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They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today′s Digital Consumer is quite the mouthful. But it does what it says on the tin.
This book is all about setting aside the "old school" techniques of sales, content, and consumers, and looking towards the future. Sounds pretty sci-fi right? Right then, let's jump in.
“We have a dearth of thought leadership because everyone is afraid to take a stand.”
"They Ask You Answer" by Marcus Sheridan is a must-read for any modern marketer looking to stay relevant in today's digital age. The book provides a comprehensive guide to content marketing and how to use it effectively to attract, engage, and convert potential customers.
The book's central message is simple: answer the questions that your customers are asking. By doing so, you will not only establish yourself as an authority in your industry, but you will also build trust with your audience and ultimately increase your sales.
Sheridan's approach to content marketing is based on his own experience as the owner of a swimming pool company. He was able to turn his struggling business around by creating a blog that answered his customers' questions about swimming pools. By providing valuable information and establishing himself as a trusted source of knowledge, he was able to turn his blog into a powerful marketing tool that generated millions of dollars in sales.
The book covers a wide range of topics, including SEO, social media, email marketing, and more. It provides practical advice on how to create content that resonates with your audience and drives conversions.
Overall, "They Ask You Answer" is an essential resource for any marketer looking to stay ahead of the curve in today's fast-paced digital landscape.
“If you’re not causing people to raise eyebrows in your industry, I don’t think you’re going to make it big time. Not today.”
Marcus Sheridan is a renowned speaker, consultant, and author who has helped thousands of businesses transform their marketing strategies. He is the founder and CEO of Marcus Sheridan International, a consulting firm that specializes in digital marketing and sales.
Sheridan is best known for his expertise in content marketing and his innovative approach to generating leads and driving conversions. He has been featured in numerous publications, including The New York Times, The Wall Street Journal, and Forbes.
In addition to "They Ask You Answer," Sheridan has written several other books, including "The Sales Lion: How to Teach Your Customers to Swim" and "The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World."
Here are some of the key takeaways from "They Ask You Answer":
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