The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


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Who is Tim Hughes?

Tim Hughes is a leading figure in the marketing and social selling space, co-founder of Digital Leadership Associates, keynote speaker, bestselling author...oh and recent member of our Marketing Book..

Who is Robert Rose?

Robert Rose is a leading figure in the Content Marketing space, founder of the Content Advisory and Chief Strategy Advisor for the Content Marketing Institute, bestselling author...oh and recent..

Who is Tamara McCleary?

Tamara McCleary is a leading figure in the tech and futurist space, CEO for Thulium, brand expert and technology futurist for her own website TamaraMcCleary.com and creator of the RelationShift method

Who is Scott Galloway?

Scott Galloway is a leading figure in the tech and marketing space, public speaker, clinical professor of marketing at New York University Stern School of Business, bestselling author...oh and recent..

Who is Rand Fishkin?

Rand Fishkin is a leading figure in the marketing and startup space, founder of four businesses, bestselling author, avid blogger...oh and recent member of our Marketing Book Club with his most..

Who is Bernadette Jiwa?

Bernadette Jiwa is a brand strategist and brand storyteller, founder of the Story of Telling and the Right Company ...oh and recent member of our Marketing Book Club with her most recent book, Story..

Who is Eric Ries?

Eric Ries is a leading figure in the marketing and entrepreneurial space, founder of the renowned Lean Startup approach and bestselling author...oh and recent member of our Marketing Book Club with..

Who is Travis Wright?

Travis Wright is a leading figure in the digital space, vice-chairman for the World Tokenomic Forum, advisor for a multitude of companies across the industry, podcast host...oh and recent member of..

Who is Tom Goodwin?

Tom Goodwin is a leading figure in the Digital Transformation space, speaker, consultant and EVP Head of Innovation at Zenith Media...oh and a new member of our Marketing Book Club with his ground..

Who is Simon Sinek?

Simon Sinek is an optimist, founder and bestselling author..his WHY concept not only gave him a global bestseller but made him a strong leader in the entrepreneurial space...oh and he's the recent..

Who is Emily Chang?

Emily Chang is an author and TV anchor for numerous renowned networks from CNN to Bloomberg..she has interviewed some key tech entrpreneurs and has campaigned for startups around the industry..oh she..

Who is David Raab?

David Raab is an independent consultant specialising in martech as well as the founder of the Consumer Data Platform Institute.. he is also the author of literally thousands of articles related to..

Martech Advisor chats to Scott Brinker

Ahead of the 2017 MarTech Festival, we caught up with headline speaker Scott Brinker to get his insights on accomplishing real marketing outcomes.

Who is Tom Fishburne?

Tom Fishburne is a leading figure in the Content Marketing space, launching Marketoonist to introduce a new method of communicating with the customers through his 'marketoons'...oh and recent member..

Who is Chris J Snook?

Chris J Snook is a leading figure in the digital space, co-founder of multiple businesses including the World Tokenomic Forum, keynote speaker, bestselling author...oh and recent member of our..

Who is Scott Brinker?

Scott Brinker is a leading figure in the Martech space, co-founder of Ion Interactive, current VP Platforms Eco-systems at Hubspot and bestselling author

Who is Neil Patel?

Neil Patel is an author and entrepreneur of three digital organisations..he also co-hosts the popular 'Marketing School' podcast alongside Eric Siu as well as authors his blog for marketing..check..

Who Is Richard Branson?

Richard Branson is an entrepreneur and bestselling author..his Virgin Group is now worth $19.5 billion and Richard himself ranks as the eighth richest person in Britain...oh and he's the recent..

MarTech Festival Insights - The State of Marketing Technology 2017

If you weren't fortunate enough to come to our MarTech Festival 2017, AntiConLX, you can still catch some of the highlights including the keynote session.

Who is Gary Vaynerchuk?

Gary Vaynerchuk is a leading figure in the entrepreneurial and social media marketing space, starting up three businesses, hosting his own Gary Vee podcast and writing a total of 9 groundbreaking..

Who is Heather Cabot?

Heather Cabot is an advocate for women in tech, startup entrepreneur and investor and advisor...oh and recent member of our Marketing Book Club with her ground breaking book, Geek Girl Rising

Who is Jeanne Bliss?

Jeanne Bliss is the leading voice in the CX space, pioneering the role of Customer Experience Officer - a published author, founder, thought leader, founder president..oh and the latest guest to join..

Who is Roland Smart?

Roland Smart is a leading figure in the Agile Marketing space, startup entrepreneur and VP at the Oracle corporate marketing group...oh and recent member of our Marketing Book Club who stopped to..

Marketing & Technology World Cup Dream Team

Some will argue we did it to jump on the bandwagon, others will say "hey these guys just wanted an excuse to watch football in work hours". They are both correct. Here's our pick for the World Cup..

Who is Steven Bartlett?

Steven Bartlett became one of the world's most influential and renowned social and creative leaders in just six short years, but who is he?

Marketing Book Club: Social Selling by Tim Hughes

We caught up with Tim Hughes to chat about his book 'Social Selling', the how-to guide for any salesperson who doesn't want to get left behind

Marketing Book Club: Digital Sense by Travis Wright and Chris J Snook

We caught up with Travis Wright and Chirs J Snook to chat about their book 'Digital Sense' showing marketers how digital can be implemented into everyday operations

Marketing Book Club

Marketing & Tech Book Club

Join our free learning membership to stay up to date with the best best marketing & technology books, catch interviews, cartoons and podcast episodes.

Marketing Technology Landscape Supergraphic 2018: Key Takeaways

This supergraphic is put together and delivered by conference chair and all-round MarTech baller Scott Brinker, along with Jeff Eckman and Anand Thaker.

Marketing Book Club: The Startup Way by Eric Ries

In this episode of the Martech Alliance Book Club, we interview Eric Ries on his ground-breaking book, The Startup Way, which explores how modern entrepreneurial management can create the conditions..

What is a Marketing Technologist?

If you've heard the term marketing technologist thrown around recently, then you aren't alone! Here we describe what the role of the marketing technologist actually entails, and how it is..

Key insights: Gartner's 2018 Marketing Briefing

Some key insights into the 2018 Gartner Marketing Briefing: ‘Excelling Through Digital Disruption in the World of Marketing’. A fantastic event with an illustrious set of speakers.

What is Agile Marketing?

Heard the term 'agile marketing' recently and wondered what it's all about? We discuss the advantages of agile marketing, and how to go about developing an agile strategy within your business.

Marketing Book Club: Lost and Founder by Rand Fishkin

We caught up with Rand Fishkin to chat about his book 'Lost and Founder' and disucss the true truimphs and pitfalls of launching your own startup

What is Influencer Marketing?

A little insight into the ever-expanding strategy of influencer marketing, and how you can go about adopting the renowned approach.

Q&A: Craig Hanna from Cohesion

So who are the vendors that make up the UK Marketing and Technology Landscape? We caught up with Craig Hanna, CEO of Cohesion to find out what makes them tick.

Q&A: Nick Mason from Turtl

So who are the vendors that make up the UK Marketing and Technology Landscape? We caught up with Nick Mason, CEO and Founder at Turtl to find out what makes them tick.

Q&A: Parry Malm from Phrasee

So who are the vendors that make up the UK Marketing and Technology Landscape? We caught up with Parry Malm, CEO at Phrasee to find out what makes them tick.

2018 UK Marketing Technology Landscape Supergraphic

Introducing The UK Marketing Technology Landscape Supergraphic; 414 UK MarTech Companies. #UKMarTech.

2018 UK MarTech Landscape Download


What is scrum?

Sadly no, we’re not talking about rugby players…but we are going to tackle the subject of scrum (#sorrynotsorry).

Marketing Book Club: Crushing It by Gary Vaynerchuk

We caught up with Gary Vaynerchuk to chat about his book 'Crushing it' where entreprenurs get a styep-by-step guide to business and financial success.

Marketing Book Club: Killing Marketing by Robert Rose and Joe Pulizzi

We caught up with Robert Rose to chat about his co-authored book 'Killing Marketing', the how-to guide for killing your marketing structure (as the only way to save it)

Who is Vala Afshar?

Vala Afshar is an author and award-winning inventor of social technologies and customer services operations..he is the Digital Evangelist for Salesforce and boasts a considerable following on Twitter..

Marketing Book Club: Hacking Marketing by Scott Brinker

We caught up with Scott Brinker to chat about his book 'Hacking Marketing', the quintessential book onm martech and agile managament practices

Marketing Book Club: The Four by Scott Galloway

We caught up with Scott Galloway to chat about his book 'The Four', the insightful analysis of the overreaching power of Google, Amazon, Apple and Facebook

Marketing Book Club: Geek Girl Rising by Heather Cabot

We caught up with Heather Cabot to chat about her inspiring book 'Geek Girl Rising' and the amazing sisterhood shaking up the tech world.

Marketing Book Club: The Agile Marketer by Roland Smart

We caught up with Roland Smart to chat about his inspiring book 'The Agile Marketer' where we learned more about the agile approach that has revolutionised software development

Marketing Book Club: Would You Do That To Your Mother? by Jeanne Bliss

We caught up with Jeanne Bliss to chat about her inspiring book 'Would You Do That To Your Mother' where we learned more about doing right by your customer and deliveirng a truly positive customer..

Marketing Book Club: This Is Marketing by Seth Godin

We caught up with Seth Godin to chat about his book 'This Is Marketing' showing marketers that you can't be seen until you learn to see

German Marketing Technology Landscape Supergraphic

Following on from, their Finnish version, the team at Nordic Avaus Marketing Innovations have gifted us with another marketing technology landscape. This time we take a look at the German martech..

Top 6 Marketing & Technology books to read in 2019

Our recommendations for top marketing books for 2019..as well as our favourite authors and books from last year

Marketing Book Club: Digital Darwinism by Tom Goodwin

We caught up with Tom Goodwin to chat about his book 'Digital Darwinism', the quintessential book on digital disruption

Marketing Book Club: Your Ad Ignored Here by Tom Fishburne

We caught up with Tom Fishburne to chat about his book 'Your Ad Ignored', a collection of all his marketoons

Who is Aaron Ross?

Who is Aaron Ross, the man behind various best-selling sales and marketing books and the CEO and founder of Predictable Revenue?

The Trouble With Dashboards

If your dashboard is a presenting metrics like email click through rates or Open Rates it needs either a comparative measure (STLY, industry benchmark etc…) or a target that your aiming for or..

Growth Hacking is Here to Stay

Growth Hacking, once the buzz word de jour for start-ups - with companies such as Facebook, Slack, AirBnB et el having enjoyed unprecedented, exponential growth through the use of growth hacking..

Swedish MarTech Landscape revealed

The team at Avaus are at it again releasing their THIRD martech landscape. This time they turned the spotlight on Sweden, highlighting over 150 companies providing marketing technology solutions.

Do today's CMOs need tech skills?

Data breaches, a poorly managed social media storm, spam, lack of GDPR compliance, poor content or code governance can seriously damage a brand - the very thing a CMO is the custodian of.

Marketing Book Club: Conversational Marketing by D. Gerhardt & D. Cancel

In a world where consumers have the luxury of on an demand real time lifestyle why do we still put up barriers to purchase in the B2B world? In this episode of the #MarketingBookClub, Carlos is..

Marketing Book Club: Finding My Virginity by Richard Branson

What, Why, How of Marketing Technology - 4Ps of martech

It's our goal at the LXA to help make marketing technology simple…or at least simpler! What follows in our 4Ps of Marketing Technology guide, will provide you a practical framework for doing exactly..


Marketing Book Club: The Algebra of Happiness by Scott Galloway

Scott Galloway joins us for this ep of the#MarketingBookClub to chat about his brilliant book The Algebra of Happiness

Making it stack up: How to get, and stay, in control of your martech

The 4Ps of Marketing Technology: your guide to developing an integrated martech strategy & road map. It ain’t just about your tech.

Marketing Book Club: Secrets of Sandhill Road by Scott Kupor

Scott Kupor joins this episode of the #MarketingBookClub to lift the lid on the world of venture capital, and chat about his book Secrets of Sandhill Road

UK MarTech Landscape 2019


Marketing Book Club: The Infinite Game by Simon Sinek

Simon Sinek, optimist, visionary, and bestselling author joins our host Carlos in this episode to chat about his latest book The Infinite Game.

A 3rd Year Of AntiConLX Magic In The Bag

Highlights of AntiConLX 2019

Marketing Book Club: Be More Pirate by Sam Conniff

Sam Conniff, founder, author and professional rule breaker joins our host Carlos in this episode to chat about his latest book Be More Pirate.

MarTech Podcast: Chris Wickson & Scott Brinker

Carlos chats to Scott 'godfather of martech' Brinker and Chris Wickson, GM at Akkroo and Integrate company about the inimitable Marketing Technology Landscape Supergraphic.

Building a Marketing & Sales Operations Machine

An overview of Eaton's own Nina Bennet at AntiConLX 2019. Building a Sales & Marketing Operations Dream Team for a $20 Billion Company: The Story So Far

Is agile always the answer?

At AntiConLX 2019, Scott Brinker, Carlos Doughty, Tamsin Anasati-Pace and Sinem Soydar got together to answer - Is Agile Always the Answer?

Why CMOs must embrace martech

A modern CMOs role is essentially half-tech. In companies where the CMO role is staying, they're looking to fill it with tech-capable marketers.

Marketing Book Club: Delusions of Brandeur by Ryan Wallman

Ryan Wallman, doctor turned creative copywriter joins our host Carlos in this episode to chat about his latest book Delusions of Brandeur.

The Best Marketing Events & Business Conferences for 2020

Planning on attending a marketing event in 2020? Not sure what to pick? The LXA has saved you the effort, and put together a comprehensive list of the best events in 2020!

Marketing Book Club: That Will Never Work by Marc Randolph

Marc Randolph, Co-founder and first CEO of Netflix joins our host Carlos to chat about his latest book 'That Will Never Work'.

Meet the women of LXA

This International Women's Day, I'd like to take the opportunity to shine a spotlight on the badass women of the LXA team. (Full disclosure, one of those women is yours truly.)

Innovations That Are Shaping Marketing Tech in 2020

Innovation never ceases to move industries forward, and as we enter the new decade, it will continue to shape possibilities for marketing.

Women's History Month - Amy McManus

Meet Amy McManus, CEO/Founder of AM Marketing a full-service marketing agency based in the UK. Amy is a UK Women of the Future finalist, freeman of the London Guild of Entrepreneurs, an Associate..

Women's History Month - Amy Rodgers

Meet Amy Rodgers, Managing Editor, Research & Rankings at WARC. WARC's mission is to the save the world from ineffective marketing. They do this by providing the latest evidence, expertise and..

Women's History Month - Anita Brearton

Meet Anita Brearton, Founder/CEO of CabinetM. CabinetM help modern marketing teams manage the technology they have and find the tools they need.

Women's History Month - Holly Chen

Meet Holly Chen, Growth Advisor. She advises early and growth stage B2B and B2C companies to unlock and scale growth opportunities. Holly also serve as interim Head of Marketing or Head of Growth for..

Women's History Month - Sinem Soydar Ganal

Meet Sinem Soydar Gßnal, Global Senior Digital Marketing Manager at Vodafone. She's a digital strategist with 17 years of digital transformation, marketing, communication, channel management and..

Women's History Month - Julie Alexander

Meet Julie Alexander, Head of Marketing at Relay42. Relay42’s platform for Intelligent Journey Orchestration empowers businesses to create meaningful customer relationships by utilizing smart..

Women's History Month - Dr Christine Bailey

Meet Dr. Christine Bailey, Managing Director, SMB UK & Ireland | CMO at Valitor.

Use virtual engagement to drive real-world growth

Now’s the time to get innovative and that means making the most of what virtual marketing has to offer.

Salestech: What it is and Why it Matters

Marketing and sales teams are merging like never before, making it crucial for marketers to be clued up on the world of salestech. Find out more here

Best Working From Home Tweets

To give you a laugh during this uncertain time here are some of the best working from home tweets we’ve come across

Best Zoom Backgrounds

For all us of working at home enduring endless conference calls it’s time to add a little fun into the mix and switch up your backdrop.

The Best Marketing Events & Business Conferences for 2020: APAC Edition

Planning on attending a marketing event in the APAC region? The LXA has saved you the effort, and put together a comprehensive list of the all of the best events in 2020!

The Best Marketing Virtual Events/Conferences to Attend in 2020Hopin takes even more investment - what does this tell us about the events tech space?

Wondering which virtual marketing events to attend? The LXA has saved you the effort, and put together a comprehensive list of the best virtual events in 2020!

Marketing Technology Landscape Supergraphic 2020

The 2020 edition of Scott Brinker's Martech Landscape is upon us. Every marketers favourite infographics showcasing thousands of martech tools.

MarTech Alliance Quarantunes Playlist

To get us through lockdown we decided to create our own quarantunes playlist.

Who is Paco the Pug?

You've seen him in on our website, on socials and on our emails but we think it's time for you to meet Paco the Pug

How Webinars Have Shifted our Perception of Value

Will we accept webinars now as priced events? Will we accept them but at a different price point? What will be the lasting impact?

4 Common Myths Debunked about MarTech Roles

There seems to be a common misconception about the skills and capabilities of martech pros. So I came up with a few mythbusters of my own...

In Praise of the Marketing Technology Landscape Supergraphic!

Prehistoric continents, modern art or fiendish jigsaw? The latest Marketing Technology Landscape from the godfather of martech Scott Brinker (aka @chiefmartec) has drawn various comparisons regarding..

IKEA Uses Data Intelligence to Prepare for Multi-channel Growth

Click to find out how Adverity helped IKEA create an easier and more streamlined way to collect and store data.

8 Key Metrics for Your Performance Marketing Reports

Click to find out the 8 most important metrics you need to monitor around the clock to remain successful.

Automated Data Integrations Case Study

Click to find out how Adverity improved MediaCom's efficiency in client reporting & analytics by a whopping 75%.

Challenging Your Understanding of 'The Right Time'

A digital marketing campaigns effectiveness is based on 4 key factors, who you contact, what you send them, how you engage them & when it’s received. Mastering these 4 pillars will give you greater..

A Day in the Life - John Watton

Meet John Watton, VP EMEA Marketing for Yext, the Search Experience Cloud company. We caught up with John to learn more about his typical working day.

AntiConLX DialUp - Andrea Fryrear

It's time to get to know the AntiConLX DialUp speakers. Starting with Andrea Fryrear, Top 50 B2B marketing influencers / Agile marketing leader / Cofounder.

AntiConLX DialUp - Jaime Lopez

It's time to get to know the AntiConLX DialUp speakers. Starting with Jaime Lopez, B2B marketing revolutionary & GM, Marketing Ops at Wartsila.

AntiConLX DialUp - Malcolm Auld

It's time to get to know the AntiConLX DialUp speakers. Starting with Malcolm Auld, CEO & Founder of The Content Brewery.

AntiConLX DialUp - Marc Geffen

It's time to get to know the AntiConLX DialUp speakers. Starting with Marc Geffen, VP Research & Strategy at Pulsar.

What Dr Seuss Can Teach us About MarTech and Ethics

In the current COVID-19 environment, I have found myself spending more time dissecting Dr Seuss’ coded messages. Here are 5 learnings I got from the book.

Three Ways to Break Through the Noise with Video

From the unprecedented changes wrought by COVID-19 to the high-ROI nature of organic search, here are the four major reasons why search is critical for your brand.

4 Reasons Search Is the Most Critical Issue for Your Brand This Year

From the unprecedented changes wrought by COVID-19 to the high-ROI nature of organic search, here are the four major reasons why search is critical for your brand.

Marketing Transformation Helps Schwab Drive Marketing-Qualified Leads

Marketing transformation helps Schwab Advisor Services drive marketing-qualified leads and close deals worth over $100MM+

A Day in the Life - Vicki Scheele

Vicki Sheele leads the Commercial marketing function for EMEA North at Adobe. We caught up with Vicki to learn more about her typical working day.

APAC MarTech Landscape 2020

The APAC Marketing Technology Landscape Supergraphic 2020

Reachdesk Case Study - test IO

test IO needed a tool to create a scalable and streamlined DM strategy. Reachdesk has enabled test IO to add DM to their Outreach sequences so that hyper personalised sends can be made within their..

UK MarTech Landscape 2020


Q&A: Alex Olley from Reachdesk

So who are the vendors that make up the UK Marketing and Technology Landscape? We caught up with Alex Olley, Co-founder of Reachdesk to find out what makes them tick.

Q&A: James Henderson from Zephr

So who are the vendors that make up the UK Marketing and Technology Landscape? We caught up with James Henderson, CEO of Zephr to find out what makes them tick.

Q&A: James Isilay from Cognism

So who are the vendors that make up the UK Marketing and Technology Landscape? We caught up with James Isilay, CEO of Cognism to find out what makes them tick.

Q&A: Peter Irikovsky from Exponea

So who are the vendors that make up the UK Marketing and Technology Landscape? We caught up with Peter Irikovsky, CEO of Exponea to find out what makes them tick.

Marketing BS Free Dictionary - Jargon Made Simple

If you're not a technical geek, then you've come to the right place. Here are 25 important marketing terms, explained in plain English.

Why it's Important for the CMO to be Friends with Sales and CSM

Why it's Important for the CMO to be Friends with the Head of Sales and CSM.

Acquia Powers the Patriots through Super Sunday

Basking in the afterglow of a historic comeback by the New England Patriots in Super Bowl LI, Acquia can’t help but feel a little more than proud of their home team

Go Premium or Go Home

For Stage Entertainment to evolve, it had to embrace changes to the customer experience, which used to begin in the theatre, but now starts on the web

Why We're All in the Business of Trust

In 2020, as people around the world struggle with their governments, Big Tech, social media and – simply put – each other, we’re all looking for a little trust.

Suspension of Disbelief in Marketing

There is always a (healthy) suspicion that we don't always, maybe, say everything in marketing. Often the best way to make a point is not to take a real situation but take the point you are making..

Why Creativity Matters More Than Ever

During challenging times, creativity has proven time and time again to be an ingredient which keeps us afloat and allows us to thrive.

B2B Marketing Trends - Now & Next

Scott Vaughan shared the key insights Integrate has uncovered from the countless workshops and the data running through their Demand Cloud platform and ecosystem. Here are some of the highlights, but..

What Marketing Looked Like in the Last Pandemic

Looking back through the lens of time at what marketers were communicating to consumers then, reminds us that the human experience hasn't changed all that much.

Martech News: Weekly Round-up 28/07/20

This week in MarTech: 100-million-dollar investment for Ceros, Talkwalker acquire Nielsen Social, subscription-based "malvertising" solution announced, ActiveCampaign enhances automation functionality

Microsoft in talks to buy TikTok

Microsoft in talks of a TikTok take over following the continued scrutiny of the Chinese video app from the Trump administration.

The Big Tech Execs get a grilling from the Antitrust Hearing

Tech giant CEOs from Amazon, Apple, Facebook and Google testified before congress following investigations from U.S. federal state Antitrust Officials.

Martech News: Weekly Round-up 04/08/20

Microsoft to buy TikTok, Partnerize and Pepperjam acquisition, $45million for Chorus.ai, WEVO and Brandcast partnership and The Big Tech Antitrust Hearing

The Shift In Drift

Creators of the conversational marketing category, Drift announce their shift into a new era: Revenue Acceleration

Chatbots: A Shiny New Toy, or Where You Should Focus Your Time and Budget?

What can chatbots offer your customer experience? Or are they just another shiny new toy for the team to play with?

Twitter's Not Looking Too Chirpy

Twitter forced to face up to their security issues. From hacks to a potential $250 million fine. Could a subscription model be the answer?

Agile Marketing: Are You a Lover or a Hater?

The Agile craze has been sweeping the marketing nation for a few years now. While some love, some also love to hate.

The Role Explained: Marketing Operations Managers

Marketing Operations Managers (or MOPs) are revolutionising the new digital marketing era.

How to Build Growth Hacking into Your Business DNA

Transfer growth hacking from a buzzword into your business' DNA.

Martech News: Weekly Round-up 11/08/20

Reels released, IBM launches platform with Influential, Yotpo raises $75m, Flash Memory Summit partner with TechTarget and Terminus integrates with Pardot

Q&A: Eric Fulwiler

We steal a few moments of industry expert, Eric Fulwiler's time as he talks us through a day in the life of Eric and he shares some nuggets of wisdom along the way.

Martech Diversity Scholarship

Following the recent #BlackLivesMatter movement, we at MarTech Alliance have launched our Martech Diversity Scholarship.

Martech News: Weekly Round-up 18/08/20

TikTok signs first U.S. deal, Facebook announce paid online events, Claravine integrates with Adobe Experience Manager, IAS integrates with Google Ads Data Hub

Why CDPs Have Become a Core Pillar of a Marketer's Stack

CDPs (Customer Data Platforms) are emerging to become at the heart of every marketer's stack, rather than just another addition.

5 Questions to Ask Your Marketing Tech Vendor Before You Sign on the Dotted Line

With so many martech solutions on the market, you need to be sure that you purchase the product that’s right for your needs.

How to Build a $hit Marketing Stack

Building the optimal marketing technology stack is the ultimate holy grail for any marketing technologist.

4 Marketing Roles Every CMO Needs in Their Team in 2020

The Data Scientist, Marketing Technologist, Marketing Operations Manager and the Content Marketer. Why you need them on your team in 2020.

In an Age of Vanity Metrics, When it Comes to ROI - Measure What Matters

While vanity metrics can provide useful insights into the success of your content, these numbers should not be tied into ROI.

ABM Instead of Needles in Haystacks. Marmalade and Cuff Links. Coping with Normality.

The new normal: Personalised marketing, marmalade and cuff links.

Martech News: Weekly Round-up 28/08/20

Sara McNamara joins the Slack team, Movable Ink raise $30 million, Jifflenow integrate with ON24, Mention Me and Ometria partnership, SupportLogic Raises $12 Million

What Will Your Customers Want Next? This Simple Framework Helps You Stay Ahead of the Curve

This simple yet powerful framework can help you anticipate customer needs & unlock innovation opportunities regardless of your business, product or sector.

Martech News: Weekly Round-up 01/09/20

SugarCRM Inc. acquire Node Inc., Bambuser and Relatable partner, Smartsheet to acquire Brandfolder, Outbrain partners with LMC and Crunchbase announce Salesforce integration

Read a Book Day Round-Up

In no apparent order, we introduce you to our top 5 LXA must-reads for #Readabookday 2020

Black LUMAscape - Highlights Black-Owned Martech Businesses

Investment bank, Luma Partners LLC has announced a black-owned media, marketing and technology landscape in contribution to the Black Lives Matter movement

Martech News: Weekly Round-up 08/09/20

Episerver acquire Optimizley, Reachdesk raise $6m, Exasol and Cittabase partnership, MSQ acquires Be Heard, Hall & Partners partner with Dynata and InfoSum raise ÂŁ11.4m

Why Centralising & Unifying Data is Mission Critical

In this digital age data is key for any modern-day marketer. But is simply collecting data as you go enough to keep up with this rapidly evolving industry?

The Latest Trends in Digital Marketing, According to the Gartner Hype Cycle 2020

The latest Digital Marketing trends as predicted in Gartner's Hype Cycle, 2020.

How to F*ck Up Your Marketing Technology Strategy

Looking to create a seamless marketing technology strategy? Then avoid these 5 (surprisingly common) mistakes.

Martech News: Weekly Round-up 15/09/20

NVIDIA to Acquire Arm, Oracle Out Bids Microsoft in TikTok Battle, Sprinklr Raises $200 Million, Tramazing and Zealic Solutions Partner, Sarbacane Raises $27M, Metadata.io Raises $6.5M and Airtable..

Why Community Based Marketing is Making a Comeback

What is Community Based Marketing? It is the approach to drive consumer behaviour based on direct contact with people and carried out within a community.

TikTok and WeChat to be Banned in the US From Sunday

TikTok and WeChat is to be banned from US app stores from Sunday as there’s still no sign of an American deal.

Marketing Book Club: Everybody Writes by Ann Handley

Ann Handley, best-selling author of ‘Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content’ has crafted the ultimate content marketer’s bible.

5 Ways to Celebrate National Dog Week: Paco Takeover

Paco is hittin' up a MarTech Alliance takeover. Here are his top 5 ways to celebrate National Dog Week.

How to F*ck up Your Next Marketing Technology Procurement Project

There's a little more to it than just signing on the dotted line, so we've rounded up our top 5 ways to guarantee a f*cked up marketing technology procurement project

Martech News: Weekly Round-up 22/09/20

Siteimprove Partners with Nordic Capital, Pure Storage Acquires Portworx for $370m, BrandTotal raises $12m in Series B Round Funding and Everteam Global Services Merges with Intalio

Why your Social Media Strategy Still Matters this Holiday Season

With over 70% of APAC consumers planning to proceed with their holiday shopping digitally this year, optimising a successful social media strategy is vital.

How to Thrive in the 'New Normal': According to the Hubspot Holy Trio

If you weren’t able to catch the Hubspot C-suite's session at INBOUND 2020 this year, don’t worry. We’re here to round it up.

How are You Going to Adapt to the Coronavirus Recession?

Here’s 14 strategies you should follow to adapt through the Coronavirus recession to ensure you come back fighting after this crisis.

Top Marketers to Follow

Follow, friend, share, like, love re-tweet to your heart’s desire while you feast your brain on gold standard insights from the top marketers in the game.

A Marketers Guide: Privacy, Consent, and Personalisation in the Modern Privacy Era

With privacy protocols and data regulations lurking around every corner, the modern-day marketer has been forced to re-think the way they communicate with their customer.

Are Episerver and Optimizely About to Transform the DXP Space?

Earlier this month, Episerver, a leading Customer-Centric Digital Experience Platform announced that it has entered an agreement to acquire Optimizely, the leader in experimentation and optimisation.

Martech News: Weekly Round-up 30/09/20

Cube Dev raises $6.2M, Eyeota integrates ID5’s Universal ID, Zoox Smart Data and Kubient partners and Momentum acquires Last Mile Insight LLC

Why Virtual Events Might Actually be Good News for Marketers

While face-to-face contact is irreplaceable, virtual events offer a lot of advantages over traditional events, conferences, meet-ups and webinars.

SAP to Acquire Emarsys to Boost Customer Experience Business

SAP to acquire Emarsys to boost Customer Experience business for an undisclosed amount.

A Day in the Life of Anita Brearton

Take a peek at a day in the life of Anita Brearton, CEO/Founder of marketing technology management platform, CabinetM.

A Day in the Life of Azeem Ahmad

Take a peek at a day in the life of Azeem Ahmad, Digital Marketing Manager at Staffordshire University.

A Day in the Life of Tim Bond

Take a peek at a day in the life of Tim Bond, Head of Insight at the Data & Marketing Association (DMA).

Martech News: Weekly Round-up 06/10/20

SendInBlue raises $160 million, TransUnion to acquire Tru Optik, SAP to acquire Emarsys and Seismic raises $92 million

Scott Brinker's Martech Predictions for the Decade to Come

MarTech Conference kicked off with a session from the Godfather of martech himself, Scott Brinker and if you missed it, don’t sweat we’re about to give you to run down.

A Day in the Life of Neil Stoneman

Take a peek at a day in the life of Neil Stoneman, Content Performance Director at Velocity Partners.

Is SendInBlue About to Take on MailChimp and HubSpot?

SendInBlue storms out of blue and into the running with the big players; MailChimp and HubSpot following their latest series B round funding raking in $160 million.

National Working from Home Week

In honour of National Working from Home Week (next joke) we thought we'd play Devil's advocate and weigh up the pros and cons of working from home.

A Day in the Life of Flavilla Fongang

Take a peek at a day in the life of Flavilla Fongang, serial entrepreneur and the founder of 3 Colours Rule and Tech London Advocates for Black Women in Tech.

Top Marketing Training Courses You Don't Want to Miss

Looking to level up your marketing game but don’t know where to turn? We’ve rounded up our top 5 marketing training courses to help your profession progression.

A Day in the Life of Nick Epstein

Take a peek at a day in the life of Nick Epstein, Lead Marketing Technology Consultant at Blended Digital.

Martech News: Weekly Round-up 13/10/20

Twilio to acquire Segment for $3.2 billion, AIA Thailand partners with Amdocs, Dialpad raises $100 million, Triller partners with Consumable and AntiConLX DialUp Series 2 drops next Monday

CDP Directory

4 Virtual Events You Don't Want to Miss

There are still a handful of organisers refusing to sit still and willing to break all the rules until they have cooked up the perfect virtual event recipe. Because like it or lump it, they’re here..

Martech News: Weekly Round-up 20/10/20

MessageGears partners with Sageflo, Kahoot! raises $215million and Stripe acquires Paystack for $200 million.

How to Write the Business Case for Your Digital Transformation

Planning digital transformation for your business next year? It’s time to prepare! Read this article to find out how to write a compelling business case for your digital transformation.

Martech News: Weekly Round-up 27/10/20

E-Commerce Marketing Tech firm, Rokt Raises $80 Million, Bloomreach and Exponea enter partnership, Lunar raises €40M in Series C Round Funding and Alida partners with Stratifyd

What, Why, How of Digital Asset Management (DAM) Systems

The What, Why, How of Digital Asset Management (DAM) Systems

Buyer Guide: Your step by step guide to Digital Asset Management Systems



Martech Web Sesh - A Marketers Guide: Privacy, Consent, and Personalisation in the Modern Privacy Era

Catch the session on demand

How Personalisation Efforts Can Help Customer Experience But Also Worsen it

Gartner kicked off our AntiConLX DialUp Series 2 with a bang as Alex brought us his brilliant live session titled: “How Personalisation Efforts Can Help Customer Experience… But Also Worsen..

Martech News: Weekly Round-up 03/11/20

CM Group Acquires Selligent Marketing Cloud, Stensul lands $16 Million, Intel to Acquire SigOpt, True Influence Partners with LiveRamp and DoubleVerify raises $350M

The Rise of Marketing Operations

Amazon joined us at AntiConLX DialUp Series 2 with as Darrell brought us his brilliant session titled: “The Rise Of Marketing Operations: success in your work, your team and your career.” 

How to Identify Your Operational Approach

Moni Oloyede delivers another knock-out sesh: “How to Identify Your Operational Approach” at AntiConLX DialUp Series 2

How Do You Up Your Webinar Game?

Webinars have been at the centre of demand gen for years but in an era of no in person events they have become THE marketing channel. Find out how to raise your webinar design, delivery and follow up.

CDP Buyer's Guide

DP Buyer Guide

Your step by step guide to Customer Data Platforms



Could Your Data be the Key to Delivering an Amazing Customer Experience?

Only by fully understanding your customers, their needs, their behaviours, their priorities and what they want from your brand - can you design an amazing customer journey.

Could Onzoom Take on Eventbrite?

There’s no arguing there’s been a boom in Zoom. With their new event marketplace, Onzoom where does that leave Eventbrite?

Martech News: Weekly Round-up 11/11/20

Adobe is said to acquire Workfront, Intel has acquired Cnvrg.io, Logiq completes acquisition of Fixel AI and SalesLoft announces partnership with 6sense

Scott Brinker's 5 Insights Into The Martech Trend: of 'No Code' Citizen Creators

Where will the possibilities of technology lead us one decade from now? One key trend predicted by Scott Brinker and Jason Baldwin for the decade of the augmented marketer is “No Code” Citizen..

Martech News: Weekly Round-up 18/11/20

Hopin raises $125 million, Zendesk and WhatsApp partner, Spotify acquires Megaphone, Livestorm raises $30 million and Demandbase unveils Demandbase One

The Different Flavours of a CDP

Apoorv Durga delivers another knock-out sesh: “The Different Flavours of a CDP” at AntiConLX DialUp Series 2

Why Did Twilio Acquire Segment?

Let’s dive into what Twilio's latest acquisition of Segment really means for the platform.

Adobe Expands Customer Data Platform to Include B2B Sales

Adobe have just announced its intention to create a CDP for B2B customers, a key market area where this kind of data consolidation had been lacking, until now.

Martech News: Weekly Round-up 25/11/20

Klaviyo Raises $200M, Cheetah Digital Partners With Swrve, Zeotap Raises $18.5M, Criteo Integrates with Oracle Data Cloud, and Netcore acquires Hansel.io

Salesforce in Talks to Buy Slack Technologies

Software super giant, Salesforce is in talks to acquire workplace messaging app, Slack as it seeks to expand its offerings to businesses, sources reported on Wednesday.

5 Ways Your Data Will Help You Build an Amazing Customer Experience

Discover 5 ways your data will help you build an amazing customer experience with Andrew Stephenson, Director of Marketing for EMEA & India at Treasure Data

Martech News: Weekly Round-up 02/12/20

In this week's martech news: Salesforce in talks to acquire Slack, Adobe Expands CDP to Include B2B Sales, Adjust, announces partnership Adobe and more...

Salesforce Signs the Deal with Slack for $27.7 Billion

The deal is done. Salesforce has acquired Slack for an impressive $27.7 Billion.

Marketing Book Club: Customer Insight Strategies by Christine Bailey

Christine Bailey cuts the BS and gets down to business in her new release: ‘Customer Insight Strategy: How to Understand Your Audience and Create Remarkable Marketing’. And it does exactly what..

Gartner's Top Marketing Predictions for 2021 and Beyond

Gartner gifts us with their Top Marketing Predictions for 2021 and Beyond.

Why You Should Make Room in Your Stack for a CDP

Rather than seeing a CDP as an addition to your stack, start seeing CDPs as the glue that connects your stack together. A CDP could be the solution to integrating and connecting your customer data.

Martech News: Weekly Round-up 09/12/20

In this week's martech news: Facebook acquires Kustomer, Zephr raises $8 million, Bizzabo raises $138 million and Sprinklr integrates with Quora.

The Holy Grail for Digital Experience: A Self-Guided Customer Journey

Marketers are obsessed with the customer journey, and for good reason. The best way to deliver a next-best action requires not only understanding how an individual has interacted with your brand, but..

Marketing Book Club: 99 Strategies to get Customers by Flavilla Fongang

Flavilla Fongang gets down to business in her latest marketing book and gifts us with 99 Strategies to get Customers.

How to Create World-Class Creative Production Process Using Smart Templates & Automation

By using efficient and effective creative production processes you and your team can save hundreds of hours of design and creative time.

Is Gmail, Youtube and Google Down?

#GoogleDown trends of Twitter as reports of issues with Gmail, Youtube and Google flood in from across the globe.

Martech News: Weekly Round-up 16/12/20

In this week's martech news: Cisco to acquire IMImobile, Sprinklr announces integration with Quora, Wonder raises $11 million, TechTarget to acquire BrightTALK and more

Making the Pivot to a Digital-First Strategy During COVID-19: 5 Useful Tips from Acquia Customers

5 Useful Tips from Acquia Customers to Make the Pivot to a Digital-First Strategy During COVID-19.

Best Marketing Books 2021

Our recommendations for the best marketing reads.

2021 Marketing Predictions

2021 and 2020 Marketing Predictions

Martech News: Weekly Round-up 13/01/21

In this week's martech news: OneTrust Raises $300 Million, Hopin Acquires Streamyard, SalesLoft Raises $100 Million, Amazon Acquires Wondery and Google Pilots Video Search Feature

A Marketer's Guide to Zero-Party Data

Creating Personalised, Relevant Experience in the Digital Age. Find out what zero-party data is, why it matters, and how brands are collecting and using it with Cheetah Digital solutions, download..

Data-Driven Engagement for Modern Marketers

This eBook will help forward-thinking marketers develop the business case for leveraging a platform that harmonizes all customer data, from whatever touchpoint into a single source of truth where..

Marketing Book Club: Alchemy by Rory Sutherland

In his latest marketing book: Alchemy, Rory Sutherland challenges the notion of logical thinking and we manage to bag a chat with the man himself.

Marketing Book Club: DataStory by Nancy Duarte

In her latest marketing book: DataStory, Nancy Duarte reveals presenting data well, is about more than just the numbers.

How to Map Influencer Marketing to Long-Term Sales (Hint: It's a Data Strategy)

Bowtech, an outdoor brand used influence marketing to build out its data base... with astounding results.

Where Does Influencer Marketing End and Ad Fraud Begin?

Are Instagram influencers key to authentic marketing? Or are they just another instance of using vanity metrics to profit off the advertising effort of brands?

Martech News: Weekly Round-up 20/01/21

In this week's MarTech News: Sitecore Secures $1.2 Billion, Snap Acquires StreetCred, Webflow Raise $140 Million, Mailchimp Acquires Chatitive, ON24 Filed to Raise $100 Million in IPO

What a CMO Needs to Know to Choose the Right Customer Data Platform (CDP)

Acquia CMO, Lynne Capozzi, shares what capabilities marketing leaders need when choosing a customer data platform (CDP).

Marketing Book Club: Customer Data Platforms by Martin Kihn and Chris O’Hara

In our latest Marketing & Tech Book Club episode, we’ve been chatting CDPs with Martin Kihn and Chris O’Hara, authors of Customer Data Platforms about you guessed it, customer data platforms.

Sitecore Receives a Record Breaking $1.2 Billion Investment

Digital experience management software, Sitecore, made martech history as it announced an incredible $1.2 billion investment.

Zero-Party Data: An Explainer

Zero-party data is here and it's one of the best ways to connect with customers. Learn more about zero-party data and how we collect it.

WebSesh: 2021 Martech Predictions Write Up

We've got some brand spankin' new martech predictions for 2021. If you couldn't make the live sesh, don't sweat it, we're about to round it up in words.

Marketing Book Club: Indistractable by Nir Eyal

In our latest Marketing & Tech Book Club episode, we’re looking back on our chat with Nir Eyal on revealing the hidden psychology driving you to distraction in his latest release: Indistractable.

CDP Vs. CRM: What's the Difference and Why Do I Need One?

CDPs and CRMs are both big players in the martech world. But how do they size up? Do you need a CDP and CRM? And can you use a CRM to do what a CDP does?

Martech News: Weekly Round-up 27/01/21

In this week's MarTech News: Citrix acquires Wrike, Omnipresent raises $15.8 million, Tealium and Agillic announce a new integration connector, and RichRelevance and Manthan Software merge to form a..

Scheduling Start-Up, Calendly Raises $350M

Calendly, a cloud-based service used to set up and schedule meeting times have closed an investment of $300 million and is now valued at $3 billion.

CDPs Continue to Boom as Bloomreach Acquires Exponea

The CDP momentum is picking up speed with major acquisitions. The latest: Exponea have been acquired by Bloomreach.

5 Marketing Predictions You Can Not Ignore (And Will Help You Win)

It’s 2021 and Cheetah Digital are here with FIVE predictions that brand marketers must hear.

Top Martech Books

Looking for your next martech read but not sure where to turn? We proudly present our top 6 martech reads right now…

The Top 4 Salestech Trends in 2021

From driving speed to lead, improving lead coverage to better understanding your prospective customer, here’s how the top 4 salestech trends of 2021 can serve as your sales team’s secret selling..

What, Why, How of Salestech

Simply using a salestech tool isn't going to make anyone a natural-born salesperson. The tech can't replace the fundamentals of great salespeople and good processes, but by God can it supercharge..


Brand Management Software for Dummies

Making sure your brand is current, clear, and consistent across all media channels has become a frantic race to keep up with ever-changing technology. The best way to “Keep Calm and Brand On” is by..

Uncaged Wisdom 2.1 on The Evolution of Loyalty Programs Within the Grocery & Supermarket Industry

In the latest episode of Uncaged Wisdom, Cheetah Digital explore the evolution of loyalty programs within the grocery and supermarket industry.

Automation Isn't Threatening Creativity; It's Enabling It. Here's Why.

With many of today's creative professionals felling overburdened and under pressure, creative automation can be the helping hand your marketing team needs.

Martech News: Weekly Round-up 03/02/21

In this week's MarTech News: Bloomreach acquires Exponea, Leadspace raise $46 million, Mediafly raise $25 million and Leadoo MT raise €5 million

The 2021 SalesTech Landscape has Landed

Nancy Nardin and her trusty team at Smart Selling Tools have just released the 2021 SalesTech Landscape for the world to see.

Customer Data Platform, Tealium Brings Home $96 Million

Tealium have just announced a whopper of a funding round, bringing home $96 million for the customer data platform.

Five Things Marketers Should Stop Doing in 2021

"Stop one-size-fits-all marketing" is just one of the five things you need to stop doing in 2021. Learn five things you should be doing to see the success in the coming year.

The New Digital Makerspace: Why Brands are Scaling Content Creation with DAM

Can a DAM be a digital makerspace? And what can we learn from physical makerspaces to make digital marketing collaboration better? Read to find out.

Who Won the Super Bowl Ad War 2021?

In the annual battle of the ads, who won the Super Bowl Ad War 2021?

Building a Marketing Data Team for Success. Go Far with Aligned Skills, Focus, and Structure

When teams and tech systems are siloed or fragmented, that means valuable customer data may also be. Learn how the right team can make a difference.

Top 5 Ways to F&#k Up Your Salestech

We're about to break down our top 5 ways to ensure your salestech gets well and truly f&#cked up. Don't say we didn't warn you...

Martech News: Weekly Round-up 10/02/21

In this week's MarTech News: HubSpot acquires The Hustle, Tealium raises $96M, Automattic acquires Parse.ly, Scratchpad secures $13 million, Storyblok raises $8.5M, Granulate Raises $30M and Avatria..

Reddit Raises $250 Million

As the Reddit trend continues to rise up and to the right, so does their funding. The company’s recent series E round of financing has brought home a total of $250 million.

Martech News: Weekly Round-up 17/02/21

In this week's MarTech News: Reddit raises $250 million, ClickDimensions acquires Eletype, Reduct.Video raises $4 million and salestech provider, Skynamo acquires mSeller

What Comes After Third-Party Cookies? By OneTrust PreferenceChoice

Third-party cookies are about to crumble and it’s going to change the game for the marketing industry. So, what comes after third-party cookies? OneTrust sheds some light on everything marketers,..

Who Should Own the Salestech Budget? Marketing or Sales?

When the right salestech falls in the right sales team's hands, magical things can happen for your cash money. But who should own the budget - marketing or sales?

How Creative Automation Tools Can Help Teams Elevate Marketing Personalization

Marketing personalization is reaching its high-water mark. See how creative automation helps teams reimagine the goals of segmentation and the role of creativity.

Retailers Must Prepare to Scale in the Post-Covid Commerce Boom

How Acquia's customer data platform helped retailers deal with new demands of digital commerce in 2020 and in a post-COVID landscape.

Salestech Continues to Explode: Highspot Raises $200 Million

Salestech continues to explode as Highspot announces cashing in $200 million in their latest Series E funding.

The Absolute Best Brand Experiences of 2020: Top 5 Vertical Trends

Get ready for the absolute best brand experiences of 2021 - see which verticals had the top experiences!

2021 is The Year of The CDP

A customer data platform (CDP) is critical for creating personalised digital customer experiences. Here's why 2021 is the year of the CDP.

Martech News: Weekly Round-up 24/02/21

In this week's MarTech News: Oribi raises $15.5 million, Leadspace and ZoomInfo partner, Tegrita and Motiva partner and Highspot raise $200 million

The Absolute Best Brand Experiences of 2020

Tune in to see the stunning creativity and exciting ways brands were collecting zero-party data in 2020.

Investing in an SEO tool? Here's everything you need to ask

With SEO being the key element in your site’s ranking, choosing an SEO tool is a major decision for any organization. After all, a good SEO tool aids the success of your digital strategy and makes..

MarTech Tool Consolidation: Three benefits to simplifying your tech stack

With over 8,000 marketing technology tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained on how to..

Martech News: Weekly Round-up 03/03/21

In this week's MarTech News: Cision acquires Brandwatch, Exponea and Acxiom announce a data integration, Zeta Global raises $222.5M in debt financing, Blueshift takes home $30 million, Terminus..

SOPs (Sales Operations Professionals): The Role Explained

SOPs (Sales Operations Professionals): The Role Explained

Tech that is transforming traditional reading

Are books being phased out and replaced with eBooks, apps, audiobooks and more, or is the humble book now a luxury item?

Using Data & Technology to Create a Personalised Customer Experience

At its best, CX is a smooth, omnichannel interaction between a person and a brand; personalized to deliver contextually relevant information to the right person at the right time – about the..

A history of Brandwatch, the company acquired by Cision

With Brandwatch being acquired by Cision for a not unsubstantial amount of money, questions are being asked how Brandwatch became what they are today...

The Customer Data Platform: An Acxiom Point of View

Customer Data Platforms (CDPs) address the need for a single customer view across data and marketing channels. Many vendors have entered the CDP space very quickly. 

A History of Boxever

Boxever have recently been acquired by Sitecore, but how did they get to this point. What is Boxfresh and what do they do?

Hopin takes even more investment - what does this tell us about the events tech space?

Hopin have received the best part of half a billion dollars investment, bringing the valuation to $5 billion, what does this mean for the future of events?

Meet the Women of LXA 2021

Meet the women of MarTech Alliance; Ellen, Holly, Nicole, and Sarah!

Q&A: Adriana Jones Lima from OneTrust

Public Relations Offering Manager at OneTrust, Adriana Jones Lima is a PR, training, and events extraordinaire. As Project Manager for MEDA’s Annual Gala, she helped raise over $250,000, and over..

Q&A: Amandine Boitel Servain from Cheetah Digital

Amandine Boitel Servain is Vice President, Global Demand Generation, at Cheetah Digital, and lives life in the fast lane (terrible cheetah pun, sorry). Her specialities include Marketing strategy and..

Q&A: Andrea Clatworthy from Fujitsu

Andrea Clatworthy is the Global Head of Account Based Marketing at Fujitsu, and is a black belt in improving business results, M&A internal and external comms and culture and change management. In..

Q&A: Ashley Langford from Integrate

Senior Marketing Operations Manager at Integrate, and Marketing ops specialist, Ashley Langford is a B2B and SaaS expert. A Marketo Revvie Award Finalist and Marketo Champion, Ash has the trophies to..

Q&A: Christina Zuniga from Databricks

Senior Marketing Operations Manager at Databricks and a Fearless 50 Marketer, Christina Zuniga is well, fearless. As a graduate of the National Society of Collegiate Scholars, she has recently..

Q&A: Courtney Tobe from AvidXchange

Courtney Tobe Manager of Marketing Ops at AvidXchange and implementation genius, has plenty of tools under her belt. Court also volunteers for Wear Your Crown Inc. a non profit focused on creating a..

Q&A: Meet the Women Changing the Martech Industry

With International Women's Day on our doorsteps, we here at Martech Alliance are taking the opportunity to celebrate. Our industry is filled to the brim with talented women, taking charge and taking..

Q&A: Moni Oloyede from Fidelis Cybersecurity and DC Marketing Tech Talks

2020 Marketo Champion. Marketing Operations Expert. Co- Organizer at DC Marketing Tech Talks. Moni Oloyede makes more than money. From graduating with a masters from John Hopkins University, she has..

Q&A: Paula Shannon from Lilt

Paula Shannon is the Chief Evangelist at Lilt, and previously the CSO and SVP at Lionbridge. Working with artificial intelligence-powered enterprise translation technology and services, she’s..

Q&A: Regan Hamilton from Integrate

Digital Marketing Manager at Integrate, Regan Hamilton is a boss in Boston. Sorry, that was terrible. With a proven track record of exceeding client KPIs and stakeholder expectations, and managing..

Q&A: Sharon Winterton from Catalina USA

Vice President of Customer Success at Catalina USA, Sharon Winterton is a sales op and CX icon. With an MBA in Business Administration and Management from Phoenix, AND a BS/BA in Elementary..

Q&A: Tabitha Adams from Integrate

Tabitha Adams (BA, MBA, VIP, HRH) is the Senior Demand Marketing Manager at Integrate, and a Board Member / Head of MarTech & Community Management at The Growth Ops Community. A demand generation and..

Q&A: Veronica Lazarovici from Alma

Marketo Champion & Certified Expert Veronica Lazarovici is just that – a certified expert (and legend)! Currently living and working in Palma, Balearic Islands Spain, V is an automation and..

Women in Martech: Building Support, Promoting STEM, and Overcoming Imposter Syndrome.

What is the experience of women in Martech? Can it be improved through Building Support systems, Promoting STEM, and Overcoming Imposter Syndrome? Studies have shown that women hold less tech..

A Marketer's Why, What and When using Mobile Data

Customers don’t just want engaging mobile experiences, they expect them. Beyond the abundance of statistics that could be shared on consumer mobile habits that assert the importance of being..

Are apps like Clubhouse changing the world of audio marketing?

What is the future of Audio Marketing now that apps like Clubhouse have appeared and people are buying more Smart Speakers than ever?

Tap into Data to Drive Birthday and Milestone Campaigns

Everyone loves moments when a family member or friend remembers something about you and shares that with you, like a birthday, anniversary, or memory. Those moments are meaningful ways to connect..

What, Why, How of non-fungible tokens (NFTs)

Essentially, any digital asset, artwork, gif, meme handcrafted by a sarcastic teenager, can be turned into a collectable, and valuable, asset. How do NFTs work, and why should you be interested?

AntiConLX DialUp: Driving your martech maturity - How to achieve journey orchestration excellence

Come make friends with Frans - the founder of Martech Tribe, all round CX genius. In his webinar 'AntiConLXDialUp: Driving your martech maturity - How to achieve journey orchestration excellence', we..

Examining Various Use Cases for a CDP

Customer Data Platforms (CDPs) address the need for a single customer view across data and marketing channels. Many vendors have entered the CDP space very quickly. As a result, there is confusion..

How Digital Asset Management Helps Companies Boost their Social Media Marketing

As marketers, we're all familiar with the power of social media marketing and segmentation. Our job is to develop strategies to conquer consumers’ hearts and minds, engage with them meaningfully,..

Investment managers Schroders talk scaling creative operations across 30+ markets with Bynder

We recently caught up with Schroders’ Bozena Ellis, Senior Brand Manager, and Farzana Ali, Creative Service Manager, to get a glimpse into their experiences with Bynder. With both directly involved..

Martech News: Weekly Round-up 10/03/21

Hopin raises $400 million, Upland acquires BlueVenn, Medallia acquires Decibel, Piano acquires AT Internet, Okta acquires Auth0, Sitecore acquires Boxever and Four51, Widen and Shutterstock partner,..

Take a look at the 2021 European Martech Supergraphic

Courtesy of MartechTribe, the new 2021 European Martech Supergraphic has been released and it showcases the huge growth the martech landscape is seeing!

About Paco: The Martech Mad Pug

Paco is a Marketing heavyweight (although that might just be the solid gold chain round his neck). He's not about that old-fashioned marketing stuff, though. It's all about the simple life with Paco...

Q&A: Meet the Women Changing the Martech Industry Part 2!

Martech Alliance are taking the opportunity to celebrate Women's History Month. Streamers? Check. Bunting? Check. A bunch of VIP guests ready to answer questions way below their pay grades? Check...

Q&A: Andy Caron from Revenue Pulse

Andy Caron is Marketo Mad. Revenue Pulse's Head of Martech Consulting has been deeply ingrained in the Marketo community since 2012, and has been at the forefront of its evolution! From marketing, to..

Q&A: Annette Ochoa from Lilt

Annette Ochoa, Head of Demand Generation, Lilt. Marketing, Events, Enterprise. Annette is multi-faceted! She's not just a marketing expert, though. Her degree from Santa Clara University, with a..

Q&A: Brooke Bartos from Walker Sands Communications

Brooke Bartos is the Senior Manager for Marketing Operations at Walker Sands Communications, is a 4x Marketo Champion, a Fearless 50 Marketer, AND part of the 25 Women to Watch in Marketing Ops...

Q&A: Elsa Coleaux from Treatwell

Elsa Coleaux, Marketing Technology Lead at Treatwell, and all round martech master. She speaks four languages; German, English, Spanish and French, so she can rock it in pretty much half of Europe...

Q&A: Emily Ann Kolvitz from Bynder

Emily Ann Kolvitz, Content Manager, is head of content strategy at Bynder! In the past she has also worked as a digital asset manager for JCPenny and, in a very Indiana Jones twist, as a project..

Q&A: Flavilla Fongang from 3 Colours Rule

Flavilla Fongang is a brand strategist, author, international keynote speaker, and founder of TLA. Oh, AND CEO of 3 Colours Rule! She's the ultimate multi-multi-hyphenate. Described as having an..

Q&A: Jessica Kao from Digital Pi

Jessica Kao is the Director of Client Strategy at Digital Pi, an Adobe Fearless 50 Marketer, a Marketo Champion of the Year, a Marketo User Group Leader of the Year, AND a 6X Marketo Champion. And..

Q&A: Laura Merten from Capita

Laura Merten is Capita's Head of Marketing Technology, with 10+ of amazing experience. CRM, UX, IDM, CDP, B2B, IPASS, BI, GDPR...Laura is an acronym aficionado. Rising to Head of Marketing Tech at..

Q&A: Lauren Patrick from Curricula

VP of Marketing at Curricula, Lauren Patrick is up next! Emerging from the writing pathway (one of us, one of us) Lauren is a top-tier storyteller. She took a shift into the digital marketing world..

Q&A: Nikki Raber from Integrate

Nikki Raber is the Sr. Demand Generation Manager @ Integrate, and a rising star in the marketing world. From Media Buying, to Digital Strategy, to Digital Marketing, Nikki has done it all. She's..

Q&A: Stephanie Hanson from OneTrust

Stephanie Hanson is OneTrust's Offering Manager, and an all-round tech expert. From product development, client service, to sales engineering experience, Steph's got it covered. And with a degree..

Celebrating Women in Martech - Year-round!

What is the experience of women in Martech? We here at MarTech Alliance are dedicating ourselves to celebrating the brilliant women in our industry, 365 days instead of just one. Keep checking back,..

David Keens on How the Identity Space is Evolving

David Keens, Principal Marketing Technologist at Acxiom, explores how the identity space is evolving, what new technologies are emerging in today’s changing consumer landscape, and how identity..

Evaluate Best Practices with a Framework for Customer Engagement Maturity

Enterprise customer engagement strategies are hard to execute on, and involve a significant amount of people, process, and technology to get right. Marketers and brands alike are looking for guidance..

What is Social Selling and Why is it Trending?

Social selling is trending in the world of salestech. From connecting, commenting, liking, or sharing potential customers activity, sales reps can create meaningful relationships and increase their..

Martech News: Weekly Round-up 17/03/21

This week in MarTech: This week in MarTech: Emotive raises $50 million, Vungle acquires GameRefinery, Zoomd signs an agreement with Social Media platform TikTok, and True Influence and Lotame..

Amazon Overtakes Walmart as Top Clothing Retailer in the US - and What This Means for Ecommerce

Amazon now claims a 30% to 35% share of the online apparel and footwear market, Wells Fargo said in a report on Monday. They continued: "Amazon now claims a 30% to 35% share of the online apparel and..

CGI Influencers: The (sci-fi) Future of Influencer Marketing?

Meet Miquela! She's just a normal, average Gen-Z influencer. She loves iced coffee, noodles, tiny handbags, and that feta cheese pasta from TikTok. Oh yeah, and she's a robot. But boy, she won't let..

The Dangers of Automation Without Orchestration

You often hear of Automation and Orchestration, but what are they and can you have one in your company without the other?

Data Smart: Considering Your Data Gathering Strategy

Before amassing an enviable data hoard that would make the Ghenghis Khan of data jealous, there are several considerations, including privacy, data value, ability to action, and ability to facilitate..

How Many Categories Should Sit in My Stack?

All too often, businesses dive into the 49 categories and pick a new logo for their martech stack without having clearly documented what the tool intention is.

How to Go Beyond the Webinar

Build your own virtual trade show experience with webinars and impress attendees. Learn how it's done with this guide.

WTF NFT - The Top 10 NFTs You Can Buy Right Now

It's only been a couple of weeks since the world went NFT-mad, putting bids on that random meme that lives in the recesses of your 15-year-old mind, or buying artwork that can never actually be hung..

Deepfake's Potential Impact on Content Creation

In the few short years since Deepfake technology was developed, we've had dead actors in almost every Star Wars film, and moustaches removed from at least one superhero film. The tech has come a..

Mm Whatcha Say? The Power of Social Listening

So, What is Social listening? It's all about analysing the conversations and trends happening not just with your brand, but other brands, and your industry as a whole. You can then turn this info..

Next Generation of Personalisation Technology

The next-generation of personalization is here and this report will share with you use cases and advice to help you implement this game-changing tech.

Martech News: Weekly Round-up 24/03/21

This week in MarTech: Contents raises $6 Million, Operative Acquires STAQ, Piaget Partners with Smartly.io, and Yotpo raises $230 Million.

The Bestest and Most Funnest Marketing Books Money Can Buy

There's a whole lot of marketing and business books out there, but which ones are the best and most entertaining, rather than just educational

How to F#&k Up your Martech Stack

Looking for some tip-top advice on how to f#&k up your martech stack? Probably not. But we're going to give it to you anyway.

Searching for Meaning: Alternatives to Google Offering Added Extras, from Privacy to Planting Trees.

Google have always pretty much had a monopoly in the West over our searches, whether you're looking for new top hats, or trying to figure out why that specific body part is doing that. New consumers..

Message Received: Why Conversational Text Marketing Works

How can you get the SMS click through rates up? In this customer centric world, you can't just send out a bulk message and a bunch of INVALID REQUEST INVALID REQUEST responses. You need that good..

What, Why, How of Marketing Stack Management

A lot of change can unfold in the transformative digital world over the course of a year - we don’t have to look much further than the progression of the Marketing Technology Landscape to be reminded.


Integrate's CMO on the Launch of their Demand Acceleration Platform (DAP)

Integrate, a leader in B2B Precision Demand Marketing, recently announced its new Demand Acceleration Platform, so we caught up with CMO Deb Wolfe to find out all we can.

Why Ecosystem Thinking is the Key to Martech Agency and Vendor Success

Courtesy of Forrester, the new 2021 Channel Software Tech Stack has been released and it showcases the huge growth the martech landscape is seeing!

How To Create Predictable, Scalable Sales Revenue

How do you achieve predictable and scalable sales revenue in your business? Thanks to the MarTechFest Dial-Up and Arron Ross, you can know!

What is the ROI of brand equity, and how does DAM serve as insurance for your brand?

Discover the three main ROIs of brand equity and learn how your company can achieve these with a digital asset management system in place.

Algorithms & Incentives: The Secret Forces of the Web

Rand Fishkin teaches you how to use Algorithms and Incentives to master SEO and have the internet bend to your will when trying to be more visible!

Content tech - The Strategy and Stack you Need to Reach a Global Audience.

But, what is Content Tech? How does it differ from other martech solutions? What’s it’s whole deal? Paula Shannon, Chief Evangelist at Lilt, is discussing all o' this in her upcoming sesh, at..

How AI & No Code Transform Every Marketer into a Maker

Come learn how a remarkable wave of AI and no code tools can turn you from a mere marketer into a marketing maker, overnight. You can build apps, agents, automations, integrations, workflows, web..

A Common Sense Approach to Creating Exceptional Customer Experience

Martech won’t solve your rubbish CX journey design - A common sense approach to creating exceptional customer experience with Tom Goodwin!

Dear Marketers and Technologists, We Need to Talk About the Shiny New Tech You've Got Your Eye On

Before you put that nice, new, shiny piece of tech on your sky-high pile, take a step back. I know the people on Twitter have been talking about it. I know it’s got a snazzy name. But ask yourself..

Using Clubhouse and More to Grow Your B2B Instagram

Growing your B2V Instagram has never been easier with the 10 hacks from Larry Kim, that use the likes of Clubhouse and more to nurture growth!

Q&A: Carey Straetz

Meet Carey Straetz! The Director of Growth of Payroll, she is an expert in all things digital and content. And I'm content with listening to her talk marketing all day, heh heh. Sorry, bad pun...

Q&A: Kimmah Shah

Meet Kimmah Shah! She's the Head of Digital & Demand Generation at Actian, and all round marketing genius. From Digital Strategy & Transformation to Data-Driven Storytelling, she knows it all. A..

Q&A: Paula Shannon

Meet Paula Shannon! The founder and principal of Salosophy, Paula has over 30 years of international sales and executive leadership experience! In the three years she has been at Lilt, she has..

Q&A: Jacki Leahy

Meet Jacki Leahy! The Over-Caffeinated Salesforce Magician herself. From outbound prospecting, to salesforce usability, to lightning configuration, Jacki knows it all. Now a Salesforce Consultant at..

The Ingredients to Successfully Driving Omnichannel Personalisation

Learn how to drive omnichannel personalisation at scale on your site with the help of Apoorv Durga, who will be talking at our MarTech Fest DialUp!

How to Drive Real Reputation, Relationship, Revenues (Spoiler: It's much more the tech)

Account-based marketing is yours to master once you drive your reputation, relationships, and revenues with the help of Andrea Clatworthy...

Automating Your ABM Strategy... The Wrong Way

Learn about mining big data for high quality prospects and surrounding them with an automated, immersive omni-channel experience to increase awareness, preference, and conversion.

Driving your Martech Maturity - How to Achieve Journey Orchestration Excellence

The gap between customer expectation and delivery – or the experience gap – is far too common. Individual departments are often focused on their role, fixated on their own targets. But customers..

Five Key Questions to Ask Your Martech Vendor About Acquisition & Enrichment

Acquisition and enrichment strategies drive new customer growth, engage existing customers, and generate key psychographic data to fuel personalization

Why Half of the Money I Spend on AI is Wasted

This will be a roundup of AI/ML trends/adoptions across marketing functions as Kashyap Kompella explores how half of the money he spends on AI is a waste!

Martech News: Weekly Round-up 31/03/21

ActionIQ Extends its Funding Round to $100M, VIDIZMO Partners with NESIC, Yum! Brands Acquire Tictuk, Act-On Announces New Funding, Twitter Acquires Reshuffle, AnyRoad has Raised $10M. 

What Is BitClout and Should I Care?

Bitclout is a brand-new crypto platform that runs on creator popularity or ‘clout’. Fans, or just enterprising buyers, can purchase creator coins to push up their favourite creator’s coin. The..

Why Marketing Operations is the Hottest Rising Profession and how You can Capitalize on it

As the martech stack goes beyond just automation, and as it absorbs more of the sales cycle, tech becomes a centre focus. From the embracing of these new technologies comes the need to hire..

Diversity and Inclusion in Marketing in 2021: Has anything really changed?

In 2019, FTSE 100 had more CEOs called Steve, than there were CEOs from ethnic minorities. Has anything changed since then, especially in marketing? With such a booming and changing industry, you..

How to Audit Your Marketing Stack

Optimising your martech stack will benefit you in a bunch of ways. You'll be able to avoid tool overlap, keep your database accurate and clear, better team cohesion, and steady your software..

Managing Data Privacy - Legal + Marketing Technology

Since the introduction of the GDPR, and the CCPA in the USA, limitations have been placed on the types of data companies can utilise. So, companies must find ways to keep their martech stack going...

Who is Seth Godin?

Seth Godin is a leading figure in the Marketing space, starting up two businesses, writing 19 bestsellers as well as a much renowned blog... oh and recent member of our Marketing Book Club with his..

What I learned from scaling from 1 to 20 webinars per quarter

This year, and last, everything went online. From dog shows, to pottery classes, to speed dating, everyone joined in on the 'Zoom Boom'.  Marketing is at the top of the leader boards for all things..

What is Customer Management, and Why is it so Important?

The COVID-19 pandemic has changed the ways people engage with brands and how they expect brands to engage with them. Read how.

Feeling Sociable? Find Out How to Improve your Customer's Social Experience

New tech is going to make branding more social than ever. So, how can you make your in-app social interaction effective, worthwhile, and usable? Well, it's all about easy, breezy, and fun..

Martech News: Weekly Round-up 14/04/21

Skynamo Acquires mSeller, Quiq Acquires Snaps, WeCommerece Acquires Stamped, Impact Acquires Affluent, Finn Partners Acquires MintTwist, Sendbird Raises $100M at a $1B+ Valuation, and Twitter Has..

A Data-First, Customer-Driven Approach to Digital Transformation

What's the goal of digital transformation? You could say it's to automate your supply chain, increase efficiency, or reduce customer wait time. But those are not end goals.

Introduce Intelligence to Customer Experience: An Evolution Framework for Intelligent Decisioning

Customer Experience has become the battleground for brands, with intelligent decisioning the key weapon. As consumers of all ages have embraced the digital worlds of Google, Apple, Facebook and..

Remain Competitive By Adding Social Features To Your App

There are so many options in the app market that making a difference is a challenging task. Here is why adding a social dimension to your platform can bring you on top of the competition and level up..

Truly Data-Driven: Practical applications of data (and do you need a data and analytics team?)

What makes a person, organization, or company truly data-driven? This newsletter explores how data can be used to drive decision-making, action, and results. We’ll feature people, content, and..

CDP vs DMP what is the difference?

The independent CDP Institute explains CDPs vs. DMPs, how each works, and which is best for a variety of marketing use cases and applications.

Can Social Feature SDKs Help Boost Your App's User Engagement?

With thousands of applications developed every year, integrating social features SDKs to boost user engagement can help an app stand out from its competition. Here’s how it can do that.

Infographic: What Comes Next in the Omnichannel Experience?

Bringing you the latest consumer trends from shopping enthusiasts - what they are looking for in the retail experience, and how brands can use these insights to attract and retain this most dynamic..

What CMOs Must Consider When Relaunching Their Brand Websites

At the end of the day, relaunching a website is the opportunity for any CMO to make their mark, instead of following what every other company is doing. When the world of digital changes on a..

What is Preference Management?

What is preference management? Preference management combines data privacy and customer choice to empower users to manage brand communications.  Other benefits include organizational compliance,..

What's the Difference Between Creative Ops and Design Ops Anyway?

There is a shift happening within the design culture of your organization. With the specialization of the creative and design ops roles, the structure of teams is changing, and it has significant..

Centre for Marketing Transformation: 2021 Digital Experiences Benchmarks Annual Report

2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitization of the buyer’s journey had already..

Martech News: Weekly Round-up 21/04/21

Cardlytics to Buy Data Platform Bridg in $350 Million Deal, OneSignal Announces Strategic Investment from HubSpot, Phrasee Announces Phrasee X, 6sense Gains $125 Million Series D Funding, Amsive..

What is the Difference Between First-Party and Zero-Party Data?

What is the difference between first- and zero-party data? As third-party cookies are phased out, you’re likely hearing more and more talk about first-party data. And if you’re in the marketing..

Creativity and scaling content creation in the age of automation

Why is it so difficult to be creative these days? Learn how marketers are leveraging creative automation tools to regain time for creativity and storytelling.

10 Great Virtual Conferences You Have to See

Whether those experiences take place face-to-face, on your website or at a conference, delivering on those experiences in today’s day and age requires a virtual touch — one that’s engaging,..

How and Why to Drive Customer Loyalty and Word of Mouth with CX

How and why should you try to implement great CX in your company to drive customer loyalty and increase word of mouth advertising?

Martech News: Weekly Round-up 28/04/21

Extreme Reach Acquires Adstream. ActiveCampaign Raises $240M. HubSpot launches an Operations Hub. Terminus Launches Integration with LinkedIn. Facebook Creates Clubhouse clone.

What Are the Problems With Influencer Marketing, and How can AI solve them?

Automation has become insanely important, but marketers must be aware of the quality of their automation. With strategies like ABM and beyond, personalisation and detail are key. So to send out a..

Customer Spotlight: How Bynder Helps Klarna Accelerate Growth with Smooth, Consistent Branding

See how the fast-growing Swedish bank, Klarna, uses Bynder to accelerate growth and measure brand consistency.

The Website Relaunch Survival Guide: Executing a Creative Redesign

One of the most exciting and striking parts of any website relaunch project is creating a new front-end site design that totally transforms the overall user experience. Content architecture, data..

How To Create Human Engagement in a Digital World

B2B marketers have turned to virtual events like never before over the past months. For many, the goal for these events has been to craft authentic, human and memorable experiences that emulate what..

Martech News: Weekly Round-up 05/05/21

MessageBird Acquires SparkPost. Finoa Raises $22M. Mux Raises $105M. ON24 Launches Breakout Rooms. Adobe Announces CDP. Sony and Discord Partner.

Retro Tech: The Second Coming of Direct Mail

We all get that it's a challenge connecting with consumers. Digitally, the market is flooded with newsletters and tweets and emails and coupons and love letters and Facebook posts. So, how do you..

The State of Branding Report 2021- Key findings

Click to discover the latest trends in branding from marketers across the globe.

Be Data-Driven or Be Displaced

Companies that believe they are what they sell are quickly being displaced by those that see themselves not just as a product, a service or a solution provider but as data-driven customer problem..

Martech News: Weekly Round-up 12/05/21

Demandbase Announces Major Acquisitions. TikTok Launches New Promotion and Ad Tools. Sitecore Acquires Moosend. Phrasee Partners with Braze. Adlava Partners with Treasure Island. Salesforce Launches..

What's the Difference Between First-Party and Third-Party Data? A Marketer’s Guide

Digital advertisers have long relied on third-party cookie data to track web activity. However, these methods are becoming obsolete as the demand for greater data privacy forces marketers to adapt..

Book Of The Month - Happy Sexy Millionaire

Steven Bartlett's book Happy Sexy Millionaire is MarTech Alliance's book of the month as it looks to dispell rumours about achieving happiness and success

Ideal Customer Profile vs Buyer Persona: What's the Difference?

A BP and an ICP have plenty of similarities, in so the fact that your team can use them to develop guidelines to quantify leads. But, it's how and when you use them which creates the difference

How Humanscale achieved 300% growth in new product category after pivoting with Bynder

Discover how office furniture experts Humanscale achieved marked increase in ROI and sales after pivoting with Bynder.

Three Practical Principles for Being Data-Driven

The innovative use of data and technology will define your future or undoing. A strong statement, but one that is necessary if we are going to challenge our industry, brands and ourselves to become..

Aligning Branding and Marketing with Creative Automation

How to align branding and marketing to face present-day challenges in an agile way

Business Growth Through Digital Marketing

Digital marketing has changed the way of communication between a company and their customers. There are new ways to operate as a result of the evolution of modern technologies. With this development..

Martech News: Weekly Round-up 19/05/21

Monday.com files for an IPO, SightCall Raises $42M, CallRail Announces Acquisition of PhoneWagon, Digital Marketing Agency ADA secures $60 million, Microsoft Debuts New Webinar Capabilities in Teams,..

Coming This Summer: Zoom Events

Zoom Events, announced yesterday, is an all-in-one platform that aims to help users build engaging and interesting virtual experiences.  You'll be able to build your own branded event hub, manage..

How Dutch hair cosmetics brand Keune styles exceptional client experiences with DAM

See how Dutch hair care specialists Keune leverage Bynder to maintain brand consistency across global markets.

ON24 Webinar Benchmarks Report - EMEA

Since the founding of the World Wide Web, the amount of time people spend engaging on digital channels has grown at a breathtaking rate. And ON24 has been present for almost the entire journey since..

Martech News: Weekly Round-up 26/05/21

Klaviyo Raises $320 million. Zoom Announces Events Platform. Snap Acquires WaveOptics. Pitch Raises $85M. Privacy.com Raises $43M. Twilio Buys Zipwhip. Piano Raises $88M

Abbvie Transforms In-person Events Digitally To Drive Ongoing Engagement

Read our case study to see how Abbvie Transforms In-person Events Digitally To Drive Ongoing Engagement

Core Concepts of Predictive Marketing: What is Customer Lifetime Value?

Digital advertisers have long relied on third-party cookie data to track web activity. However, these methods are becoming obsolete as the demand for greater data privacy forces marketers to adapt..

Meet the odd couple: Creative + Operations

Creative operations brings structure, process and metrics to the creative process to optimize timeliness, capacity and costs. It involves looking at the creative process like a supply chain and..

The Yin to the Yang: Marketing Operations and Demand Generation Teams

See how demand gen and marketing operations teams are like yin and yang. Learn how harmony with the two drives results in integrated B2B marketing strategies.

Announcing ON24 Breakouts

From a webinar to breakout rooms and back — deliver a seamless experience and capture rich audience data with ON24 Breakouts.

How DAM Can Turbo-Charge Your Website and Create Powerful Digital Experiences

Want to speed up your website and reduce bounce rate? Find out how image optimization and automation can create powerful digital experiences for your customers.

Who is Carlos Doughty?

This is a page about Carlos Doughty founder of the MarTech Alliance, the contents of which were definitely not influenced by Carlos Doughty and written by the MarTech Alliance editorial team of their..

Why Marketing Executives Need to Speak Marketing Operations (MOPs)

Senior Marketing executives need to better understand their Marketing Operations team if they want to achieve their strategic objectives. Learn why!

Going Virtual: How 10 Companies Maximise Their Return on Engagement

The examples featured in this guide show how digital experiences can help achieve a broad number of goals, from powering key marketing campaigns to taking an entire industry conference online.

5 Marketing Metrics You Need To Measure Return on Engagement

It's time to rethink your marketing with metrics that matter. Learn why you need to measure your Return on Engagement in this post.

Benefits of a Customer Data Platform and Tips to Optimise your CDP

Marketers who are looking to limit achieve a unified, omnichannel approach are looking towards CDPs. So what are the benefits and how can it be optimised?

IoT and Marketing: How IoT is Going to Change Marketing

IoT-Technologies (Internet of the Things) are reaching nowadays more business units and not only as a means to drive machines and production optimisation.

You've Heard of Shadow IT, but Have you Heard of Shadow Creative?

Discover the meaning of shadow creative and learn how creative automation can protect companies from the dangers posed by this practice.

Martech News: Weekly Round-up 16/06/21

Gong Raises $250M. Etsy Acquires Site Depop. Cognigy Raises $44M. Outreach Closes $200 Million. Spiff Raises $46M. Tracer Raises $9.9 Million. iContact Acquires Moz.

Online B2B Buyer Behavior is Changing

The changes in today's landscape mean big changes to online B2B buyer behavior. Transitioning to buyer-centric precision demand improves the digital journey.

Why You Can't Afford to Ignore Digital Marketing Attribution - BluprintX

You can't afford to ignore digital marketing attribution, it needs to be used to drive growth and success in 2021 and beyond

WTF are Rich Snippets?

Rich snippets can give your pages the edge in search results. We look at what snippets are, and how you can use them to promote your content more effectively.

Q&A: Joana de Quintanilha

Meet Joana De Quintanilha! VIP and VP/Principle Analyst at Forrester, Joana's areas of expertise span digital customer experience, customer experience index research, Agile methods, and more!

Q&A: Thanassis Thomopoulos

We speak to Thanassis Thomopoulos, Head of Global Marketing & Commercial Analytics for Ebay Classifieds Group, ahead of his talk at the upcoming AntiConLX DialUp conference.

7 Mistakes to Avoid When Implementing Lead Generation

A look at some of the key mistakes which may be holding back your lead generation efforts.

Why Books Should Become Part of your Content Marketing Strategy

How books can boost your content marketing strategy, helping to build your brand and audience.

2021: The Year to Use Video in Your Digital Selling

Video messaging can increase email open rates, but few marketers are using them. We look at how video can be used to increase sales.

Acxiom And Mullenlowe Profero Launch Fuse An End-To-End Owned Channel Personalisation Solution

Acxiom and MullenLowe Profero have partnered to launch ‘Fuse’, a Customer Data Platform led, owned-channel personalisation solution for marketing. Brands will be able to provide more valuable..

Demand Generation vs Lead Generation: What's the Difference?

Lead generation and demand generation are two different but complementary things. Demand generation should create interest for your products which can then be turned into leads.

Martech News: Weekly Round-up 23/06/21

Sprinklr Has Filed for IPO. Iterable Announces its $2 Billion Valuation. Spotify Launches Its Live Audio App. Spotify Acquires Podz. Brella Raises $10M Series A. Templafy Raises $60M

Suppress your Audience, Liberate your ROI

How audience suppression can improve the efficiency of your ad campaigns , increase effectiveness and improve brand reputation.

Google Defers Demise of Third-Party Cookies on Chrome

Google has decided to delay the phasing out of third party cookies in Google Chrome, promising this will now take place in mid 2023.

The How and Why of Customer Satisfaction Surveys

Customer satisfaction surveys can be so valuable, if you ask the right questions, and design your surveys well. Here are our seven best practices for satisfaction surveys.

Instagram's Algorithm in 2021: Here's How it Works

Instagram has revealed details of its algorithm. Here's what we know about it and what you can learn to make your posts more successful.

Marketing & Data Privacy Are Changing Radically - Here's How to Handle That

New data privacy policies from Google and Apple could rock marketers' world. Acxiom and Treasure Data help you adjust and thrive.

The Website Relaunch Survival Guide: Building a Personalisation Strategy

We've been using our website relaunch series to give our audience a behind-the-scenes look at how we're using our own tools and technology to build a new and improved experience across Acquia.com...

4 Reasons Why You Need To Integrate Google Analytics And Marketo ASAP

With Marketo being such a robust marketing automation platform, and Google Analytics being the beast that it is, you might expect them to offer some type of out-of-the-box,..

Cognitive Marketing and Your B2B Customers

95% of decision-making takes place in the subconscious mind. How B2B companies can use cognitive marketing to take advantage of this.

Core Concepts of Predictive Marketing: Predict Likelihood To Buy

Propensity models, also called likelihood to buy or response models, are what most people think about with predictive analytics. These models help predict the likelihood of a certain type of customer..

Book Of The Month - Content Inc.

Written by Joe Pulizzi, the "Second Edition" of Content Inc goes into even more detail on how to develop genuinely brilliant content and so, so much more

How Marketers Can Prioritise Consumer Privacy

Consumer privacy is all important, but data can mean a better customer experience. How businesses can balance privacy and the use of customer data,

Singapore Institute of Technology Can Now Build Webpages in Less than 30 Minutes with Acquia Cloud Platform

To achieve higher efficiency, consistency and scalability in managing their web content, the Singapore Institute of Technology (SIT) turned to Acquia.

The A to Z of Martech Terminology

A comprehensive dictionary of martech terms and acronyms, helping you to understand DXPs, CDPS, data-driven marketing and much more.

The Upsides of Using Automation in Your Business

The potential positives of using marketing automation in your business, from avoiding errors to saving time and money.

Virtual Events vs In-Person Events: Pros and Cons

Will virtual events still play a part in our post-pandemic business lives or will in-person events return to take their place?

Internet of Things: A Beginner's Guide

What is The Internet of Things and how can marketers use it to deliver more relevant messaging to customers?

How to Host a Successful Webinar

If you want to know how to run a successful webinar, then look no further than our very own webinar with webinar expert Mark Bornstein!

Martech M&A Activity Grows by 214% Year on Year

M&A activity in the Martech sector grew by 214% year on year as the industry continues its recovery from the pandemic. 

The What, Why and How of Salestech Trends

Salestech is the combination of sales, and tech. Basically, it's the tools that are designed to help improve the productivity, speed, closing, coverage, and more, of sales teams. With 28% of Sales..

3 Reasons to Reconsider your Marketing Automation Platform

If you’re already one of the millions of businesses worldwide who have made the move to marketing automation, you’re already one step ahead of the ones that are lagging behind the modern..

Five Best Practice Tips for Successful Webinars

Webinars have never been more important than now in how we interact in a digital-first world. How can you make your webinar stand out?

5 Mindful Practices for Content Zen

Restore balance to your marketing. Learn five mindful practices to experience content zen.

Acxiom Makes Sense of Google's Delay

Yes, the tech titan has announced its Chrome browser will continue to allow third-party cookies until late 2023, but that doesn’t mean brands should get complacent. A first-party identity graph..

What CMOs Must Consider When Relaunching their Brand Websites

Acquia CMO, Lynne Capozzi, shares what capabilities marketing leaders need when relaunching their brand websites.

2021 CX Trends & Insights Research Report

2021 CX Trends & Insights Research Report


Delivering exceptional customer experience is the key to remaining competitive in 2021 and beyond. 

How Journey Orchestration Enables Real-Time Decision Making

Forester VP and Principal Analyst Joana de Quintanilha explains the importance of journey orchestration, and how it enables real time decision making.

Skills and Tech Are the Main Barriers to Great Customer Experience

While organisations agree that great customer experience provides a key competitive advantage, just 23% of marketers think they are exceeding customer's CX expectations. 

We're Bring CX-y Back: How and When to Measure Customer Experience

CX is basically all about identifying the ingredients to success. It's a little bit of customer trust, and pinch of user interface, a dash of user experience, a tablespoon of KPIs, with a data..

The Role of JOE in your Marketing Stack with Apoorv Durga, PhD

Apoorv Durga of The Real Story Group on how you can improve your customer journey with something called JOE, and how that can fit into your martech stack.

The Eight Types of Digital Marketing that You Should Know

The 8 main types of digital marketing that you should know about if you considering advertising your products or services online...

The Path to CX Individualization in the Age of AI

Optimizely is all about data-driven decisions. But, as Joey points out in his latest webinar for AntiConLX DialUp (Mini), 1/3rd of the companies employees are all there to work directly with..

How AI Could be Involved in Your DX Strategy and why...

There are four main ways that you should implement AI into your Digital Experience strategy. Here's which ones and why...

What, Why, How of Account-Based Marketing (ABM) / Account Based Experience (ABX)

ABM is a strategic marketing approach that places personalised focus on targeted, key accounts. Our guide explains the benefits, and how to get started.

B2B Marketing Trends & Evolution 2021

In this extensive eBook we cover the 2021 B2B marketing landscape, the growth of the experience economy, review the complex B2B buying process and give advice on adapting & advancing your B2B..

Three Key Benefits of Data Driven Email Marketing

How do you avoid wasting your email marketing? These e-miracles are the most effective marketing channel hands down; for every $1 spent, you can expect a ROI of $51. And with more than 290 billion..

Bynder x OnBrand: The Unstoppable Rise of Digital Experience and the Role of Creativity as a Digital Differentiator

Check out the highlights of Studio OnBrand '21 and learn how to leverage data, content, and creativity to get a head start in the digital experience race.

Marketing Budgets Fall 4.6% In 2021, Martech Share of Budget Increases

Marketing spend as a percentage of revenue fell to 6.4% in 2021, though martech has increased its share, with CMOs expect to spend more in this area during 2022. 

South Western Railway Chooses Acxiom and Tealium to Transform its CX

Both the pandemic and GDPR regulation have changed the way the travel industry understands and interacts with its customers. As the industry enters its recovery, South Western Railway chose Acxiom..

What a Hybrid Event Is and Is Not

So, what is a hybrid event anyway? Should you care or should you just stream your event to a digital audience. Discover the details in post.

What Did Marketers Learn From 2020?

In 2020, all companies were faced with seemingly insurmountable challenges. The pandemic forced them to do things that once seemed impossible. They had to change business structures overnight under..

What Does Apple's New IOS Privacy Update Mean for Marketers?

Apple's new iOS 14.5 update and app tracking transparency feature will change the way marketers can access and use customer data.  

Internet of Things: Three Brands who are the VIPs of IoT

IoT devices can gain a bunch of useful data, which can be used in a number of different ways. The convenience they provide, and the novelty they have, means IoT devices have been embraced by the..

3 Signs You've Hit the Limits of Your Existing Marketing Automation Platform

For anyone who’s gone from the pain of using spreadsheets to coordinate campaigns, manage budgets and report on results, marketing automation (when implemented and used effectively), rapidly..

What Is Customer Experience and Why Does It Matter?

We look at the growing importance of customer experience, how it can be measured, improved, and how technology can help.

Five Examples of Customer Re-engagement Emails (and Why They Work)

Businesses lose a fourth of their email list volume every year. So, to avoid churn, your list has to be managed correctly. Starting with chopping at those disengaged subscribers. 

The State of B2C Data-Driven Marketing Research Report

How Hybrid Events Can Increase Sponsorship Revenue

Hybrid events can help increase sponsorship enthusiasm and revenue. How? We dive into the details in this blog post.

Martech News: Weekly Round-up 21/07/21

UserLeap Raises $38M, MeetingPlay Raises $75M, Incorta Raises $120M, Leandata And Zoominfo Partner, Momentum Acquires Research Firm ITSMA, Attendify Acquires Hopin, Flipkart Valued At $37.6 Billion,..

Know Your Customers Better in 2021 with the Power of Receipt Data

Receipt processing technology is an alternative to traditional data collection and helps you learn more about your customers for personalization.

Migrating your Marketing Automation Platform (MAP) - BluprintX

How easy would it be for you to migrate to a new marketing automation platform (MAP)? Find out about it in this article.

The Essential Guide to Video for Business

Is your business unlocking the potential of video? Discover video for business tricks and tips engage, entertain and convert your audience.

How to Get Sales to Act on Hybrid Event Follow Up

How can marketers get sales to follow up on hybrid events? Discover the basics of hybrid follow up in this blog.

What Is Ethical AI and Is It Important?

There's a lot of mention of something called Ethical AI in digital marketing today, but what is it and how does it impact you?

What is Natural Language Generation, and is it the Future of Content?

Gartner estimates that by 2020, natural language generation and artificial intelligence will be a standard feature of 90 percent of modern BI platforms. So, this is where NLG comes in. 

B2B Marketing: Stats and Trends for 2021

From face-to-face disappearing, to the distinctions between B2B and B2C blurring, there's been some drastic changes. Luckily for you, we've got some nice B2B stats and numbers so you can get your..

CDPs, DMPs, CRMs. What's the Difference?

73% of companies report that a CDP will be critical to their customer experience effort. But what is a CDP, and how do they differ from DMPs, and CRMs?

Call Centres and Contact Centres: What's the Difference?

What are the main differences between Call Centres and Contact Centres, and when should your business use which one?

How to Launch a Webpage in 3 Days: No Code Required

How a product marketer used Acquia Site Studio's low code tools to launch a new webpage in only 3 days without writing a single line of code.

Martech News: Weekly Round-up 28/07/21

Amperity Raises $100M On A $1B+ Valuation, Zoominfo Drops $575M On Chorus.Ai, Zoom To Acquire Five9, Qualtrics Acquires Usermind, Pantheon Raises $100M, Amperity Raises $100m, Aleph Alpha Raises $27M..

What, Why, How of the Creator Economy

The creator economy refers to the monetisation of work made by independent creators. From vloggers, to streamers, to influencers, to YouTube dog chefs, the creator economy implies a shift in the..

4 Branding Tips That'll Make Your Hybrid Event Stand Out

So, how do you even brand a hybrid event? Accommodate both physical and digital attributes with our four hybrid event branding tips.

Be A Better Field Guide - 5 Strategies For Helping Others Navigate The Martech Jungle

A good field guide can help people not familiar with the complexities of the martech landscape better understand the positive business impacts a solid data and technology strategy can deliver. But it..

Four Examples of Eye-Catching Welcome Emails

Sending a welcome email will likely net you 320% more revenue than promotional emails. So how do you do it?

Four Tips to Improve Your Chatbots

With chatbots becoming more and more vital in the world of Customer Service and Experience, you need to make sure yours is up to scratch. Here's how to improve yours...

Seven B2B Marketing Trends you should know about

The best B2B marketing trends that you need to know about if you run, deal with, or work in a B2B marketing business...

Five Ways to Improve Your Customer Strategy

Your Customer Strategy is almost as important as your product these days, so here's 5 steps you can take that will help to improve yours!

The Fall of Internet Explorer: Where It Lost Out to Rivals

Internet Explorer used to be everyone's favourite browser, but why did it die? Why does no-one use Internet Explorer anymore?

Your Buyer is Telling You Their Story. But Are You Listening?

The new B2B buyer journey is anything but linear. Learn how to plan a buyer-centric and omnichannel marketing and sales funnel with precision demand marketing.

How the Low Code/ No Code Movement Helps Marketers

Forrester expects the no-code/low-code market to reach a staggering $21.2 Billion by 2022. In an era where digital transformation and innovation play a critical role in organisational growth,..

Top Tips for Migrating your Marketing Automation Platform

Transitioning from one technology platform to another will always come with some pain points and teething troubles, the key to success lies in planning ahead and being prepared to mitigate these as..

WebSesh: Unlocking Exceptional Customer Experience (CX) Through Your Loyalty Marketing Programme

How, oh how, do you unlock exceptional CX in such a disruptive digital age? If you couldn’t make the live sesh, don’t sweat it, we’re about to round it up in words.

3 Ways to Maximize Productivity for Marketers with Bynder and Wrike

Bynder partners with work management platform Wrike to help brands worldwide maximize productivity and accelerate business growth.

Core Concepts of Predictive Marketing: Using Look-alike Targeting

Look-alike targeting is a predictive analytics technique that can help you reach your ideal customer.

Flipping the Webinar Script: 5 Rules to Break in 2021 and Beyond

Not sure about how to deliver effective, engaging webinars? You gotta break some rules. Discover the 5 webinar rules to break in 2021 here.

Martech News: Weekly Round-up 04/08/21

Contentful raises €148.3M at a valuation of €2.5B, Odoo Raises €180M, Dixa raises $105M, Qualtrics Acquires Clarabridge for $1.125 Billion, Uniphore To Acquire Jacada, Adobe Partners With..

Should Marketers Invest in Personalised Video Content?

80% of Twitter users say they prefer video content. Hubspot reported that over 50% of consumers want to see more video content from brands they follow. So the audience is there. Now, it's up to you..

What, Why, How of How of Growth Hacking

Our guide to growth hacking, looking into growth techniques with examples and best practices.

What Is Foot in the Door Theory and How Should You Use It?

What is foot in the door theory in marketing and sales and how can you implement it in your marketing strategy?

Linkedin's Algorithm in 2021: Here's How it Works

LinkedIn's algorithm, like many others, is a well-kept secret. But, thanks to research, observation, and trial and error, a few key tip and tricks have emerged.

How and Why to build Customer Trust

The best ways you and your business can build customer trust, and why this should be a priority. Customer trust is absolutely imperative to have loyalty

The What, Why and How of Marketing Automation

Marketing Automation is all about using software to automate all the boring, daily marketing stuff you've gotten sick of doing. 

How Brands Can Utilise User Generated Content

User-generated content has become a very important part of a modern marketing strategy. In an era where trust is king, consumers are turning to friends and family (or at least influencers..

How UCAS Resolved Web Stability Issues Around Admissions Time Using Acquia

Gaining a university or higher education place is one of the most exuberant moments in life. To make it all happen in the UK, UCAS processes over 3 million applications from some 765,000 prospective..

AI won't take your Marketing Job. Don't worry...

Lots of people are worried that they may lose their jobs in the future as the use of AI becomes more and more mainstream - but it isn't like that!

The Best of Hybrid, In-person and Virtual Experiences

I pitched this article to my manager and one of the words I used in my provisional title resulted in me hearing him swear for the first time. On reflection, I am ashamed of the word I used. It’s..

Five Examples of Apology Emails (and Why They Work)

if you're facing these issues: expired promotional codes, privacy breaches, or emailing the wrong list segment, then it might be time for an apology email.

Down to the Crunch: Third-Party Cookie Alternatives for When the Cookie Crumbles

Google's announcement that it will phase out third-party cookies on Chrome by 2022 shook stuff up.

How Marketers Can Make the Most of Small Hybrid Events

Big, small or in between — you need to ensure your hybrid events drive real, measurable results. Understand the essentials in this post.

Martech News: Weekly Round-up 11/08/21

Bluecore Raises $125 Million, Fullstory Adds $103 Million, Retain.ai Raises $23 Million, Hootsuite Buys AI-Based Chat System Heyday, Aurea Buys XANT,  Auddy Limited Has Acquired Radio Wolfgang,..

What, Why, How of 'Interactive Voice Experience'

More than 55% of US adults own smart speakers, or home products. 45 million use them every day, and 70 million at least monthly. How can marketers use this boom? But first, let's find out:

How to make the Perfect Thumbnail for Video Selling

When dipping your toes into the waters of video marketing, you want to make sure you have the perfect thumbnail. Here's how to achieve that!

What Is Zero Party Data and How Can You Use It?

Zero party data is when a customer willingly and proactively shares information with a company. This might include product preferences, personal details and context, or how they want to be identified..

Why Omnichannel Marketing Is Key to Customer Engagement

How do you crawl, walk, and run to omnichannel marketing? This question was at the core of LXAs recent Web Sesh, Driving Customer Engagement in a Distracted World

The Growth of the Experience Economy

Basically, the experience economy is, as Harvard Business Review suggests, when a "company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that..

Three Ways to Map Marketing Automation to your Business Scenarios

One of the most common mistakes with Marketing Automation implementations is to put technology decisions at the forefront of driving change, without understanding what the outcomes need to be.

Five Emails to Get People Turning Up to Your Events

78% of event creators say email marketing is their most effective marketing tactic. And for those who track it, 45% of event ticket sales can be attributed to email. So, how do you do it well? Let's..

What, Why, How of Digital Out of Home Advertising

This year, digital out-of-home advertising is forecasted to capture 40% of OOH ad spending, making out of home (OOH) the only traditional advertising category that's still growing strong. 

WTF Is the Metaverse, and What Does It Mean for Marketers?

Basically, the idea behind the metaverse is to create a space similar to the internet, but more tangible, in so the fact that users can interact with the world via digital avatars. Plus, unlike the..

How to Impove Your Visual Marketing

How do you boost your visual marketing return on investment (ROI) on your website? You need to make sure you use images and use them well!

How To Use Video in Your Email Marketing

Email marketing leads to way more action being taken by readers. Research has shown that video-based email marketing can significantly increase conversions - that means click-through rates increasing..

Customer Experience: Stats and Trends for 2021

The best way to understand and exploit Customer Experience is to know the relevant stats and trends, so you can improve your own!

Martech News: Weekly Round-up 18/08/21

Verint acquires Conversocial, Adverity secures $120M, Seismic acquires Lessonly, Foleon announces $10 million Series C funding, Salesforce announce plans to integrate Slack, T-Mobile confirm data..

Zero, First, Second, and Third Party Data: What's the Difference?

Where should you focus your data-related intentions? What data, when collected, has a good balance of quality, reach, and customer trust? 

What Does the Email Newsletter of 2021 Look Like?

Your business's email newsletter have help, or hinder,  the delivery of company information. It's a way for you to communicate with your audience in a way which is informative and entertaining,..

Every C-Level Job and What They Do

There are a silly amount of C-level executive jobs in the world of business (CEO, CMO, COO, etc) that it's hard to know who does what. Here's your definitive list!

What is MarTech?

What exactly is martech and why is it so important? Marketing technology, or “martech” as it is so often referred, is one of those buzzwords that you hear popping up outside of the digital sphere..

How to Use Video in Your Event Marketing: Before, During and After

Video is 600% more effective than print and direct mail combined, and 1200% times more likely to be shared than links and text combined, according to Forrester. But it's a trick surprisingly..

4 Steps to Implementing a Reactivation Campaign

When a customer leaves you, not all is lost. Our data shows that it is on average 10 times cheaper to reactivate a lapsed customer than it is to acquire a new one. Reactivation programs for lapsed..

DAM in the DX [1/4]: Crafting amazing digital experiences with DAM

Want to craft amazing digital experiences for both your customers and internal workforce? All of that starts with understanding the tools you use, and how it plays into your overall content marketing..

How to Design an AI Marketing Strategy

AI is very much at the forefront of marketing's future, so it stands to reason that you should get your foot in the door before it's too late and you're just playing some sort of catch-up game.

How to Drive Successful Virtual Training Webinars

How can you drive a successful virtual training webinar? Discover the essentials of setting up and running one in this blog post.

Ten of the Worst Marketing Mistakes Ever to Grace Our Planet

We present ten of the worst marketing mistakes, with examples from Gap, Pepsi, Apple and more.

How to Personalise Your Marketing Without Being Creepy

It's quite the conundrum. Customers want personalised content, but they don't want me to go through their bins to find out what brand of deodorant they're using?! The contradictions are endless. 

Top Tips for Tidying Data: Your MAP Migration Checklist

It’s not an easy decision to move Marketing Automation platforms, so when migrating to a new system it’s important to get it as right as possible from the start.

What is a Headless CMS? Explain it Simply Please!

What is a headless CMS? We explain the concept, how if differs from a normal CMS, and the use cases for headless.

Brands Failing to Meet Customer Experience Expectations: Report

Just 10% of customers feel that brands are providing what they see as a 'good experience', though 82% of marketers feel they are meeting consumer expectations. 

Martech News: Weekly Round-up 25/08/21

Adobe Acquires Frame.io, Facebook Announces Horizon Workrooms VR, Talkdesk Valued at $10B After $230M Funding Round, Monterro Acquires Umbraco, MOLOCO Closes $150 Million Series C Financing, InfoSum..

Marketing Book Club: Post Corona by Scott Galloway

In our latest Marketing & Tech Book Club episode, Scott Galloway outlines both the crisis and opportunity brought to light by the pandemic in his latest release 'Post Corona' and discusses how the..

What, Why, How of Data Privacy for Marketers

A guide for managing data privacy while creating effective marketing, with details of related legislation, and how technology can help you to manage customer data.

Who is Grace Beverley?

Who is Grace Beverley, otherwise known as GraceFitUK? The social media influencer and founder of the direct-to-consumer fitness brands TALA and Shreddy is making headlines!

Why Content Agility Matters for B2B Marketers

B2B marketing is always changing. Technologies, market conditions, trends, the demands of consumers, Susan from Account's hair style. So, to keep up with this, you've got to remain agile and flexible.

WTF Is Unstructured Data, and Is It the Future of Data Management?

According to the latest figures, the volume of unstructured data is set to grow from 33 zettabytes in 2019 to 175 zettabytes, or 175 Billion terabytes, by 2025. That's an unfathomable amount

What, Why, How of Digital Selling

Digital selling is basically changing the way sales and prospecting is done. The tools and platforms now available to most sales people mean that, although traditional methods are still effective,..

Five Eye-Catching Examples of Cookie Banners

While the intent of most cookie banners are the same, i.e. to get a user's consent to keep collecting and analysing their data and behaviour on the site, the execution can differ wildly. 

DAM in the DX [2/4]: Building a business case for DAM integrations

Want to build a business case for an integrations strategy at your organization? This post will help you get started, while also helping you to better understand the wider value that can be achieved..

Martech Stats and Trends for 2021

Some of the key stats and trends around Martech, including market size, the vendor landscape, M&A activity, and marketing budgets.

CDPs, DMPs and CRMs: Do I Need One (Or All Three)?

CDP vs DMP vs CRM – what is the difference between them, what do they do and do I need one (or all three), with Neill Brookman from TreasureData

Martech News: Weekly Round-up 01/09/21

Infobip Collaborates With Adobe ,Rollworks Partners With Bombora And Kickfire, Memberful Partners With Spotify, Zendesk Acquires Cleverly.Ai, Cribl Raises $200 Million Series C, Emakina MENA Partners..

Social Video Marketing: Stats and Trends for 2021

What is the best social media platform to use for your video marketing? Here are a few stats to help you decide.

Book Of The Month - The Practice

Seth Godin's bestseller The Practice is LXA's Book of the Month, as it teachers reader how to overcome creative boundaries...

What Is Digital Transformation, and Where Does Martech Fit In?

I'll look at what digital transformation is, why it's necessary, and the part played by martech in an effective transformation strategy.

Who is Darrell Alfonso?

Darrell Alfonso. He's one of the faces of marketing technology and he's a name you probably already know if you're on a website called MarTech Alliance. But how? What has Darrell done to get to where..

How to Pick a Brand-Relevant Influencer (and Three Top Tier Examples!)

Mediakix have suggested that the influencer marketing industry global ad spend was projected to reach $5-$10 billion market in 2020. But 30% of professionals claimed that influencer identification..

Account-Based Marketing: Stats and Trends for 2021

87% of account-based marketers say that ABM initiatives outperform other marketing investments. So, like a fine wine, or piece of cheese, or Jeff Goldblum, ABM has gotten better year after year after..

How to Use AI to Write Eye-Catching Email Subject Lines

Subject lines are up there for the most important parts of a successful email marketing campaign. Basically, if recipients choose to open your emails, you'll be able to start them down the pipeline...

The Marketers Roadmap To Success In The Cookieless Future: 3 Things You Should Know

In a cookieless climate where customer consent is front and centre, how can marketers optimise their first-party data strategy?

Top 5 uses for Digital Brand Templates

From quicker content localization to digital ad production, check out five use cases for Bynder's Digital Brand Templates, featuring common customer use cases.

What is a Martech Stack?

What is a headless a Martech Stack? How do I make one and do I even need one? This article will tell you everything you need to know!

Five Quick Ways to Avoid the Dreaded Spam Filter

According to estimates, there are over 180 BILLION spam emails sent a day. That's billion with a B. Plus, nearly 85% of all emails are spam.

How to Prepare for MAP Migration: Your Six Step Action Plan

This  blog offers you an action plan to guide you through the six steps you need to take with MAP migration. 

What, Why, How of Marketing Operations (MOPs)

Not that long ago, the Marketing Operations role didn't exist. Now, 60% of large tech companies have hired staff into a formal Marketing Operations role. So, what is is?

NFTs and Their Role in The Creator Economy

With NFTs bringing in $2.4B in the second quarter of 2021 alone, which is not even accounting for off-chain sales, it's not looking like a passing fad. What might this mean for creators, and the..

Press Release: LXA acquires FSMarTech

9 September 2021. London: MarTech Alliance, the UK-based events, courses and resources business, has acquired FSMarTech, a dedicated community website for those using marketing technology within the..

Why Social Listening Can Be a Valuable B2B Marketing Tactic

Social listening can be a very useful B2B tactic. In this article, we look at how B2B companies can use social listening, and some tools to check out.

How Are B2B and B2C Content Marketing Different?

How does B2B content marketing differ from B2C? What are the key challenges? Where can B2B learn from B2C?

Martech News: Weekly Round-up 09/09/21

Martech Alliance Acquires FS Martech. BrandMaker Acquires Hive9. Sitecore Buys Search Platform Reflektion. 6sense Buys Fortella. Lift AI Teams Up With Drift. Leapwork Raises $62 Million. Bizzabo..

Top of the OPs: What is MarketingOps, SalesOps, RevOps, DevOps, ProductOps and Xops?

What's what OP, and what OP does what? Find out here!

How, Why, and When to Use Snapchat for Business

Snapchat has over 249 million users, all around the world. The format was, and remains, so popular that bigger, established platforms like Facebook and Instagram have adopted similar features...

WebSesh: The A to Z of Replatforming your Marketing Automation

In our latest webinar, we spoke to two Toms and a Floris on the latest in all things Marketing Automation, specifically on how you can run through the A-Z of marketing automation platform migrations...

Three Ways Blockchain Is Changing Digital Marketing

Blockchain is a big deal, and a bigger market. In fact, it's projected to hit over $23.3 Billion by 2023, and $176 Billion by 2025. And on the other side, digital advertising is predicted to grow to..

How to Evaluate if You Need a CDP

Do you know your customers, or are you missing out on potential revenue? Evaluate if you need a customer data platform (CDP) with these questions.

How to Write a Webinar Agenda

A webinar agenda is more than just an outline. Learn how to write an agenda that'll plot a course for webinar success with this blog post.

Parting the Sea of Sameness in B2B Marketing Requires Creative Bravery

Bynder’s Creative Director, Ljubica Jovanova, discusses how to part the sea of digital sameness and shares five tips to boost creative efficiency in B2B marketing.

Personalisation: Stats and Trends for 2021

Key stats and trends on the use of personalisation in marketing, including customer expectations, ROI and much more.

Panel-Based Versus People-Based Marketing: Finding The Right Strategy For A Successful Customer Experience

A question at many companies concerns the expectations for results delivered by two marketing strategies and how much focus to place on each of them once the pandemic has ended.

Three Tips for Top Tier Content Marketing for Start-ups

Compared to traditional marketing, content marketing can cost up to 62% less. But The Content Marketing Institute reports that over 63% of businesses don't have a formal or documented content..

Gartner Releases 2021 Hype Cycle for Digital Marketing

Gartner have released their Hype Cycle for Digital Marketing, 2021 edition and here we will break down the key takeaways

Canva Raises $200m Based on $40bn Valuation

Thanks to a new funding round led by T. Rowe Price, online design platform Canva is now valued at $40bn. The company raised $200m in the round, as the company continues its rapid growth. 

Sendoso Bags $100 Million Funding in Series C Investment Rounds

Corporate gifting platform Sendoso has managed to raise $100 million in it's series C rounds as SoftBank, via its Vision Fund 2, became new investors!

Why Is Accounting Giant Intuit Buying Mailchimp?

This week, Intuit announced the acquisition of email marketing platform Mailchimp for £12bn. What's it all about? 

Help! Should I Buy or Build my Customer Data Platform?

73% of companies report that a CDP is critical to their customer experience effort. Plus, 47% of respondents reported that they will increase their CDP budget by more than 25% in the next five years...

Martech News: Weekly Round-up 16/09/21

Acquia Has Announced Its Acquisition Of Widen. Sendoso Secures $100 M. Microsoft Buys Takelessons. Mparticle Connects With Yahoo. Inmoment Acquires Lexalytics. Packable Announces Merger With..

What Is a 360 Degree Customer View?

It's a phrase which is often used in the industry, and was previously a kind of Holy Grail for marketers, but what do we mean when we talk about a 360 view of the customer? 

Retro Tech: Is SMS messaging making a comeback?

But SMS marketing is making a comeback. Its usage actually increased by 197% between 2015 and 2017 alone. This is particularly true in the B2B space, where clients would rather text with a business..

How to Use Technology to Improve Customer Service

Even if you think your customer service is perfect, there's always plenty of room to improve it. Here's how to do that!

Customer Data Platforms vs. Master Data Management: What's the Difference?

What's a CDP? What's a MSM? And more importantly, how do CDPs and MDMs differ?

The rising of no-code or low-code as MarTech Solutions for Digital Marketers

To enable as many users as possible to use the manufacturer's programs, more and more no-code and low-code platforms are being developed. Today, they are one of the biggest martech trends of all.

Getting The Most out of the New ON24 Engagement Hub

Keep your content journeys going with streamlined experiences. See how the new ON24 Engagement Hub makes it possible with embeddable webinars.

How the Acquia Demand Generation Team Uses a CDP to Do More, Better and Faster

How our demand generation marketing team uses a customer data platform (CDP) to connect with customers at scale.

3 Colour Rule's Flavilla Fongang: The Brand Experience Futurist Shaping the Martech Industry

Flavilla is a recognised leader in marketing, and for good reason. and now, she's coming to speak at this year's AntiConLX Global. So, we've sat down to talk with her, about all things tech,..

Retro Tech: Are QR codes making a comeback?

Flavilla is a recognised leader in marketing, and for good reason. and now, she's coming to speak at this year's AntiConLX Global. So, we've sat down to talk with her, about all things tech,..

Tips & Tricks for Large File Sharing

Discover the easy ways to share large files both internally within your workplace and externally. Whether it is cloud-based storage or a dedicated DAM platform, there are a number of ways to safely..

Website Experience Trends That Are Shaping Online Retail

Website Experience Trends That Are Shaping Online Retail

Uncover the latest website experience trends and some key areas for improvement.

How Can MarTech Impact Business Growth?

While MarTech can be the catalyst behind digital transformation, it is often still evaluated and implemented on the merit of its ability to grow Marketing engagement KPIs.

Web Sesh: The Power of Unified Data: Personalising a Seamless Customer Experience

Customer data is at the center of delivering a personalised, seamless customer experience. However, often customer data is locked within various silos and business units. Join us as we explore how a..

What is People-based Marketing?

People-based marketing is taking a pretty personal approach. When using it, brands can customise messaging, customer experience, and deliver campaigns at just the right time. Every customer is an..

Martech News: Weekly Round-up 23/09/21

Matillion Raises $150 Million Series E. TransUnion Buys Neustar for $3.1 Billion. Persona Closes $150 Million Round. Dialpad Acquires Kare Knowledgeware. Incubeta Acquires Maze-One. Zeta and Adara..

Q&A: Chris Wickson from Integrate

Meet Chris Wickson. General Manager for EMEA and Event Solutions at Integrate, he's a pretty big deal. He joined Integrate following the acquisition of Akkroo, where he was CEO and Co-Founder.

15 of the Best Content Marketing Tools on the Market

We take a look at some of the best content marketing tools, from content creation to measurement

What Does AI Mean for Data Management in Marketing?

With NFTs bringing in $2.4B in the second quarter of 2021 alone, which is not even accounting for off-chain sales, it's not looking like a passing fad. What might this mean for creators, and the..

How Hybrid Events Have Evolved and Where They Go From Here

What's in store for the future of hybrid events? Our very own Cheri Keith take a look at where hybrid events came from and where they're going.

Is Deep Learning the Future of Marketing?

deep learning is a means of predication and analysis on a vast scale. Through this, companies are using advanced AI to deliver hyper-personalised experiences to their customers

The Top Reasons Why MarTech Isn't Impacting Business Performance: Part 1 Systems Integration, Resource, and Budgets

When seeking to answer the question ‘How can MarTech impact business growth?’, we’ve drawn on our own experiences and the results from an industry survey* to discuss whether it is possible.

UNKNOWN + KNOWN: Analytics As A Step In The Path Toward Personalisation

What role does analytics play in marketing? What can analytics add to a holistic marketing strategy combining panel-based and people-based marketing?

What is Good Content Marketing?

Most people spend nearly seven hours every day online. As a brand, this gives you an opportunity to be a part of whatever people are watching, reading, or listening to in the form of content.

What Is Content Personalisation and Why Does It Matter?

Static content is a thing of the past. New personalisation tech makes websites dynamic, and constantly moving, based on the visitor. Content will change to provide an experience tailored to the user...

The State of B2C Data-Driven Marketing Research Report - German Edition

How to Personalise your B2B Email Marketing Campaigns

Email marketing tends to thrive through using a couple of elements: directness, engagement and relevance. But although these apply to B2B, you'll need some extra considerations.

Webinar: B2B Personalisation Perfection with Seth Godin and ON24

Seth Godin, Tyler Lessard, Emily Smith, and Andrew Hall join Carlos Doughty for a webinar on Personalisation Perfection, thanks to the good people at ON24!

The Potentials of AI in Marketing: Interview with Director of Marketing - Patrick Schammer

Artificial intelligence (AI) can be used effectively in marketing with simple methods. For companies, AI offers great potential for optimization, especially in marketing.

4 Truths and No Lies about Digital Media Measurement

Measuring results comparing test and control groups provides the clear proof of media campaigns’ impact on the bottom line.

Martech News: Weekly Round-up 30/09/21

Mirakl Bags €473.39M. Optimove Obtains $75M. Smartosc And Antsomi Partner. Accenture Buys BIIT Consulting And Experity. Sendinblue Acquires Three E-Commerce Marketing Companies For €40M. Semrush..

Q&A: Doug Kessler

Meet Bond, Tim Bond. He might not have a license to kill, but he does have a license to deliver tactical insight projects across a range of sectors. Which I think is just as good. 

Can AI Level up Your DAM?

AI and Machine Learning might sound like a Electro-funk duo, but in fact it represents a new, competitive advantage for marketers. In fact 43% of organisations currently use or plan to build/buy AI..

Webinar: how DAM can power engaging digital experience that build strong brands

Over here at The MarTech Alliance, we were lucky enough to be joined by the lovely Bynder, who hosted a webinar on The new content & creative engine for a digital first world - how DAM can power..

Four of the Best Growth Hacking Case Studies

Growth hacking is, basically, a term used for any strategy focused on growth, especially in regards to early-stage start-ups. This is usually who needs to see a large amount of growth, in a small..

Q&A: Tim Bond

Meet Bond, Tim Bond. He might not have a license to kill, but he does have a license to deliver tactical insight projects across a range of sectors.

Retro Tech: Are Silent Videos Making A Comeback?

Between 83%-92% of that content is watched without the viewer turning the audio on. Plus, video posts have 135% higher organic reach than regular photo posts, so you need to make the absolute most..

The Top Reasons Why Martech Isn't Impacting Business Performance: Part 2 - Measurement and Marketing Attribution

Reflecting that the top uses of MarTech currently are campaign management/reporting and basic e-marketing, it’s not surprising that measurement focuses almost exclusively on marketing impact.

Martech M&A Activity Continues to Grow in Q3 2021

A look at M&A activity in Q3 2021, using Luma data. Martech activity grew by 114% year on year.

5 Top Examples of B2B Cold Emails

Between 83%-92% of that content is watched without the viewer turning the audio on. Plus, video posts have 135% higher organic reach than regular photo posts, so you need to make the absolute most..

Email Marketing Strategy Requires a Rethink: Gartner

Email has long had an excellent reputation for delivering in terms of ROI, but in a new report, just 47% of marketers rate it as an effective channel. 

This is one of the findings from Gartner’s..

Meet ON24: Michael Mercer

Meet Michael Mercer, one of ON24's Account Executives based out of London! Having just joined ON24 last year, Michael has played an instrumental role in the success of the EMEA Commercial team...

Supercharge Your Marketing Strategy: Top Tips to Acquire Customers

One of the most important journeys for digital brands is how new prospects and customers are introduced to your products or services. Read all about how to start supercharging your acquisition..

7 Key Insights From Email Competitive Intelligence to Help You Master the Inbox

Email is a key communication channel for businesses to engage with customers. And those emails often contain a lot of information about the products and services being provided - so how can you use..

Martech News: Weekly Round-up 07/10/21

Read all the latest stories in this week's martech news!

Q&A: Moni Oloyede

Meet Moni Oloyede. Director of Marketing Infrastructure at Fidelis Cybersecurity, she's got quite the skillset.

The Secrets Of Coca-Cola's Branding And Marketing Strategies: What Marketers Can Learn From One Of The World’s Most Iconic Multi-Brand Portfolio Powerhouses

33 billion dollars. That's the annual revenue of the Coca-Cola Company from 2020.

What is De-Fi, and How Can it Benefit Marketers?

As of January 2021, approximately $20.5 billion was invested in De-Fi. So, what is this term you've heard your 15-year-old nephew chatting about with his friends on Discord? Also what's a TikTok? Who..

The 3 R's of Data Conflation

Data is not only the language of computing and of business, increasingly it's the language of life, every day.

5 ways technology can solve hybrid and remote work challenges

To keep employees engaged, businesses need to adapt to a digital workplace and embrace technology. Here are 5 ways to use technology for remote work.

The working world doesn’t look like it used..

Five Key Trends in Events Tech

Things are beginning to return to normal in regard to life post-Covid. Nonetheless, many of the changes in life that the pandemic introduced through necessity are here to stay.

More and more..

How the Facebook Algorithm Works (and Doesn't Work) For Marketers in 2021

Woof, it's been quite the week for Facebook. A little bit of neglecting younger users here, a little bit of worldwide outage there. I'm sure Zuckerberg's too busy in his cryo-pod or watching Squid..


Four Emerging Technologies From the Gartner Radar for 2021

Gartner recently released the Emerging Technologies and Trends Impact Radar for 2021, which looked at 23 new technologies that are predicted to take over marketing technology over the next ten or so..

Identifying Marketers' Biggest Challenges and Tackling Them Head On

By any metric, the last 18 months will be a turning point in history and the fodder of historians, social commentators and children's textbooks for decades to come.

Q&A: Wyatt Bales

Meet Wyatt! With over a decade of martech experience under his belt, he's got industry knowledge in bales. 

In fact, he started Uber's B2B CRM practise, growing the brand into the global monolith it..

Acxiom Partners with Adobe to Deliver Personalised Content-Based Customer Experiences

London Customer intelligence company Acxiom, whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom Real Identity will be seamlessly..

How Social Media Can Boost Account Based Marketing

Now, we don't mean you should send the CEO of your biggest account a viral video of a baby giraffe walking around. Actually, that might just work- baby giraffes are very, very cute. The CEO has..


HubSpot Reveals New Improvements to its CRM

Little bit of CRM news for you today. Hold onto your hats. 

Coinciding with the Virtual Inbound conference, Hubspot has announced a major upgrade of its CRM, turning its focus to three C's;..

AntiConLX DialUp: Creating Predictable and Scalable Revenue

Catch the session from Aaron Ross, CEO and founder of Predictable Revenue - available now on demand

Social listening - Marketing to the New Mainstream: An agile approach to trend & audience intelligence

An agile approach to trend and audience intelligence. Combining conversational and behavioural data to help understand audiences. 


Predicting the Un-predictable: Strategies to Engage & Win with AI

A better understanding of AI technology and how they can be used.


Martech News: Weekly Round-up 14/10/21

Read all the latest stories in this week's martech news!

Pandemic-Focused Email Benchmark Assessment

It's been a while since we've provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months.

What is BIMI and Will it Be Revolutionary for Email Marketing?

BIMI sounds like the plucky little robot from a Sci-fi film. He's travelled all the way from his factory to save the Earth's last copy of Permission Marketing by Seth Godin. What a hero.