The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


Who is... David Raab?

David Raab is a marketing technology expert, independent consultant and author of literally thousands of articles on the subject of martech and analytics. David is also the founder of the Customer Data Platform Institute.

David Raab smiling

Why we love him

David is an incredible wealth of knowledge, launching the CDP to focus on customer data management and identify the pain points involved to further help marketers. Above all, David is a consultant, using his skills and expertise to help others and ensure the marketing technology industry remains a source for inspiration.


    • Columbia College NY, Political Science
    • Harvard Business School, MBA
    • Raab Associates, Owner
    • CDP institute, Founder

Fun facts

  • David is on the advisory board for the MarTech Conference
  • David coined the term 'Madtech', which is the convergence of Martech + Adtech

Where to find out more

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