A history of Brandwatch, the company acquired by Cision

With Brandwatch being acquired by Cision for a not unsubstantial amount of money, questions are being asked how Brandwatch became what they are today...

Story

The Customer Data Platform: An Acxiom Point of View

Customer Data Platforms (CDPs) address the need for a single customer view across data and marketing channels. Many vendors have entered the CDP space very quickly.

DOWNLOAD

Resource

A History of Boxever

Boxever have recently been acquired by Sitecore, but how did they get to this point. What is Boxfresh and what do they do?

Story

Hopin takes even more investment - what does this tell us about the events tech space?

Hopin have received the best part of half a billion dollars investment, bringing the valuation to $5 billion, what does this mean for the future of events?

Story

Meet the Women of LXA 2021

Meet the women of MarTech Alliance; Ellen, Holly, Nicole, and Sarah!

Story

Q&A: Adriana Jones Lima from OneTrust

Public Relations Offering Manager at OneTrust, Adriana Jones Lima is a PR, training, and events extraordinaire. As Project Manager for MEDAâs Annual Gala, she helped raise over $250,000, and over..

Story

Q&A: Amandine Boitel Servain from Cheetah Digital

Amandine Boitel Servain is Vice President, Global Demand Generation, at Cheetah Digital, and lives life in the fast lane (terrible cheetah pun, sorry). Her specialities include Marketing strategy and..

Story

Q&A: Andrea Clatworthy from Fujitsu

Andrea Clatworthy is the Global Head of Account Based Marketing at Fujitsu, and is a black belt in improving business results, M&A internal and external comms and culture and change management. In..

Story

Q&A: Ashley Langford from Integrate

Senior Marketing Operations Manager at Integrate, and Marketing ops specialist, Ashley Langford is a B2B and SaaS expert. A Marketo Revvie Award Finalist and Marketo Champion, Ash has the trophies to..

Story

Q&A: Christina Zuniga from Databricks

Senior Marketing Operations Manager at Databricks and a Fearless 50 Marketer, Christina Zuniga is well, fearless. As a graduate of the National Society of Collegiate Scholars, she has recently..

Story

Q&A: Courtney Tobe from AvidXchange

Courtney Tobe Manager of Marketing Ops at AvidXchange and implementation genius, has plenty of tools under her belt. Court also volunteers for Wear Your Crown Inc. a non profit focused on creating a..

Story

Q&A: Meet the Women Changing the Martech Industry

With International Women's Day on our doorsteps, we here at Martech Alliance are taking the opportunity to celebrate. Our industry is filled to the brim with talented women, taking charge and taking..

Story

Edtech – supported with managed services

Learning Delivery Formats

Open Courses

More

Learning Insights

Marketing Insights

Events

More

Open Courses

More

Edtech – supported with managed services

Learning Delivery Formats

Learning Insights

Marketing Insights

Events

More

Resources Hub

A history of Brandwatch, the company acquired by Cision

The Customer Data Platform: An Acxiom Point of View

A History of Boxever

Hopin takes even more investment - what does this tell us about the events tech space?

Meet the Women of LXA 2021

Q&A: Adriana Jones Lima from OneTrust

Q&A: Amandine Boitel Servain from Cheetah Digital

Q&A: Andrea Clatworthy from Fujitsu

Q&A: Ashley Langford from Integrate

Q&A: Christina Zuniga from Databricks

Q&A: Courtney Tobe from AvidXchange

Q&A: Meet the Women Changing the Martech Industry

LXA