Resources Hub

CDP Vs. CRM: What's the Difference and Why Do I Need One?

CDPs and CRMs are both big players in the martech world. But how do they size up? Do you need a CDP and CRM? And can you use a CRM to do what a CDP does?
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CDPs - Marketing Platforms vs Pure Play - How do you decided which CDP is best for you?

CDP, customer data platform, data driven, SCV, omnichannel
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CDPs - Architecting your data to your omnichannel delivery

With Harish Kundari, Martech & Digital Lead ASEAN/APAC - Coca-Cola
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CDPs Continue to Boom as Bloomreach Acquires Exponea

The CDP momentum is picking up speed with major acquisitions. The latest: Exponea have been acquired by Bloomreach.
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CDPs, DMPs and CRMs: Do I Need One (Or All Three)?

CDP vs DMP vs CRM – what is the difference between them, what do they do and do I need one (or all three), with Neill Brookman from TreasureData
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CDPs, DMPs, CRMs. What's the Difference?

73% of companies report that a CDP will be critical to their customer experience effort. But what is a CDP, and how do they differ from DMPs, and CRMs?
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Celebrating Women in Martech - Year-round!

What is the experience of women in Martech? We here at MarTech Alliance are dedicating ourselves to celebrating the brilliant women in our industry, 365 days instead of just one. Keep checking back,..
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Centre for Marketing Transformation: 2021 Digital Experiences Benchmarks Annual Report

2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitization of the buyer’s journey had already..
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Certificate: Digital Transformation Essentials

This course takes you through every step you need to undertake, understand, design, and implement change for an ambitious future focussed company that can dominate for years to come

Course

Certificate: Digital Transformation Essentials

This course takes you through every step you need to undertake, understand, design, and implement change for an ambitious future focussed company that can dominate for years to come

Course

Certificate: Marketing Operations Essentials

This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

Course

Certificate: Marketing Operations Essentials

This course is packed with everything from marketing ops organization fit to campaign ops, to tech and project management - and everything in-between.

Course