Looking to build the ultimate A-team of marketing superheroes? With these 4 roles combined, you’ll unleash the ability to save civilians, catch criminals and fight crime all before breakfast...
...Or at least get some killer campaigns that are sure to convert your target audience. Either way, when combined they can do some pretty cool stuff.
Introducing our 4 marketing roles that every CMO needs in their team in 2020: The Data Scientist, Marketing Technologist, Marketing Operations Manager and the Content Marketer.
Your analytical, data expert. Data Scientists are problem solvers, they feast on both structured and unstructured sets of data as they analyse, process and interpret the results into actionable insights and plans for the company.
They utilise their skills in technology and social science to marry IT and business, always on the lookout for patterns and trends that can boost a business’s bottom line.
Top skills in their toolbox:
Marketing Technologist
Where tech meets marketing. Marketing technologists manage the use of technology solutions in the name of great marketing. They've mastered creative marketing and customer experiences and use their technical knowledge to heighten marketing campaigns and user journey’s through the latest tech advances.
Understanding the continuous change in consumer patterns, a marketing technologist is always on the lookout for new ways and systems to analyse and streamline data.
Top skills in their toolbox:
Where marketing meets sales. They’re charged with monitoring, measuring and analysing the effectiveness of marketing strategies and ensuring they align with the business’ goals.
The Marketing Operations Manager thrives on the success of strategy, design, execution and operation of the business. They make projections about the quality of marketing and sales, and have a keen eye to spot efficiencies that will improve the company's performance as a whole.
Top skills in their toolbox:
The conversationalist. Whether it’s producing engaging copy, or beautiful creatives, the content marketer focuses on building a connection with the consumer on a human level and brings the brand to life.
The content marketer seeks to engage the consumer through a variety of platforms from email, website, social media and more.
Top skills in their toolbox: