--- title: "MarTech News: Round-Up 18/11/21" description: Litmus Acquires Kickdynamics. Workato Raises $200 Million At A $5.7B Valuation. Accenture Buys Clearedge. Vimeo Announces Plans To Acquire Wibbitz And WIREWAX. Audiocodes Acquires Callverso. Genesys Buys Pointillist, And Conversational AI Platform Exceed.Ai. Lusha Raises $205 Million  --- [Stories | The latest in MarTech, SalesTech & NextTech ](https://www.lxahub.com/stories) # [MarTech News: Round-Up 18/11/21](https://www.lxahub.com/stories/martech-news-round-up-18/11/21) Written by [Sarah O'Neill](https://www.lxahub.com/stories/author/sarah-oneill) | 18 November, 2021 This Week in Martech: Litmus Acquires Kickdynamics. Workato Raises $200 Million At A $5.7B Valuation. Accenture Buys Clearedge. Vimeo Announces Plans To Acquire Wibbitz And WIREWAX. Audiocodes Acquires Callverso. Genesys Buys Pointillist and Exceed.Ai. Lusha Raises $205 Million  ### Litmus Acquires Kickdynamic Litmus, a email marketing company, has announced the [acquisition](https://www.litmus.com/press/litmus-announces-acquisition-of-kickdynamic/) of Kickdynamic, an AI content automation solution.  *“In joining forces with Litmus, the pioneer and market leader in the email space, we have a unique opportunity to enable leading brands with the power of dynamic content,”* said Matt Hayes, CEO and co-founder of Kickdynamic. ### Workato Raises $200 Million At A $5.7B Valuation Business software provider Workato has [raised $200M](https://www.bizjournals.com/sanjose/news/2021/11/10/workato-jumps-to-57b-valuation-in-200m-funding.html), tripling the company's valuation to $5.7B. This is its second big funding round this year.  ### Accenture Buys Clearedge Accenture has [acquired ClearEdge](https://newsroom.accenture.com/news/accenture-acquires-clearedge-to-help-clients-better-manage-digital-transformation-spend.htm), a procurement spend management firm. Terms of the transaction were not disclosed, but Manish Sharma, group chief executive of Accenture stated: *“We’re delighted to welcome ClearEdge to our team, adding significant IT category expertise to our procurement business while extending our ability to deliver value for clients.”* ### Vimeo Announces Plans To Acquire Wibbitz And WIREWAX Digital video platform Vimeo has [acquired two](https://videoweek.com/2021/11/12/the-wir-itv-forecasts-record-ad-revenues-vimeo-buys-wirewax-and-wibbitz-and-iab-europes-transparency-and-consent-framework-found-to-violate-gdpr/) video tech companies this week; WIREWAX and Wibbitz. WIREWAX, a interactive video organisation, and Wibbitz, an enterprise video creation suite, were both bought for undisclosed fees.  ### Audiocodes Acquires Callverso Audiocodes, a vendor of advanced communication software, has [announced it's acquisition ](https://www.audiocodes.com/news/press-releases/news/audiocodes-acquires-callverso-a-provider-of-conversational-ai-solutions-for-contact-centers)of Callverso, a conversational AI solution company.  The acquisition will enable AudioCodes to add Callverso's conversational AI capabilities to its portfolio of contact centre solutions and Live XC services.  ### Genesys Buys Pointillist, And Conversational AI Platform Exceed.Ai Genesys, a contact centre provider, [has acquired](https://www.prnewswire.com/news-releases/genesys-to-reinvent-the-customer-experience-across-enterprises-301395204.html) journey orchestration vendor Pointillist. The move was made in order to move the company beyond being a contact centre provider.  Genesys has previously bought conversational AI platform Exceed.ai for the same reason.  ### Lusha Raises $205 Million  Lusha, a B2B prospecting and contact data platform, has announced it [raised $205M](https://venturebeat.com/2021/11/10/lusha-nabs-205m-to-expand-its-crowdsourced-database-of-sales-prospects/#:~:text=Lusha%2C%20a%20B2B%20prospecting%20and,million%20series%20A%20in%20February.) in it's latest funding round. This brings the companies post-money valuation to $1.5B, with a total raised to date reaching $245M. All this is after it's $40M Series A in February. ### This week's news is sponsored by ON24   ON24 empowers organisations to create exceptional webinars, virtual events and personalised content experiences that drive engagement with audiences everywhere.   MarTech News Round-up – over and out. Have you got some martech news you think we should be shouting about? 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