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Resources Hub

AntiConLX Global 2022 - Connected CX: Defining the new customer era with data, technology, & empowerment

Consumer habits and preferences are constantly changing and for business leaders to thrive they must bridge those gaps and deliver a connected customer experience. With digital engagement increasing..
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AntiConLX Global 2022 - Change Management: the Missing Link in Marketing Operations

Any technology is only as good as how well it is used. Many organisations struggle with implementing new technologies or new ways of working due to a lack of user adoption, poor executive level..
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AntiConLX Global 2022 - Building Playable Experiences into your Marketing Strategy

Imagine you’re able to engage your audience effectively, intentionally, and with certainty. All through adding one tactic to the trusty toolbox: gamification.
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AntiConLX Global 2022 - Building and Scaling Your Brand Identity in a Digital World

1st July 2022, AntiConLX 2022 On Demand
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AntiConLX Global 2022 - Bridging the Gap to Web 3

We can bridge the gap between the centralized and permissionless web. In so doing, we will facilitate its mass uptake and allow everybody to enjoy its benefits. After all, isn’t that the whole..
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AntiConLX Global 2022 - Benchmark and Make Strides in Your Marketing Automation Maturity

1st July 2022, AntiConLX 2022 On Demand
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AntiConLX Global 2022 - Attack the Beast: Why and How to Automate Manual Marketing Campaigns

1st July 2022, AntiConLX 2022 On Demand
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AntiConLX Global 2022 - Acquiring Customers in a Cookie-less World

Ask any marketer about where the biggest waste of the marketing budget comes from, and they will all tell you: customer acquisition. With the progressive demise of third-party cookies, reaching the..
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AntiConLX Global 2022 - Achieving Gen Z Icon Status - Creative Sales and Marketing for Future-Forward Consumer Brands

In this 30-minute session, Melissa Li will be digging into how retail and media entrepreneurs can achieve icon status and brand longevity among Gen Z.
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AntiConLX Global 2022 - A Consent-Driven Data Model: The What, The Why, and The How

1st July 2022, AntiConLX 2022 On Demand
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AntiConLX Global 2022 - 98% of your messages suck (according to data)

As part of their digital transformation journey, Heathrow, one of the busiest airports in the world wanted to develop a new marketing technology stack that would help to deliver improved customer..
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AntiConLX Global 2021: Vodafone's 'Always on' Marketing

There's been an explosion of the digital, which has given consumers so many choices. They now have the flexibility to choose the channel of their, well, choice. They can research at home, or receive..

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