The Role Explained: Marketing Operations Managers

Marketing Operations Managers (or MOPs) are revolutionising the new digital marketing era.

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How to Build Growth Hacking into Your Business DNA

Transfer growth hacking from a buzzword into your business' DNA.

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Martech News: Weekly Round-up 11/08/20

Reels released, IBM launches platform with Influential, Yotpo raises $75m, Flash Memory Summit partner with TechTarget and Terminus integrates with Pardot

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Q&A: Eric Fulwiler

We steal a few moments of industry expert, Eric Fulwiler's time as he talks us through a day in the life of Eric and he shares some nuggets of wisdom along the way.

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Martech Diversity Scholarship

Following the recent #BlackLivesMatter movement, we at MarTech Alliance have launched our Martech Diversity Scholarship.

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Martech News: Weekly Round-up 18/08/20

TikTok signs first U.S. deal, Facebook announce paid online events, Claravine integrates with Adobe Experience Manager, IAS integrates with Google Ads Data Hub

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Why CDPs Have Become a Core Pillar of a Marketer's Stack

CDPs (Customer Data Platforms) are emerging to become at the heart of every marketer's stack, rather than just another addition.

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5 Questions to Ask Your Marketing Tech Vendor Before You Sign on the Dotted Line

With so many martech solutions on the market, you need to be sure that you purchase the product thatâs right for your needs.

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How to Build a $hit Marketing Stack

Building the optimal marketing technology stack is the ultimate holy grail for any marketing technologist.

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4 Marketing Roles Every CMO Needs in Their Team in 2020

The Data Scientist, Marketing Technologist, Marketing Operations Manager and the Content Marketer. Why you need them on your team in 2020.

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In an Age of Vanity Metrics, When it Comes to ROI - Measure What Matters

While vanity metrics can provide useful insights into the success of your content, these numbers should not be tied into ROI.

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ABM Instead of Needles in Haystacks. Marmalade and Cuff Links. Coping with Normality.

The new normal: Personalised marketing, marmalade and cuff links.

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Learning Resources

Marketing Resources

In-Person Events

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Resources Hub

The Role Explained: Marketing Operations Managers

How to Build Growth Hacking into Your Business DNA

Martech News: Weekly Round-up 11/08/20

Q&A: Eric Fulwiler

Martech Diversity Scholarship

Martech News: Weekly Round-up 18/08/20

Why CDPs Have Become a Core Pillar of a Marketer's Stack

5 Questions to Ask Your Marketing Tech Vendor Before You Sign on the Dotted Line

How to Build a $hit Marketing Stack

4 Marketing Roles Every CMO Needs in Their Team in 2020

In an Age of Vanity Metrics, When it Comes to ROI - Measure What Matters

ABM Instead of Needles in Haystacks. Marmalade and Cuff Links. Coping with Normality.

LXA