Resources Hub

What Is Customer Experience and Why Does It Matter?

We look at the growing importance of customer experience, how it can be measured, improved, and how technology can help.
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Five Examples of Customer Re-engagement Emails (and Why They Work)

Businesses lose a fourth of their email list volume every year. So, to avoid churn, your list has to be managed correctly. Starting with chopping at those disengaged subscribers. 
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The State of B2C Data-Driven Marketing Research Report

Throughout this report, we explore exactly how CMOs can uncover the barriers they face in a customer-first, data-driven ecosystem, and how they can plan for and advance their data marketing strategy.
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How Hybrid Events Can Increase Sponsorship Revenue

Hybrid events can help increase sponsorship enthusiasm and revenue. How? We dive into the details in this blog post.
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Martech News: Weekly Round-up 21/07/21

UserLeap Raises $38M, MeetingPlay Raises $75M, Incorta Raises $120M, Leandata And Zoominfo Partner, Momentum Acquires Research Firm ITSMA, Attendify Acquires Hopin, Flipkart Valued At $37.6 Billion,..
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Know Your Customers Better in 2021 with the Power of Receipt Data

Receipt processing technology is an alternative to traditional data collection and helps you learn more about your customers for personalization.
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Migrating your Marketing Automation Platform (MAP) - BluprintX

How easy would it be for you to migrate to a new marketing automation platform (MAP)? Find out about it in this article.
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The Essential Guide to Video for Business

Is your business unlocking the potential of video? Discover video for business tricks and tips engage, entertain and convert your audience.
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How to Get Sales to Act on Hybrid Event Follow Up

How can marketers get sales to follow up on hybrid events? Discover the basics of hybrid follow up in this blog.
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What Is Ethical AI and Is It Important?

There's a lot of mention of something called Ethical AI in digital marketing today, but what is it and how does it impact you?
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What is Natural Language Generation, and is it the Future of Content?

Gartner estimates that by 2020, natural language generation and artificial intelligence will be a standard feature of 90 percent of modern BI platforms. So, this is where NLG comes in. 
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B2B Marketing: Stats and Trends for 2021

From face-to-face disappearing, to the distinctions between B2B and B2C blurring, there's been some drastic changes. Luckily for you, we've got some nice B2B stats and numbers so you can get your..
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