Email marketing tends to thrive through using a couple of elements: directness, engagement and relevance. But although these apply to B2B, you'll need some extra considerations.
Seth Godin, Tyler Lessard, Emily Smith, and Andrew Hall join Carlos Doughty for a webinar on Personalisation Perfection, thanks to the good people at ON24!
Artificial intelligence (AI) can be used effectively in marketing with simple methods. For companies, AI offers great potential for optimization, especially in marketing.
Meet Bond, Tim Bond. He might not have a license to kill, but he does have a license to deliver tactical insight projects across a range of sectors. Which I think is just as good.Â
AI and Machine Learning might sound like a Electro-funk duo, but in fact it represents a new, competitive advantage for marketers. In fact 43% of organisations currently use or plan to build/buy AI..
Over here at The MarTech Alliance, we were lucky enough to be joined by the lovely Bynder, who hosted a webinar on The new content & creative engine for a digital first world - how DAM can power..
Growth hacking is, basically, a term used for any strategy focused on growth, especially in regards to early-stage start-ups. This is usually who needs to see a large amount of growth, in a small..
Between 83%-92% of that content is watched without the viewer turning the audio on. Plus, video posts have 135% higher organic reach than regular photo posts, so you need to make the absolute most..
Reflecting that the top uses of MarTech currently are campaign management/reporting and basic e-marketing, itâs not surprising that measurement focuses almost exclusively on marketing impact.
