It's no secret we fine folks at the MarTech Alliance, like...nay - LOVE a good marketing and technology book.
Here's a list of must read books for you to devour in 2019...
by Seth Godin
Superstar of the marketing world, Seth Godin has written the quintessential handbook for anyone working within or around the industry. He has decades worth of marketing expertise and has put all this wisdom into his most recent book.
We caught up with Seth for 2019's first episode of our Marketing & Technology Book Club to chat about;
by Tom Goodwin
Buzzwords and complex acronyms are being thrown around but no-one is really aware of what change means. Tom Goodwin cuts through all the convolutedness and helps marketers understand the future before they start preparing for it.
Stay tuned: we're chatting to Tom Goodwin in an upcoming Marketing & Technology Book Club episode.
Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings
Never-mind how many marketing concepts and innovations emerge, marketers still do plenty of dumb stuff. Tom Fishburne's marketoons not only make people laugh, but also highlight the real opportunities and challenges that are faced by marketers every day.
Stay tuned: we're chatting to Tom Fishburne in an upcoming Marketing & Technology Book Club episode.
The Infinite Game: How Great Businesses Achieve Long-lasting Success
by Simon Sinek
10 years ago Simon Sinek urged businesses to Start With The Why. Why do we do what we do? Why do we exist? Now in 2019, Simon wants his readers to play the long, or Infinite Game. The business world is not finite, the rules are not fixed and the goal posts can be moved at any time.
Stay tuned: we're chatting to Simon Sinek in an upcoming Marketing & Technology Book Club episode.
by Emily Chang
Emily Chang faces off against the Silicon Valley boys club in this powerful expose. Emily Chang fearlessly gives a voice to all the women who are struggling to break up the toxic culture of business. She storms through the doors of boardrooms and shines a spotlight on how much work still needs to be done.
by Richard Branson
Richard Branson's new autobiography follows on from his 1998's Losing My Virginity. Most people would struggle to fill the pages of one autobiography with their life- let alone two. Richard Branson however, has a lifetime of triumphs and failures he is willing to share with fellow entrepreneurs, business leaders or just those who are willing to listen.
Stay tuned: we're chatting to Richard Branson in an upcoming Marketing & Technology Book Club episode.
Let's not forget last year...when we consumed marketing and technology books with rapid-fire speed and had the privilege of chatting to the amazing authors behind them!
The Agile Marketer by Roland Smart
Social Selling by Tim Hughes
Geek Girl Rising by Heather Cabot and Samantha Walravens
Story Driven by Bernadette Jiwa
Would You Do That To Your Mother? by Jeanne Bliss