In our latest Marketing & Tech Book Club episode, weâve been chatting CDPs with Martin Kihn and Chris OâHara, authors of Customer Data Platforms about you guessed it, customer data platforms.
Christine Bailey cuts the BS and gets down to business in her new release: âCustomer Insight Strategy: How to Understand Your Audience and Create Remarkable Marketingâ. And it does exactly what..
We caught up with Travis Wright and Chirs J Snook to chat about their book 'Digital Sense' showing marketers how digital can be implemented into everyday operations
Ann Handley, best-selling author of âEverybody Writes: Your Go-To Guide to Creating Ridiculously Good Contentâ has crafted the ultimate content marketerâs bible.
In our latest Marketing & Tech Book Club episode, weâre looking back on our chat with Nir Eyal on revealing the hidden psychology driving you to distraction in his latest release: Indistractable.
We caught up with Robert Rose to chat about his co-authored book 'Killing Marketing', the how-to guide for killing your marketing structure (as the only way to save it)