--- title: "MarTech News: Round-Up 17/02/22" description: ✍ Deloitte Digital Acquires Blended Digital💰 Branch Raises $300 Million 💰 Starburst Raises $250 Million 💰 Shopware Raises $100 Million✍️ AppDirect Acquires ITCloud.ca 👥 Optimizely Partners with Google Cloud --- [Stories | The latest in MarTech, SalesTech & NextTech ](https://www.lxahub.com/stories) # [MarTech News: Round-Up 17/02/22](https://www.lxahub.com/stories/martech-news-round-up-17/02/22) Written by [Sarah O'Neill](https://www.lxahub.com/stories/author/sarah-oneill) | 17 February, 2022 This Week in Martech: [✍](https://www.martechalliance.com/stories/martech-news-round-up-10/02/22) Deloitte Digital Acquires Blended Digital[💰](https://www.martechalliance.com/stories/martech-news-round-up-10/02/22) Branch Raises $300 Million [💰](https://www.martechalliance.com/stories/martech-news-round-up-10/02/22) Starburst Raises $250 Million [💰](https://www.martechalliance.com/stories/martech-news-round-up-10/02/22) Shopware Raises $100 Million[✍️](https://www.martechalliance.com/stories/martech-news-round-up-10/02/22) AppDirect Acquires ITCloud.ca [👥](https://www.martechalliance.com/stories/martech-news-round-up-10/02/22) Optimizely Partners with Google Cloud [👥](https://www.martechalliance.com/stories/martech-news-round-up-10/02/22) Qualtrics Partners with Wyng[✍️](https://www.martechalliance.com/stories/martech-news-round-up-10/02/22) Veho Raises $170 Million Series B [✍️](https://www.martechalliance.com/stories/martech-news-round-up-10/02/22) Databook Secures $50 Million Series B [👥](https://www.martechalliance.com/stories/martech-news-round-up-10/02/22) DealerOn Announces Partnership with Pypestream[✍️](https://www.martechalliance.com/stories/martech-news-round-up-10/02/22) LifeOmic Acquires Bavard ### Deloitte Digital Acquire Blended Digital Deloitte Digital has acquired three digital experience consultancies; Blended Digital, New Republique, and Venntifact. These moves have added a team of 70 professionals to its ANZ headcount.  Blended Digital, which specialises in digital experience and marketing services, will see co-founders Adam Crow and Damon McMillion joining Deloitte as partners.  ### Branch Raises $300 Million Branch, a cross-platform solution for mobile linking and attribution, has secured $300M in funding at a $4B valuation. The round was led by existing investor NEA. *"Branch is committed to helping companies overcome these new ecosystem challenges by expanding our product offerings to reflect this new normal, while still maintaining our commitment to user privacy,"*  said Alex Austin, CEO of Branch. ### Starburst Raises $250 Million Starburst, the analytics anywhere company, has announced it has raised $250M in a series D funding round. This brings the company's valuation to £3.35B.  The round was led by Alkeon Capital, with participation from Altimeter and B Capital Group.  ### Shopware Raises $100 Million Shopware, an ecommerce software provider, has raised $100M in its latest funding round. The investment will drive Shopware’s growth, accelerate its product innovation, and help it expand to new markets, according to a press release.  ### AppDirect Acquires ITCloud.ca ### AppDirect, a subscription commerce platform company, has announced it has acquired ITCloud.ca, a cloud technology provider.  With this acquisition, AppDirect hopes to expand its geographical footprint in Canada of its AppSmart business.  *“I’m thrilled to welcome ITCloud.ca to the AppDirect family, which will enable us to jointly enhance the opportunities and services ITCloud.ca delivers to its technology partners in Canada,”* said Renée Bergeron, senior vice-president and general manager AppSmart.  ### Optimizely Partners with Google Cloud Optimizely, a digital experience or [DXP](https://www.lxahub.com/what-why-how-dxp-digital-experience-platforms) provider, has announced it has entered into a strategic partnership with Google Cloud. This includes moving its solutions to Google Cloud. The multi-year agreement suggests a collaboration between the two companies to bring digital-first marketing solutions to market.  ### Qualtrics Partners with Wyng Experience Management platform Qualtrics has announced a partnership with zero-party data platform Wyng.  Wyng has released a connector for Qualtrics that will allow brands to feed zero-party data directly into the Qualtrics Experience iD system. ### Veho Raises $170 Million Series B Veho has raised $170M in a series B round, reaching a $1.5+B valuation.  The technology company's latest funding comes just six weeks after the company closed a Series A round at a $1B valuation, bringing the company to $300M of capital raised to date.  ### Databook Secures $50 Million Series B Databook, a market and technology company specialising in consultative sales intelligence, has announced it has secured $50M in Series B funding.  The oversubscribed round was led by Bessemer Venture Partners, with participation from DFJ Growth.  ### DealerOn Announces Partnership with Pypestream DealerOn, a digital marketing technology provider for manufacturers and dealerships, has partnered with Pypestream, a self-service automation platform. The move has been made to bring to market the automotive industry's first conversational AI solution, named Cyrus: Digital Assistant. ### LifeOmic Acquires Bavard LifeOmic, a software company that utilises cloud, ML, and mobile devices, has announced the acquisition of Bavard, a conversational artificial intelligence startup.  *“Our customers are our number one priority, and this acquisition ensures we’re able to offer the best support possible,”* said Dr. Don Brown, LifeOmic CEO and founder. *“They can now engage with a platform that responds 24/7 and is powered by thousands of data points to provide personalized suggestions when they need it most.”* MarTech News Round-up – over and out. Have you got some martech news you think we should be shouting about? Let us know at [hello@martechalliance.com](mailto:hello@martechalliance.com) for a chance to be featured.  Not much of a reader? You can check out our weekly News Round-Up videos on our [LinkedIn](https://www.linkedin.com/posts/martech-alliance_martech-news-activity-6810928777187602432-kdyx) hosted by our very own [Carlos Doughty](https://www.lxahub.com/carlos-doughty) `` `` [View full post](https://www.lxahub.com/stories/martech-news-round-up-17/02/22) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Sarah O'Neill" }, "dateModified" : "2022-02-17T12:15:03.060Z", "datePublished" : "2022-02-17T09:29:20Z", "headline" : "MarTech News: Round-Up 17/02/22", "image" : { "@type" : "ImageObject", "height" : 338, "url" : "https://www.martechalliance.com/hubfs/Martech%20News%20Gif.gif", "width" : 600 }, "mainEntityOfPage" : "https://www.lxahub.com/stories/martech-news-round-up-17/02/22", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60.0, "url" : "https://cdn2.hubspot.net/hubfs/4668355/4.0%20Stamp%20Logo-1.png", "width" : 60.0 }, "name" : "Stories" } } ```