Christine Bailey cuts the BS and gets down to business in her new release: âCustomer Insight Strategy: How to Understand Your Audience and Create Remarkable Marketingâ. And it does exactly what..
Rather than seeing a CDP as an addition to your stack, start seeing CDPs as the glue that connects your stack together. A CDP could be the solution to integrating and connecting your customer data.
Marketers are obsessed with the customer journey, and for good reason. The best way to deliver a next-best action requires not only understanding how an individual has interacted with your brand, but..
In this week's martech news: Cisco to acquire IMImobile, Sprinklr announces integration with Quora, Wonder raises $11 million, TechTarget to acquire BrightTALK and more
