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"There are a lot of companies that need to get excited about technology. They need to embrace it and think of it in a much more profound and existential way" Tom Goodwin told us in our book club podcast, after the launch of Digital Darwinism's first edition.
In a way, not much has changed. But everything has changed. Tom is still the quintessential digital disrupter, but he is back with an entirely revised new edition of Digital Darwinism.
Tom himself has admitted that his book was borne out of a fair amount of anger and frustration. While he acknowledges that not every company is "screwed" by technology or needs to change, he wants less caution and more excitement about what it can offer.
But it's not all bad news. In fact, the book offers a sense of optimism about the future.
"Digital Darwinism can be a threatening concept, but Tom Goodwin's advice is refreshingly optimistic: don't wait for the perfect moment - embrace change before you have to, change often, focus on possibilities rather than threats and act with common sense and urgency. Whether you're building a start-up or transforming an established legacy brand, you'll find value in Goodwin's perspective."
―Jeff Dailey, CEO, Farmers Insurance
Digital Darwinism guides its reader through the unrelenting pace of change and uncertainty we see in the industry today. Due to the clashing and collaboration of the real and digital worlds, we're seeing a hybrid space that is expected to work perfectly and seamlessly, but often doesn't.
Digital Darwinism isn't all about the strongest, fittest, wealthiest business. Nor the one with the strongest, most jacked C-suite.
It is basically all about being active and proficient in immediately adjusting to the changing global marketplace. Companies can stay competitive by being active, by putting innovation and a willingness to change at the forefront of their strategy.
This can also be aided by a company looking away from accepted parameters and towards new approaches.
So, what are three lessons the reader can take away from this book? Well:
Tom's approach to the industry has been unique, in his ability to quickly see the power of technologies, and the need to harness it to propel businesses further.
Tom Goodwin may be a ground-breaking author, speaker and consultant, but he refuses to take too much credit. Tom has rejected the moniker of "influencer" or "guru" and instead chooses to concentrate on the job at hand. That is, guiding people and brands through the implementation of new and emerging innovations, and commenting on all these futures and insights.
His first enterprise was co-founded in 2017, named "Interesting People, Interesting Times". This events and podcast company was developed on Tom's own vision of changing the future of the corporate conference, making them a more engaging experience for attendants.
Then, he went on to co-found "Interesting Speakers", with a similar vision of improving corporate events by providing quality speakers.
His most recent project was founded in 2020 - "All We Have Is Now". This is a consultancy firm that helps clients with business transformation and innovation, helping them to solve pressing issues, and embrace new technologies.
Tom also frequently speaks all around the world at conferences (like AntiConLX Global) and to clients about their own business transformations, as well as tech disruption, innovation in advertising, and the future of industries such as entertainment, retail, and mobility.
Tom has called this time "the most interesting time in the world" and utilises his expertise to ensure businesses take full advantage of it.
Credentials
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Purchase Digital Darwinism on Amazon or Audible
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