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Resources Hub

Martech News: Weekly Round-up 03/03/21

In this week's MarTech News: Cision acquires Brandwatch, Exponea and Acxiom announce a data integration, Zeta Global raises $222.5M in debt financing, Blueshift takes home $30 million, Terminus..
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SOPs (Sales Operations Professionals): The Role Explained

SOPs (Sales Operations Professionals): The Role Explained
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Tech that is transforming traditional reading

Are books being phased out and replaced with eBooks, apps, audiobooks and more, or is the humble book now a luxury item?
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Using Data & Technology to Create a Personalised Customer Experience

At its best, CX is a smooth, omnichannel interaction between a person and a brand; personalized to deliver contextually relevant information to the right person at the right time – about the..
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Story

A history of Brandwatch, the company acquired by Cision

With Brandwatch being acquired by Cision for a not unsubstantial amount of money, questions are being asked how Brandwatch became what they are today...
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Story

The Customer Data Platform: An Acxiom Point of View

Customer Data Platforms (CDPs) address the need for a single customer view across data and marketing channels. Many vendors have entered the CDP space very quickly. 

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A History of Boxever

Boxever have recently been acquired by Sitecore, but how did they get to this point. What is Boxfresh and what do they do?
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Hopin takes even more investment - what does this tell us about the events tech space?

Hopin have received the best part of half a billion dollars investment, bringing the valuation to $5 billion, what does this mean for the future of events?
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Meet the Women of LXA 2021

Meet the women of MarTech Alliance; Ellen, Holly, Nicole, and Sarah!
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Story

Q&A: Adriana Jones Lima from OneTrust

Public Relations Offering Manager at OneTrust, Adriana Jones Lima is a PR, training, and events extraordinaire. As Project Manager for MEDA’s Annual Gala, she helped raise over $250,000, and over..
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Q&A: Amandine Boitel Servain from Cheetah Digital

Amandine Boitel Servain is Vice President, Global Demand Generation, at Cheetah Digital, and lives life in the fast lane (terrible cheetah pun, sorry). Her specialities include Marketing strategy and..
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Q&A: Andrea Clatworthy from Fujitsu

Andrea Clatworthy is the Global Head of Account Based Marketing at Fujitsu, and is a black belt in improving business results, M&A internal and external comms and culture and change management. In..
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