---
title: "MarTech News: Round-Up 10/11/22"
description: 💰 Alation Raises $123M 💰 Positive Group Raises $110M 👥 OpenX Technologies and Permutive Partner ⚙️ Oracle Launches AI Models ⚙️ Sitecore Adds New Products 💰 AutoLeadStar Raises $40M
---

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# [MarTech News: Round-Up 10/11/22](https://www.lxahub.com/stories/martech-news-round-up-10/11/22)

 Written by [Sarah O'Neill](https://www.lxahub.com/stories/author/sarah-oneill) | 10 November, 2022

This Week in Martech: 💰 Alation Raises $123M 💰 Positive Group Raises $110M 👥 OpenX Technologies and Permutive Partner ⚙️ Oracle Launches AI Models ⚙️ Sitecore Adds New Products 💰 AutoLeadStar Raises $40M

### Alation Raises $123M

Alation Inc., an enterprise data intelligence solutions company, today announced it has raised $123 million in a Series E financing led by Thoma Bravo, Sanabil Investments, and Costanoa Ventures

### Positive Group Raises $110M

,Positive Group (formerly Sarbacane Group), parent company of Mailify and rapidmail has announced a $110M fundraising from EMZ and banking institutions, and at the same time a third acquisition in 2 years with the purchase of the company Marketing 1BY1.

### OpenX Technologies and Permutive Partner

OpenX Technologies, Inc., an omnichannel advertising exchange, and Permutive, a privacy-safe audience platform for publishers and advertisers, today unveiled a partnership that will enable buyers and sellers of online advertising to build and activate global audiences without using third-party cookies or device IDs while preserving the safety and security of user data.

### Oracle Launches AI Models

Oracle has announced the availability of 15 industry-specific AI models within the Oracle Unity CDP. These models will support customer data activation for brands in the automotive, CPG, communications, financial services, healthcare, high-tech, and utility industries.

### Sitecore Adds New Products

End-to-end digital experience platform Sitecore announced a series of product developments this week, as well as survey findings about the reliance of the metaverse to brands. The announcements came in Chicago as Sitecore Symposium returned to in-person for the first time since 2019.

### AutoLeadStar Raises $40M

AutoLeadStar, a Miami, FL-based provider of a digital customer data and experience platform for the automotive industry, raised $40M in Growth funding.

### MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at [hello@martechalliance.com](mailto:hello@martechalliance.com) for a chance to be featured. 

Not much of a reader? You can check out our weekly News Round-Up posts on our [LinkedIn!](https://www.linkedin.com/posts/martech-alliance_martech-news-activity-6810928777187602432-kdyx)

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