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Resources Hub

2021 Marketing Predictions

2021 and 2020 Marketing Predictions
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2021 Trends & 2022 Predictions for Martech and Marketing

2021 was a year during which the Martech industry grew rapidly, with the marketing technology market now worth $344.8bn globally, and this growth is set to continue during 2022.
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2021: The Year to Use Video in Your Digital Selling

Video messaging can increase email open rates, but few marketers are using them. We look at how video can be used to increase sales.
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2022 Global Customer Engagement Review

Download the review to discover the biggest trends shaping customer engagement in 2022, and dive into the exclusive data insights that will help you tackle today’s business challenges.
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2022 Super Bowl Ads: The Winners (and Losers)

The Super Bowl is the biggest event of the year for advertisers. In 2021, the average cost for ad space reached $5.6 million on average for a 30-second slot. Find out who the winners, and losers..
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2022 The Year Martech Companies Will Be Buying Media Firms

Will 2022 be the year of blurring lines? Will we be asking "what is a media company", "what is a tech company?", or even "what's the difference between the two?". But most importantly, we'll be..

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2022's 10 Most In Demand Skills for Technology and Marketing

Upwork the world's work marketplace, has announced the 10 most in-demand skills for technology, marketing, and customer service independent talent on Upwork in 2022.
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2023 Predictions for Martech, Salestech and Nexttech

LXA's 2023 Predictions for Martech, Salestech and Nexttech looks at some key trends across marketing and sales that we expect to play out in 2023.

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3 Colour Rule's Flavilla Fongang: The Brand Experience Futurist Shaping the Martech Industry

Flavilla is a recognised leader in marketing, and for good reason. and now, she's coming to speak at this year's AntiConLX Global. So, we've sat down to talk with her, about all things tech,..
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3 Excellent Examples of IoT Marketing Strategies

The use of IoT in marketing is about thinking outside the box and offering services in a valuable way for the customer irl.

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3 Lessons for Creating a More Unified Customer Experience (CX)

We're sharing key lessons from our research into marketer and consumer expectations around customer experience and privacy from our global CX report.

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3 of the Best Influencer Campaigns Ever - and Why They Worked

A report from Mediakix suggested that the influencer marketing industry global ad spend was projected to reach $5-$10 billion market in 2020. 
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