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Martech strategy isn't easy, and it takes a lot of planning, and the right process to invest in the marketing technology that works for you. 

There's been an explosion of the digital, which has given consumers so many choices. They now have the flexibility to choose the channel of their, well, choice. They can research at home, or receive..

SUPERNOVA: Centralised Data Platforms blow sh*t up at The Economist

Decoding the DNA of your ICP. A look at a case study, methodology and takeaways.