Resources Hub

Why Creativity Matters More Than Ever

During challenging times, creativity has proven time and time again to be an ingredient which keeps us afloat and allows us to thrive.
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B2B Marketing Trends - Now & Next

Scott Vaughan shared the key insights Integrate has uncovered from the countless workshops and the data running through their Demand Cloud platform and ecosystem. Here are some of the highlights, but..
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What Marketing Looked Like in the Last Pandemic

Looking back through the lens of time at what marketers were communicating to consumers then, reminds us that the human experience hasn't changed all that much.
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Martech News: Weekly Round-up 28/07/20

This week inMarTech:100-million-dollarinvestment for Ceros,Talkwalkeracquire Nielsen Social,subscription-based "malvertising" solutionannounced,ActiveCampaignenhancesautomation functionality

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Microsoft in talks to buy TikTok

Microsoft in talks of a TikTok take over following the continued scrutiny of the Chinese video app from the Trump administration.
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The Big Tech Execs get a grilling from the Antitrust Hearing

Tech giant CEOs from Amazon, Apple, Facebook and Google testified before congress following investigations from U.S. federal state Antitrust Officials.
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Martech News: Weekly Round-up 04/08/20

Microsoft to buy TikTok, Partnerize and Pepperjam acquisition, $45million for Chorus.ai, WEVO and Brandcast partnership and The Big Tech Antitrust Hearing
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The Shift In Drift

Creators of the conversational marketing category, Drift announce their shift into a new era: Revenue Acceleration
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Chatbots: A Shiny New Toy, or Where You Should Focus Your Time and Budget?

What can chatbots offer your customer experience? Or are they just another shiny new toy for the team to play with?
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Twitter's Not Looking Too Chirpy

Twitter forced to face up to their security issues. From hacks to a potential $250 million fine. Could a subscription model be the answer?
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Agile Marketing: Are You a Lover or a Hater?

The Agile craze has been sweeping the marketing nation for a few years now. While some love, some also love to hate.
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The Role Explained: Marketing Operations Managers

Marketing Operations Managers (or MOPs) are revolutionising the new digital marketing era.
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