Resources Hub

Acxiom Partners with Adobe to Deliver Personalised Content-Based Customer Experiences

London Customer intelligence company Acxiom, whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom Real Identity will be seamlessly..

Story

Acxiom Partners with Treasure Data to Future-Proof Cookieless Prospect Marketing

This new integration between Acxiom & Treasure Data enables brands to bridge the gap between paid and owned media for a full-funnel view in a future cookie-less world.
Story

Acxiom Real Identity Integrates with Sitecore To Help Brands Create Known Identities, Deliver Real-Time Decisioning And Web Personalisation.

Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom Real Identity is now integrated with..
Story

Adobe Expands Customer Data Platform to Include B2B Sales

Adobe have just announced its intention to create a CDP for B2B customers, a key market area where this kind of data consolidation had been lacking, until now.
Story

Agencies Doubling Down On Martech as Demand Grows

The growth of marketing technology (the global market is worth $344.8bn), presents challenges and opportunities for agencies, and we're seeing more of them move into this space, or increasing current..

Story

Agile marketing in times of crisis

How to use agile principals and practices to work more effectively in crazy times of change.

Video

Agile Marketing: Are You a Lover or a Hater?

The Agile craze has been sweeping the marketing nation for a few years now. While some love, some also love to hate.
Story

AI and ML in B2B: Stats and Trends for 2022

AI and ML are technologies that will make marketing, both B2B and B2C, more efficient, more personalised, more streamlined. But what we're noticing is that marketer's skills aren't keeping up.

Story

AI winners and losers, HubSpot's acquisition of the Hustle, creator economy and the new media landscape

Watch on-demand: AI winners and losers, HubSpot's acquisition of the Hustle, creator economy and the new media landscape

Video

AI winners and losers, HubSpot's acquisition of the Hustle, creator economy and the new media landscape

Watch on-demand: AI winners and losers, AI research vs the human, and AI of the possible
Video

AI With Soul: What is Human-Centred AI?

Human-centred AI is focused on creating an ethically designed algorithm, which has learnt from human input and collaboration. What does it mean for the future of customer experience?
Story

AI won't take your Marketing Job. Don't worry...

Lots of people are worried that they may lose their jobs in the future as the use of AI becomes more and more mainstream - but it isn't like that!
Story