With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience.
These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape.
With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience.
These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape.
Thursday 27th August at 3:00 pm British Standard Time (BST)
With an increase in customers, data and channels, it is getting harder for companies to treat their customers as individuals and create a truly personalised experience across every channel. Customers are in the drivers seat; there is a lot of competition and it is getting harder to make customers brand loyal. Therefore, it is imperative for brand marketers to deliver personalised and relevant experiences on the right channels at the right time. Actionable insights from rich customer data is the key to efficiently find, acquire and retain your most valuable customers.To achieve these goals, brands need to get three things right:
1. Unified customer data, bringing data from all channels (online and offline)
2. Data science to manage and enhance the data at scale and deliver the right insights
3. A scalable data platform designed to accommodate and leverage data growth and data spikes
Join Neill Brookman of Treasure Data for a 45 minute webinar as they share their perspectives on the importance of centralising customer data, using machine learning to derive insights, and how to leverage that data for better personalisation - all at scale.
CEO / CTO / Founder, MarTech Alliance
Session title
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With over 20 years experience in pre and post sales at both large and small technology companies, Neill is currently Director of Solution Engineering, EMEA for Treasure Data, where he is responsible for leading technical and non-technical teams during pre-sales.
Prior to Treasure Data, Neill has led global and regional pre-sales and professional services teams for a number of technology startups in EMEA, so has a number of years experience in software companies, SaaS technologies and martech. Neill also has a development background, with experience in a number of web technologies and associated infrastructure.
Carlos has over a decade+ of experience in marketing & technology for a FTSE250 company, formerly the Marketing Director of Euromoney, now founder and CEO of the MarTech Alliance a media company focused exclusively on marketing technology.
He has extensive experience across a multitude of different marketing technology platforms and projects, from attribution, automation, conversational marketing, CRM to customer data platforms (CDPs) and much more. His projects have been case studied by leading tech providers including Adobe and Qubit.
Global experience having worked in New York, Boston, Hong Kong to Shanghai, Paris and beyond. Carlos has delivered projects for the world’s largest banking, legal, manufacturing firms and publishing companies as well as tech scale ups and start-ups.
He developed and runs the #MarTechFest events series running across London to Sydney, festivals to pop up parties and VIP dinners. He also produces the UK MarTech Landscape, leads one of the world’s leading online marketing & tech book clubs having interviewed the world’s most notable marketers and technologists from Seth Godin, Simon Sinek to Eric Ries.
Carlos regularly presents at leading marketing events having delivered martech sessions in the UK, India, Finland to Spain and beyond. He has also been cited in leading marketing publications such as The Drum, CMSWire, RockStar CMO, Exchange4Media, Chief martec, DM News, etc.
Programme format customisation & add ons available
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