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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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LXA Membership gives you the tools to build your skills in marketing, sales, and tech

Unlock unlimited access to ALL digital courses across marketing, sales and technology. Plus access premium content and our events. 

A 3rd Year Of AntiConLX Magic In The Bag

Highlights of AntiConLX 2019

AntiConLX DialUp - Andrea Fryrear

It's time to get to know the AntiConLX DialUp speakers. Starting with Andrea Fryrear, Top 50 B2B marketing influencers / Agile marketing leader / Cofounder.

AntiConLX DialUp - Jaime Lopez

It's time to get to know the AntiConLX DialUp speakers. Starting with Jaime Lopez, B2B marketing revolutionary & GM, Marketing Ops at Wartsila.

AntiConLX DialUp - Malcolm Auld

It's time to get to know the AntiConLX DialUp speakers. Starting with Malcolm Auld, CEO & Founder of The Content Brewery.

AntiConLX DialUp - Marc Geffen

It's time to get to know the AntiConLX DialUp speakers. Starting with Marc Geffen, VP Research & Strategy at Pulsar.

AntiConLX DialUp: Driving your martech maturity - How to achieve journey orchestration excellence

Come make friends with Frans - the founder of Martech Tribe, all round CX genius. In his webinar 'AntiConLXDialUp: Driving your martech maturity - How to achieve journey orchestration excellence', we..

AntiConLX DialUp: Creating Predictable and Scalable Revenue

Catch the session from Aaron Ross, CEO and founder of Predictable Revenue - available now on demand
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AntiConLX DialUp: How AI and No Code Transform Every Marketer into a Maker

Catch the session from Scott Brinker, editor at cheifmartec.com on demand
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AntiConLX DialUp: MOPs and simple tech hacks that can make your campaigns magical

MOPs help marketing campaigns play nicely with your marketing automation system, and with any other martech that touches the ecosystem that your teams may be responsible for.
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AntiConLX DialUp: How to Drive Real Relationships, Reputation and Revenues

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AntiConLX DialUp: Social Features, the Secret to Making Your App Memorable

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AntiConLX DialUp: The MOPs playbook - Crawl, Walk & Run Your Way To Success

We're all familiar with the 5 Pillars. Product, price, place, promotion and, most recently, people. Although we here at the LXA would also like to propose 'Party' be added to the list. Instead,..
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