Examining Various Use Cases for a CDP

Customer Data Platforms (CDPs) address the need for a single customer view across data and marketing channels. Many vendors have entered the CDP space very quickly. As a result, there is confusion..

Story

How Digital Asset Management Helps Companies Boost their Social Media Marketing

As marketers, we're all familiar with the power of social media marketing and segmentation. Our job is to develop strategies to conquer consumersâ hearts and minds, engage with them meaningfully,..

Story

Investment managers Schroders talk scaling creative operations across 30+ markets with Bynder

We recently caught up with Schrodersâ Bozena Ellis, Senior Brand Manager, and Farzana Ali, Creative Service Manager, to get a glimpse into their experiences with Bynder. With both directly involved..

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Martech News: Weekly Round-up 10/03/21

Hopin raises $400 million, Upland acquires BlueVenn, Medallia acquires Decibel, Piano acquires AT Internet, Okta acquires Auth0, Sitecore acquires Boxever and Four51, Widen and Shutterstock partner,..

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Take a look at the 2021 European Martech Supergraphic

Courtesy of MartechTribe, the new 2021 European Martech Supergraphic has been released and it showcases the huge growth the martech landscape is seeing!

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About Paco: The Martech Mad Pug

Paco is a Marketing heavyweight (although that might just be the solid gold chain round his neck). He's not about that old-fashioned marketing stuff, though. It's all about the simple life with Paco...

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Q&A: Meet the Women Changing the Martech Industry Part 2!

Martech Alliance are taking the opportunity to celebrate Women's History Month. Streamers? Check. Bunting? Check. A bunch of VIP guests ready to answer questions way below their pay grades? Check...

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Q&A: Andy Caron from Revenue Pulse

Andy Caron is Marketo Mad. Revenue Pulse's Head of Martech Consulting has been deeply ingrained in the Marketo community since 2012, and has been at the forefront of its evolution! From marketing, to..

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Q&A: Annette Ochoa from Lilt

Annette Ochoa, Head of Demand Generation, Lilt. Marketing, Events, Enterprise. Annette is multi-faceted! She's not just a marketing expert, though. Her degree from Santa Clara University, with a..

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Q&A: Brooke Bartos from Walker Sands Communications

Brooke Bartos is the Senior Manager for Marketing Operations at Walker Sands Communications, is a 4x Marketo Champion, a Fearless 50 Marketer, AND part of the 25 Women to Watch in Marketing Ops...

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Q&A: Elsa Coleaux from Treatwell

Elsa Coleaux, Marketing Technology Lead at Treatwell, and all round martech master. She speaks four languages; German, English, Spanish and French, so she can rock it in pretty much half of Europe...

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Q&A: Emily Ann Kolvitz from Bynder

Emily Ann Kolvitz, Content Manager, is head of content strategy at Bynder! In the past she has also worked as a digital asset manager for JCPenny and, in a very Indiana Jones twist, as a project..

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Examining Various Use Cases for a CDP

How Digital Asset Management Helps Companies Boost their Social Media Marketing

Investment managers Schroders talk scaling creative operations across 30+ markets with Bynder

Martech News: Weekly Round-up 10/03/21

Take a look at the 2021 European Martech Supergraphic

About Paco: The Martech Mad Pug

Q&A: Meet the Women Changing the Martech Industry Part 2!

Q&A: Andy Caron from Revenue Pulse

Q&A: Annette Ochoa from Lilt

Q&A: Brooke Bartos from Walker Sands Communications

Q&A: Elsa Coleaux from Treatwell

Q&A: Emily Ann Kolvitz from Bynder

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