Marketing Book Club: Alchemy by Rory Sutherland

In his latest marketing book: Alchemy, Rory Sutherland challenges the notion of logical thinking and we manage to bag a chat with the man himself.

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Marketing Book Club: DataStory by Nancy Duarte

In her latest marketing book: DataStory, Nancy Duarte reveals presenting data well, is about more than just the numbers.

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How to Map Influencer Marketing to Long-Term Sales (Hint: It's a Data Strategy)

Bowtech, an outdoor brand used influence marketing to build out its data base... with astounding results.

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Where Does Influencer Marketing End and Ad Fraud Begin?

Are Instagram influencers key to authentic marketing? Or are they just another instance of using vanity metrics to profit off the advertising effort of brands?

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Martech News: Weekly Round-up 20/01/21

In this week's MarTech News: Sitecore Secures $1.2 Billion, Snap Acquires StreetCred, Webflow Raise $140 Million, Mailchimp Acquires Chatitive, ON24 Filed to Raise $100 Million in IPO

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What a CMO Needs to Know to Choose the Right Customer Data Platform (CDP)

Acquia CMO, Lynne Capozzi, shares what capabilities marketing leaders need when choosing a customer data platform (CDP).

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Marketing Book Club: Customer Data Platforms by Martin Kihn and Chris O'Hara

In our latest Marketing & Tech Book Club episode, weâve been chatting CDPs with Martin Kihn and Chris OâHara, authors of Customer Data Platforms about you guessed it, customer data platforms.

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Sitecore Receives a Record Breaking $1.2 Billion Investment

Digital experience management software, Sitecore, made martech history as it announced an incredible $1.2 billion investment.

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Zero-Party Data: An Explainer

Zero-party data is here and it's one of the best ways to connect with customers. Learn more about zero-party data and how we collect it.

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WebSesh: 2021 Martech Predictions Write Up

We've got some brand spankin' new martech predictions for 2021. If you couldn't make the live sesh, don't sweat it, we're about to round it up in words.

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Marketing Book Club: Indistractable by Nir Eyal

In our latest Marketing & Tech Book Club episode, weâre looking back on our chat with Nir Eyal on revealing the hidden psychology driving you to distraction in his latest release: Indistractable.

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CDP Vs. CRM: What's the Difference and Why Do I Need One?

CDPs and CRMs are both big players in the martech world. But how do they size up? Do you need a CDP and CRM? And can you use a CRM to do what a CDP does?

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Marketing Book Club: Alchemy by Rory Sutherland

Marketing Book Club: DataStory by Nancy Duarte

How to Map Influencer Marketing to Long-Term Sales (Hint: It's a Data Strategy)

Where Does Influencer Marketing End and Ad Fraud Begin?

Martech News: Weekly Round-up 20/01/21

What a CMO Needs to Know to Choose the Right Customer Data Platform (CDP)

Marketing Book Club: Customer Data Platforms by Martin Kihn and Chris O'Hara

Sitecore Receives a Record Breaking $1.2 Billion Investment

Zero-Party Data: An Explainer

WebSesh: 2021 Martech Predictions Write Up

Marketing Book Club: Indistractable by Nir Eyal

CDP Vs. CRM: What's the Difference and Why Do I Need One?

LXA