---
title: Is Amazon About to Acquire Hubspot?
description: Amazon is reported to have an interest in the acquisition of Hubspot, with reports that one of the Amazon Web Services teams have recommended the move. 
---

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# [Is Amazon About to Acquire Hubspot?](https://www.lxahub.com/stories/is-amazon-about-to-acquire-hubspot)

 Written by [Graham Charlton](https://www.lxahub.com/stories/author/graham-charlton) | 30 November, 2021

Amazon is reported to have an interest in the acquisition of Hubspot, with reports that one of the Amazon Web Services teams have recommended the move. 

A report from [Business Insider](https://www.businessinsider.com/amazon-aws-struggles-in-saas-business-applications-cloud-market-hubspot-2021-11?r=US&IR=T) suggests a deal worth $38 - $40 billion to purchase Hubspot was pitched internally by the AWS Pinpoint team. 

This team behind the AWS marketing service Pinpoint suggested the acquisition of a rival, namely Hubspot to 'truly go big on marketing cloud', as it believed its own solutions were too difficult to use. 

CRM platform Hubspot currently serves more than 128,000 customers, with a presence in 120 countries worldwide. Earlier this year, it announced it had reached the milestone of $1 billion in annual recurring revenue. 

Hubspot's share price rose by 2% in response to the news of this potential acquisition. 

[View full post](https://www.lxahub.com/stories/is-amazon-about-to-acquire-hubspot)

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