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Resources Hub

Metaverse and Marketing: Stats and Trends for 2023

There are predictions out there that Metaverse could reach the $800B mark by 2024, as it is already sitting at around $47B thanks to a surge of interest in 2020 when the pandemic peaked.
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Metaverse Marketing Unpacked, with Seth Godin, Steven Bartlett, Joe Pulizzi & Robert Rose

There are predictions out there that the Metaverse could reach the $800B mark by 2024.
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Microsoft Acquires Activision in $68.7bn Metaverse Move

Microsoft has announced the acquisition of Activision Blizzard, the publisher between Call of Duty, World of Warcraft and Candy Crush. The deal is worth $68.7bn, and now becomes the company's..
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Microsoft in talks to buy TikTok

Microsoft in talks of a TikTok take over following the continued scrutiny of the Chinese video app from the Trump administration.
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Migrating your Marketing Automation Platform (MAP) - BluprintX

How easy would it be for you to migrate to a new marketing automation platform (MAP)? Find out about it in this article.
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Mind the Gap What's the Real Problem with Sales and Marketing?

There's a common cause of contempt when it comes to business performance. Marketing departments blame sales for failing to convert leads while sales teams are just as quick to blame the quality of..

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Mm Whatcha Say? The Power of Social Listening

So, What is Social listening? It's all about analysing the conversations and trends happening not just with your brand, but other brands, and your industry as a whole. You can then turn this info..
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MOPs Perspective: What’s the Ideal MarTech Stack?

Content syndication efforts are often riddled with poor data quality and high costs. Learn how to make content syndication work for your business. Read More.
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MOPs vs Marketing Technologists - What's the Difference?

61% of CMOs agree that marketing technology is at the heart of marketing strategy, and is critical to meeting customer expectations. So, who's responsible for all this potential success? We look into..
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Moving From Basic to Advanced Marketing Analytics

Explore the four phases of the maturity curve that companies ascend as they build out their marketing analytics capabilities with 'Moving from Basic to Advanced Marketing Analytics' the interactive..

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Moving past the AI hype to the practical application of AI in marketing

Watch on-demand: Explore the power of AI driven marketing by moving past the AI hype and focusing on the practical application of AI. By harnessing the latest trends, technologies, and methodologies,..
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National Working from Home Week

In honour of National Working from Home Week (next joke) we thought we'd play Devil's advocate and weigh up the pros and cons of working from home.
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