Resources Hub

Six of the Biggest Developments in the Metaverse Space

Recently companies have been taking huge steps, both overt and covert, into creating metaverse infrastructure. And with the martech landscape ramping up, and changing rapidly, it's not impossible..

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Six Sales Books You Need to Read Right Now

We went and asked a few of our residential sales experts to recommend their favourite sales books
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Skills and Tech Are the Main Barriers to Great Customer Experience

While organisations agree that great customer experience provides a key competitive advantage, just 23% of marketers think they are exceeding customer's CX expectations. 
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Smart Growth for Small & Medium Businesses With ABM

Being a marketer in 2021 ain't easy as they say. As we observe our own marketing team, navigating the ongoing pandemic while shifting from in-person events to virtual wine tastings has been nothing..

News

Social listening - How to Better Understand Your Customers And Their Sources of Influence

How to better understand your customers and then sources of influence. 

Video

Social listening - Marketing to the New Mainstream: An agile approach to trend & audience intelligence

An agile approach to trend and audience intelligence. Combining conversational and behavioural data to help understand audiences. 

Video

Social Media Management Buyer Guide

Social media has come a long way since its first incarnation as forums and message boards.  
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Social Video Marketing: Stats and Trends for 2021

What is the best social media platform to use for your video marketing? Here are a few stats to help you decide.
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SOPs (Sales Operations Professionals): The Role Explained

SOPs (Sales Operations Professionals): The Role Explained
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South Western Railway Chooses Acxiom and Tealium to Transform its CX

Both the pandemic and GDPR regulation have changed the way the travel industry understands and interacts with its customers. As the industry enters its recovery, South Western Railway chose Acxiom..
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SparkPost Product Updates to Accommodate Apple’s Mail Privacy Protection

As you have likely heard (and may be stressing about), Apple really rocked the email world when they announced in June that they were planning to anonymize open activity for their email users.

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State of Sales Enablement & Operations

Sales enablement continues to evolve as a function and ecosystem within organisations of all sizes, as businesses align their sales content, training and operational activities to business..
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