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Resources Hub

The History of Hubspot

After meeting at MIT in 2004, Brain Halligan and Dharmesh Shah realised people were completely changing how they shopped. No longer did the whole pop-up, invasive, attention-grabbing techniques work...

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The History of LXA (Formally Known as MarTech Alliance) Sarah O'Neill | 7 April, 2022

How it started....how it's going...

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The History of Marketo

Marketo is one of the most connected and open marketing platforms available to marketers, and supports both large enterprises and small businesses, across a bunch of different industries.
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The History of Salesforce

Based in the Salesforce Tower in San Fran, Salesforce reached the high heights of $21.25 billion of revenue in 2021 alone. What's the story behind Saleforce?
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The History of Thunderhead

A big hitter in the software game, Thunderhead have become a recognised leader in the customer engagement and customer journey orchestration market since their founding in 2001. We explore the last..
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The Holy Grail for Digital Experience: A Self-Guided Customer Journey

Marketers are obsessed with the customer journey, and for good reason. The best way to deliver a next-best action requires not only understanding how an individual has interacted with your brand, but..
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The How and Why of Customer Satisfaction Surveys

Customer satisfaction surveys can be so valuable, if you ask the right questions, and design your surveys well. Here are our seven best practices for satisfaction surveys.
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The Ingredients to Successfully Driving Omnichannel Personalisation

Learn how to drive omnichannel personalisation at scale on your site with the help of Apoorv Durga, who will be talking at our MarTech Fest DialUp!
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The ingredients to successfully driving omnichannel personalisation at scale

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The Instagram and Facebook Algorithm Updates for 2023

Social media platforms, and the demands of their users, are continuously evolving, updating, and shifting. So, marketers need to be constantly aware of the changes in order to remain on the feeds,..

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The Latest Trends in Digital Marketing, According to the Gartner Hype Cycle 2020

The latest Digital Marketing trends as predicted in Gartner's Hype Cycle, 2020.
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The Lead Funnel is Broken. Try Cross-Channel Activation Instead

More leads often just means more work for you, because if the funnel is stuffed full of contacts gathered just to meet goals, you’ll more likely create a blockage than create new business.
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