---
title: "MarTech News: Round-Up 25/11/21"
description: BluprintX Acquires Work Management Australia. Spotler Group Acquires Pure360. Lacework Raises $8.3B. Mixpanel Raises $200M. Treasure Data Debuts Trusted Foundation. Braze’s IPO Raises $520M. Conductor Raises $150M. Snowflake Partners with Zeta CDP and Ketch. Terminus Integrates with Crossbeam. Bizzabo Acquires Klik. Mixpanel Raises $200M Series C. ThoughtSpot Raises $100M. Salesforce Buys Narrative Science. Credera Acquires BrightGen.
---

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# [MarTech News: Round-Up 25/11/21](https://www.lxahub.com/stories/martech-news-round-up-25/11/21)

 Written by [Sarah O'Neill](https://www.lxahub.com/stories/author/sarah-oneill) | 25 November, 2021

This Week in Martech:

BluprintX Acquires Work Management Australia.

Spotler Group Acquires Pure360. Lacework Raises $8.3B. Mixpanel Raises $200M. Treasure Data Debuts Trusted Foundation.

 

Braze’s IPO Raises $520M. Conductor Raises $150M. Snowflake Partners with Zeta CDP and Ketch. Terminus Integrates with Crossbeam. Bizzabo Acquires Klik. Mixpanel Raises $200M Series C. ThoughtSpot Raises $100M. Salesforce Buys Narrative Science. Credera Acquires BrightGen.

### BluprintX APAC Acquires Work Management Australia

BluprintX, the Martech, Salestech, and [ Work Management](https://bluprintx.com/work-management/) consultancy, has [acquired](https://bluprintx.com/resources/bluprintx-apac-acquires-work-management-australia/) [Work Management Australia](https://www.workmanagement.com.au/).

This move will see WMA becoming part of the global BluprintX family, and will strengthen BluprintX's Adobe Stack, enhance its work management services, and provide a platform for further growth. 

Graham Porter, BluprintX APAC, founder and CEO, said: *“While our roots are firmly in Marketo, joining BluprintX has supported us to grow our wider tech stack. Bringing WMA into the fold now is a prime opportunity to further expand into Work Management with an experienced and highly respected team.”*

### Spotler Group Acquires Pure360

Spotler, the B2B [marketing automation](https://www.lxahub.com/stories/the-how-why-what-of-marketing-automation) platform, has [added Pure360](https://martechseries.com/technology/spotler-uk-welcomes-pure360-to-the-group/) to its marketing technology portfolio. Pure360, who delivers functionality built round the needs of B2C marketers, will accelerate Spotler's growth and investment in the UK market. 

 

### Lacework Raises $1.3 Billion

The data-driven cloud security platform has [announced](https://www.securityweek.com/cloud-security-firm-lacework-raises-record-breaking-13-billion#:~:text=Cloud%20Security%20Firm%20Lacework%20Raises%20Record%2DBreaking%20%241.3%20Billion,-By%20Kevin%20Townsend&text=Cloud%20security%20firm%20Lacework%20has,Partners%2C%20and%20Tiger%20Global%20Management.) it has grown to a $8.3B valuation after raising $1.3B in growth funding. 

The series D funding round was led by existing investors Sutter Hill Ventures, Alttimer Capital, D1 Capital Partners, and Tiger Global Management, as well as a number of new investors. 

### Mixpanel Raises $200M

Seven years after its last venture investment, product analytics solution Mixpanel has[ secured a $200M ](https://www.cmswire.com/customer-experience/mixpanel-raises-200m-to-help-digital-companies-better-understand-users/)series C growth investment. This means the company has raised $277M in total, and has reached a $1.05B valuation. 

### Treasure Data Debuts Trusted Foundation

[Customer Data Platform](https://www.lxahub.com/cdp-best-practice-guide) Treasure Data has introduced the [Treasure Data Trusted Foundation](https://www.cmswire.com/customer-experience/treasure-data-debuts-trusted-foundation-nice-partners-with-google-more-news/). 

The suite is designed to enable marketers to manage all data privacy and consent preferences related to individuals in the unified customer data record with data access permissions and controls. 

### Braze’s IPO Raises $520 million

Customer engagement software maker Braze has[ priced its IPO](https://www.bloomberg.com/news/articles/2021-11-17/customer-engagement-platform-braze-s-ipo-raises-520-million) above a marketed range to raise $520M. 

The company and investors sold 8M shares for $65 each, after marketing them for $55 to $60. 

### Conductor Raises $150M

Conductor, an enterprise organic martech company, has announced a [$150M funding round](https://searchengineland.com/conductor-raises-150m-in-funding-376112), led by Bregal Sagemount. The funding round brings the company's total valuation to half a billion dollars. 

### Snowflake Partners with Zeta CDP and Ketch

Cloud data platform Snowflake has [partnered](https://martech.org/new-snowflake-partnerships-should-allow-marketers-to-do-more-with-data-while-remaining-compliant/#:~:text=Cloud%20data%20platform%20Snowflake%20has,as%20an%20Accelerated%20Governance%20Partner.) with Zeta's CDP and identity graph. This follows the news earlier this week Snowflake had welcomed data security company Ketch as an Accelerated Governance Partner.

### Terminus Integrates with Crossbeam

Cloud data platform Snowflake has [partnered](https://martech.org/new-snowflake-partnerships-should-allow-marketers-to-do-more-with-data-while-remaining-compliant/#:~:text=Cloud%20data%20platform%20Snowflake%20has,as%20an%20Accelerated%20Governance%20Partner.) with Zeta's CDP and identity graph. This follows the news earlier this week Snowflake had welcomed data security company Ketch as an Accelerated Governance Partner.

### Bizzabo Acquires Klik

Bizzabo, the event experience operating system, has [acquired](https://www.prnewswire.com/news-releases/bizzabo-acquires-klik-to-transform-in-person-events-into-immersive-data-driven-experiences-301425333.html) tech startup Klik. The Montreal-based company has pioneered smart wearable technology to power experiences at live events. 

### ThoughtSpot Raises $100 Million

ThoughtSpot, a cloud-first analytics vendor, has [raised $100M ](https://siliconangle.com/2021/11/16/thoughtspot-raises-100m-cloud-based-data-analytics-platform/)in venture capital funding, bringing its total valuation to $4.2B. The round was led by March Capital, a new investor in ThoughtSpot. 

### Salesforce Buys Narrative Science

Salesforce has reached an agreement to [acquire](https://narrativescience.com/resource/blog/narrative-science-signs-agreement-to-be-acquired-by-salesforce/) Narrative Science, a data storytelling vendor. Upon closing, the company will become part of Tableau.  A spokesperson for Tableau confirmed the acquisition, but said there will be no official announcement from Salesforce or Tableau. 

### Credera Acquires BrightGen

Credera, a consulting firm, has [acquired](https://www.prnewswire.com/news-releases/omnicoms-credera-acquires-brightgen-to-expand-digital-transformation-capability--marketing-consulting-depth-301430456.html) BrightGen, a Salesforce Summit Partner. The terms of the deal remain undisclosed. 

Justin Bell, President and CEO of Credera said: *"We saw in BrightGen a clear strategic fit, as well as a strong cultural alignment with shared values for excellence and integrity."*

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at [hello@martechalliance.com](mailto:hello@martechalliance.com) for a chance to be featured. 

Not much of a reader? You can check out our weekly News Round-Up videos on our [LinkedIn](https://www.linkedin.com/posts/martech-alliance_martech-news-activity-6810928777187602432-kdyx) hosted by our very own [Carlos Doughty](https://www.lxahub.com/carlos-doughty).

 

 

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