---
title: AntiConLX Global 2022: Omnichannel Marketing & Maslow’s Hierarchy of Customers Needs
description: In this session, Sparkpost’s Elliot Ross, uses Maslow’s famous Hierarchy of Needs in a more modern context, looking at how omnichannel marketers can use this hierarchy as a framework to assess and impact the needs of customers.
---

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# [AntiConLX Global 2022: Omnichannel Marketing & Maslow’s Hierarchy of Customers Needs](https://www.lxahub.com/stories/anticonlx-global-2022-omnichannel-marketing-maslows-hierarchy-of-customers-needs)

 Written by [Rachael](https://www.lxahub.com/stories/author/rachael) | 4 July, 2022

In this session, Sparkpost’s Elliot Ross uses Maslow’s famous Hierarchy of Needs in a more modern context, looking at how omnichannel marketers can use this hierarchy as a framework to assess and impact the needs of customers.

### Check out Elliot Ross, Email Evangelist at Spark Post, a Messagebird Company and his session: 'Omnichannel Marketing & Maslow’s Hierarchy of Customers Needs'

 

[View full post](https://www.lxahub.com/stories/anticonlx-global-2022-omnichannel-marketing-maslows-hierarchy-of-customers-needs)

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