---
title: How Dutch hair cosmetics brand Keune styles exceptional client experiences with DAM
description: See how Dutch hair care specialists Keune leverage Bynder to maintain brand consistency across global markets.
---

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# [How Dutch hair cosmetics brand Keune styles exceptional client experiences with DAM](https://www.lxahub.com/stories/how-dutch-hair-cosmetics-brand-keune-styles-exceptional-client-experiences-with-dam)

 Written by [Georgi Mirazchiev, Digital Marketing Specialist, UK, Bynder](https://www.lxahub.com/stories/author/georgi-mirazchiev-digital-marketing-specialist-uk-bynder) | 24 May, 2021

***Partner Content***

In love with hair since 1922, family-owned Dutch company [Keune](https://www.keune.com/en/) has been creating hair cosmetics for professionals for decades, and is on a mission to help clients – and clients’ clients – look and feel their best. Keune is more than a supplier. Their ethos of premium, custom hair care extends to the service and support they provide to their 60, 000-strong global partner network–personalized, yet on-brand.

Keune is headquartered in Soest, the Netherlands, with regional entities across the globe and distributors in over 80 countries. Collaborating with far-flung teams and stakeholders, while ensuring clients are provided with the assets and materials required to communicate the Keune brand, values, and story consistently, was a challenge for this fast-growing business.

As their content management requirements grew in size and scope, the need for a feature-rich yet adoption- and user-friendly DAM solution became clear.

> Before Bynder, finding and sharing the right assets was quite cumbersome and time-consuming.

**Mark Eggermont**  
Branding Automation Administrator, Marketing Team

## Pre-Bynder issues

Keune used multiple local servers for storage, and email and WeTransfer for asset sharing – both internally, and with their business partners and clients in the Netherlands and across the globe. The issues they faced included:

- Inability to find, or distribute, assets easily
- Inability to verify if an asset was up-to-date
- Inability to easily customize content for market-specific product/campaign launches or events
- Under-utilization of marketing content
- Under-optimized content lifecycles, and related workflows

A lack of a ‘single source of truth’ created problems with version control and brand consistency, if outdated or off-brand materials were in circulation.

Launching campaigns on-time and on-brand could also prove difficult. As Keune’s Branding Automation Administrator Mark Eggermont explains, ‘... *we would do a rollout in the Netherlands, and then share everything via email and WeTransfer: at different times, and by different people’*. The team began looking for a one-stop-shop DAM that would enable:

a) the global and regional marketing teams to find and share assets in a timely manner, and   
b) distributors to effectively service clients (primarily salon partners) with up-to-date, on-brand, localized content.

Keune now stores all its ‘*ready-to-use and customizable marketing materials, images, videos, and more*’ in a centralized Brand Portal, with additional modules ([Creative Workflow](https://www.bynder.com/en/products/creative-workflow/), [Digital Brand Templates](https://www.bynder.com/en/products/digital-brand-templates/), [Print Brand Templates](https://www.bynder.com/en/products/print-brand-templates/), and [Brand Guidelines](https://www.bynder.com/en/products/brand-guidelines/)) connected to the core [DAM](https://www.bynder.com/en/products/digital-asset-management/).

> Bynder helps us to use and distribute our brand assets consistently, and collaborate globally in a more efficient way.

**Mark Eggermont**  
Branding Automation Administrator, Marketing Team

## **Bynder x Keune – the highlights:**

**Centralized, self-service digital assets**

Brand, product and campaign assets are accessible 24/7, globally, and all in one place. The team are able to group assets into Collections, use naming conventions for uniformity and searchability, and control who may view/use assets with role- and permissions-based access.

**Scalable, on-brand content creation**

Keune has created 300+ customizable Brand Templates for localized marketing materials that are always compliant with brand guidelines. This significantly trims time-to-market for campaigns, and frees up Keune and their business partners to focus on other things.

**A superior client experience**

Distributors are able to access, customize and share relevant materials three months before any product or campaign launch date. From onboarding new salons to launching local campaigns on-time and on-brand, it’s a smoother client experience from start to finish.

### Ready to get the full story? See how Bynder helps Keune stay at the cutting-edge of hair care [here(new tab)](https://www.bynder.com/en/customers/keune/).

[View full post](https://www.lxahub.com/stories/how-dutch-hair-cosmetics-brand-keune-styles-exceptional-client-experiences-with-dam)

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