---
title: AntiConLX Global 2022 - How SalesTech Can Help You Close More Marketing Pipeline
description: At AntiConLX Global , Chris Van Praag from Vidyard explained how salestech can help your marketing by giving you more insight into how your audience is engaging with your content.
---

[Stories | The latest in MarTech, SalesTech & NextTech ](https://www.lxahub.com/stories)

# [AntiConLX Global 2022 - How SalesTech Can Help You Close More Marketing Pipeline](https://www.lxahub.com/stories/anticonlx-global-2022-how-salestech-can-help-you-close-more-marketing-pipeline)

 Written by [Graham Charlton](https://www.lxahub.com/stories/author/graham-charlton) | 7 July, 2022

What the heck do sales tools have to do with my marketing pipeline? They’ve got a lot more in common than you think.

Both marketing and sales are trying to build authentic connections and foster buyer trust…so why should sales be keeping all those great tools to themselves?

At AntiConLX Global recently, Chris Van Praag from Vidyard explained how [salestech](https://www.lxahub.com/what-why-how-salestech) can help your marketing by:

[View full post](https://www.lxahub.com/stories/anticonlx-global-2022-how-salestech-can-help-you-close-more-marketing-pipeline)

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