Thursday 29th July at 3:00pm (BST)/ 10:00am EST
In today’s disruptive digital age, driving customer loyalty has become a challenge as the sophistication of customer journeys across channels, collection of compliant personal data and consumer expectations have reached unprecedented levels of complexity. Now, more than ever, CPG/FMCG and Retail brands need to reinvent their loyalty marketing strategy to drive greater CX and increase ROI - by transforming occasional shoppers into loyal and profitable ‘members’ for life.
This session will cover:
CEO / CTO / Founder, MarTech Alliance
Session title
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A dynamic and sales-oriented entrepreneur, Mario has 25+ years of expertise in building and leading business operations, partners and marketing strategies across Europe and the US as Country Manager, Sales Director and VP of BU for international Companies.
Mario has a deep experience in SaaS sales promoting solutions for Customer Loyalty Management and Engagement across EMEA. His favourite verticals are FMCG, Retail, Travel, Hospitality and Sports Teams.
Mario enjoys building enterprise software companies and supporting client’s path to success.
Carlos has over a decade+ of experience in marketing & technology for a FTSE250 company, formerly the Marketing Director of Euromoney, now founder and CEO of the MarTech Alliance a media company focused exclusively on marketing technology.
He has extensive experience across a multitude of different marketing technology platforms and projects, from attribution, automation, conversational marketing, CRM to customer data platforms (CDPs) and much more. His projects have been case studied by leading tech providers including Adobe and Qubit.
Global experience having worked in New York, Boston, Hong Kong to Shanghai, Paris and beyond. Carlos has delivered projects for the world’s largest banking, legal, manufacturing firms and publishing companies as well as tech scale ups and start-ups.
He developed and runs the #MarTechFest events series running across London to Sydney, festivals to pop up parties and VIP dinners. He also produces the UK MarTech Landscape, leads one of the world’s leading online marketing & tech book clubs having interviewed the world’s most notable marketers and technologists from Seth Godin, Simon Sinek to Eric Ries.
Carlos regularly presents at leading marketing events having delivered martech sessions in the UK, India, Finland to Spain and beyond. He has also been cited in leading marketing publications such as The Drum, CMSWire, RockStar CMO, Exchange4Media, Chief martec, DM News, etc.
Programme format customisation & add ons available
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