Martech Diversity Scholarship

Following the recent #BlackLivesMatter movement, we at MarTech Alliance have launched our Martech Diversity Scholarship.

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Martech News: Weekly Round-up 18/08/20

TikTok signs first U.S. deal, Facebook announce paid online events, Claravine integrates with Adobe Experience Manager, IAS integrates with Google Ads Data Hub

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Why CDPs Have Become a Core Pillar of a Marketer's Stack

CDPs (Customer Data Platforms) are emerging to become at the heart of every marketer's stack, rather than just another addition.

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5 Questions to Ask Your Marketing Tech Vendor Before You Sign on the Dotted Line

With so many martech solutions on the market, you need to be sure that you purchase the product thatâs right for your needs.

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How to Build a $hit Marketing Stack

Building the optimal marketing technology stack is the ultimate holy grail for any marketing technologist.

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4 Marketing Roles Every CMO Needs in Their Team in 2020

The Data Scientist, Marketing Technologist, Marketing Operations Manager and the Content Marketer. Why you need them on your team in 2020.

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In an Age of Vanity Metrics, When it Comes to ROI - Measure What Matters

While vanity metrics can provide useful insights into the success of your content, these numbers should not be tied into ROI.

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ABM Instead of Needles in Haystacks. Marmalade and Cuff Links. Coping with Normality.

The new normal: Personalised marketing, marmalade and cuff links.

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Martech News: Weekly Round-up 28/08/20

Sara McNamara joins the Slack team, Movable Ink raise $30 million, Jifflenow integrate with ON24, Mention Me and Ometria partnership, SupportLogic Raises $12 Million

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What Will Your Customers Want Next? This Simple Framework Helps You Stay Ahead of the Curve

This simple yet powerful framework can help you anticipate customer needs & unlock innovation opportunities regardless of your business, product or sector.

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Martech News: Weekly Round-up 01/09/20

SugarCRM Inc. acquire Node Inc., Bambuser and Relatable partner, Smartsheet to acquire Brandfolder, Outbrain partners with LMC and Crunchbase announce Salesforce integration

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Read a Book Day Round-Up

In no apparent order, we introduce you to our top 5 LXA must-reads for #Readabookday 2020

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Martech Diversity Scholarship

Martech News: Weekly Round-up 18/08/20

Why CDPs Have Become a Core Pillar of a Marketer's Stack

5 Questions to Ask Your Marketing Tech Vendor Before You Sign on the Dotted Line

How to Build a $hit Marketing Stack

4 Marketing Roles Every CMO Needs in Their Team in 2020

In an Age of Vanity Metrics, When it Comes to ROI - Measure What Matters

ABM Instead of Needles in Haystacks. Marmalade and Cuff Links. Coping with Normality.

Martech News: Weekly Round-up 28/08/20

What Will Your Customers Want Next? This Simple Framework Helps You Stay Ahead of the Curve

Martech News: Weekly Round-up 01/09/20

Read a Book Day Round-Up

LXA